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Looking for public relations help? Buckle up and join us on this tutorial of PR basics. One of the fundamental concepts to understand when new to PR is that there are two types of press your company can attain are: earned media and paid media. In this article we’ll talk…
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One of the most critical phases of public relations is research. Research allows you to understand your client better and follow industry trends that can apply to your team/client. As a boutique public relations agency, we work with various clients from various industries, so it is critical to add research…
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When PR professionals build on PR objectives for their clients, they depend on the voices of their targeted audiences. As times have shifted and a significant pool of research now depends on the social setting of social media, we PR professionals have also adopted different methods to understand our desired…
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Content creation is in high demand nowadays. Brands and businesses are in constant need of high-quality images and videos that bring value to their audience and ultimately lead them to their services or products. TikTok brought video content to the forefront and Instagram has followed suit, shifting the platform’s focus…
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When it comes to presentations, there is a clear division between public relations professionals. Those who enjoy making presentations and the ones who are not big fans of them. No matter how you feel about presentations, we rely heavily on them in the public relations field. Whether we want to…
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Whether you are deciding to pursue a career in public relations or if you are already working in the field, you should always be looking for ways to feel secure in your career. We believe it is crucial to continue sharpening your PR skills and PR tactics to help you…
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Surveys are a considerable part of public relations as they are beneficial in several ways. Surveys allow your team to research extensively, grow brand awareness on specific issues/topics, and have reliable data. The truth is, as our publics and even ourselves depend on obtaining information quicker, many no longer have…
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When you talk about influencer collaborations between brands and influencers, the Summer of 2022 has been an excellent season for them so far! This season, we have seen some long-awaited collaborations finally happen, and we are also seeing some new trends happen because of these collaborations. As an influencer agency,…
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When entering the public relations world, we are full of expectations, whether we are professionals or clients. Although expectations can be a great source of inspiration, they sometimes can be harmful to both the client and the professional because they might be unattainable. As a LA pr agency, we want…
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Influencer relations campaigns are something several companies are doing at an increasing rate. It is a great way to invest in influencers that are growing fast or already having a well-established relationship with the audience you want to reach. The truth is, when you’re looking to get started on this…
