Any good, strong PR strategy includes compelling campaigns. Campaigns are just one of many public relations tactics and typically center around an event, product launch, or any other type of promotion. They bring brand awareness, increase engagement, and help you reach new audiences. Keep these 3 tips in mind for…

Any Los Angeles social media agency will tell you there are some major telltale signs when it’s time for a company to outsource their content management. If your company doesn’t think social media matters or has much to offer, think again. We understand that part of the fun of starting…

What does a PR agency do? As a small to midsize business, do you really need one? Here are a few big reasons why you need a public relations agency to help your brand.   Brand Awareness For any business, brand awareness is everything. Recent statistics show that there are…

Brands in the technology industry looking to scale their business will be ready to show up, network, learn, and explore at the top tech trade shows of 2023. There’s no better place to catch up on the latest trends, meet experts in the field, and see what your competition is…

If you’re a beauty brand looking to scale your business or reach new audiences, the top beauty trade shows in 2023 are an excellent place to be. As a public relations firm based in Los Angeles, we know a thing or two about hot events and networking opportunities. These top…

If you’re a small business owner, you’re probably also a copywriter, marketer, and your own public relations agency. Writing your own newsletters, blogs, and social media captions may seem like an easy task at first, but make sure you’re avoiding these common copywriting mistakes. Not Having Someone Proofread It can…

By now you’ve probably heard at least one (if not more) Gen Zers mention the BeReal app. If you still aren’t sure what exactly it is or why you should care, allow us to step in and help. As a small business owner, you are probably acting as your own…

Content creation is so much more than simply posting pictures on social media. Just as your brand was crafted by an intentional and thoughtful process, the same should be said for your content. As an LA PR firm, we see a ton of easily preventable mistakes when it comes to…

Any good PR strategy includes a flexible content plan that lines up with the time of year. It’s not necessarily just the holiday season that we’re talking about, but any time that could influence your audience’s needs and desires for the type of content they consume.   As a company,…