Working in public relations can oftentimes bring up ethical dilemmas and moral ambiguities. We at BLND are doing a series of blogs analyzing the ethics of the public relations industry in hopes to arm professionals and agencies with better knowledge about how to deal with ethical dilemmas that may come…

Working in lifestyle public relations is a rollercoaster. Every day is new and exciting, as the lifestyle industries encompass a variety of brands and services. So many people who are getting into public relations end up working in the lifestyle industry, and we get hundreds of questions from aspiring professionals…

Your company has a purpose, personality, and product — and that together makes your brand. The way you brand your business has a monumental impact on the way the public perceives your business, meaning that successful branding is key to a successful company. At our Los Angeles branding agency, we…

Think old school public relations, you’ll probably picture the press release. Full of boilerplates, headings, and jargon, press releases have been a staple of public relations agencies for over a century. However, at the turn of the digital age, the relevancy for the traditional press release has reduced. Despite this,…

Since 2004, social media usage has been steadily increasing. More and more users sign on each day, and more and more platforms are being created to match the demand. However, the increase in popularity in some social networking sites means the decrease in popularity in others, so social media strategies…

With the new year comes fresh starts and fresh ideas. It is the perfect time to revamp your current public relations strategy! With each new year, consumers use different means of finding brands to follow. This means that your company will need to keep up with the trends to maintain…

As a public relations agency, it’s our job to know exactly how to reach each target demographic. While so many companies still market to Millennials, it’s time to start shifting focus to include the next generation: Generation Z. Gen Zer’s are generally born between 1998 and 2014, and are defined…

Search Engine Optimization – or SEO – is an integral part of a brand’s public relations strategy. Without excellent SEO on your website, you audiences will be unable to find your brand with a Google search, which can be detrimental to business. In fact, 39% of all global ecommerce traffic…

As the weather gets cooler, our styles start changing. At fashion public relations firms, our jobs are to get up and coming trends on the mainstream. With influencer gifting to sending out pitches to media, fashion public relations is the number one source for all things trendy! They work hard…