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Crisis communication is how a company uses various tools to communicate their side of the story during an emergency that could damage their reputation. It is a strong aspect of public relations and is critical in preserving a brand’s image. This past year has been an important time in realizing the…
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What if we told you that the type of platform you are using is reaching the wrong audience? Using social media can bring awareness and increase your reach to your target public. However, you need to understand proper social media management as well as how to effectively use each platform…
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Media interviews are a great way to communicate more information about your company to your target audience and build another relationship with someone from the media world. They inform people about your brand and gives authentic insight into your company, allowing your audience to see a peak behind the curtain…
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The unprecedented events of 2020 affected all industries with unpredictable challenges. The mandatory work-from-home orders changed how people interacted by transitioning from in-person events to video chats on Zoom. In many industries, communication and collaboration are critical assets in everyday tasks. During this difficult time, digital communications were needed more than…
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Size does matter. The most important factor when choosing a PR firm to work with is how well the firm understands the needs of your business to achieve realistic goals and results. A boutique PR firm typically has a smaller team, meaning they can be more collaborative, attentive, and adaptable to…
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Building your business requires organizational methods that help you manage your projects, relationships with colleagues, and areas of improvement. It’s difficult to practice organization or pause and take a breath in a fast-paced business culture. However, setting time to disassociate from stress and reflect on your performance should not be…
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From Myspace to Facebook and now Instagram, every few years a new app changes the way we use social media. With over two billion app downloads, TikTok is the newest candidate redefining the way we use social media. For a social media firm, the question becomes is this platform something…
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Staying newsworthy is crucial for brands to stay relevant in a rapidly changing world. As a Los Angeles PR agency, we are dedicated to curating consistent, meaningful media content to share with target audiences. The following tips are sure to help your brand achieve and maintain a high level of…
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Have you seen a celebrity or influencer post a photo, story, or reel to advertise a brand’s product or service? If so, you have been a social media user that has been impacted by influencer marketing. A key component to organic content is through gifting free products in exchange for…
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It’s no surprise that the PR world can get chaotic at times. Juggling tasks like pitching, researching, and writing on top of meeting tight deadlines is a lot. We’re on the grind 24/7. Sometimes, even the best public relations agency can face trouble if there is no method to all…
