-
In the world of social media, one of the most important metrics to track to determine success is engagement. Engagement is any action that a user takes on your post, such as a like, share, comment or save. Consistent, strong engagement shows that your audience is actively thinking about and…
-
As a social media agency, we spend a great deal of time curating, scheduling, and engaging with content on social media. While we love social media, it’s not always fun to spend hours upon hours a day staring at a screen. This is where social media tools and programs come…
-
So many new beauty brands have hit the scene recently, from Rosie Huntington-Whiteley’s new skincare line, Rose Inc., to the Gen Z focused brand Youthforia, growth within the industry has no end in sight. If you’re planning to launch a product soon, you’re sure to need effective beauty public relations…
-
Media pitching is an essential task of public relations work, but its not as easy as it seems. Hundreds of emails can easily fill up inboxes of media contacts. For this reason, it is crucial to draw the attention of editors and their audiences. We have listed some public relations…
-
Signing on new clients is an exciting time because it means diving into new ventures and expanding your business. However, there are many factors to consider when searching for ideal clients. The client should be a good fit for your public relations agency as they will play a big part…
-
Being in the social media world can be a tricky place to navigate. When it comes to Instagram, it can be difficult to understand how to increase follower count steadily – or even just maintain your current ones. With algorithms constantly changing, it can be tough to know what is…
-
Crisis communication is how a company uses various tools to communicate their side of the story during an emergency that could damage their reputation. It is a strong aspect of public relations and is critical in preserving a brand’s image. This past year has been an important time in realizing the…
-
What if we told you that the type of platform you are using is reaching the wrong audience? Using social media can bring awareness and increase your reach to your target public. However, you need to understand proper social media management as well as how to effectively use each platform…
-
Media interviews are a great way to communicate more information about your company to your target audience and build another relationship with someone from the media world. They inform people about your brand and gives authentic insight into your company, allowing your audience to see a peak behind the curtain…
-
The unprecedented events of 2020 affected all industries with unpredictable challenges. The mandatory work-from-home orders changed how people interacted by transitioning from in-person events to video chats on Zoom. In many industries, communication and collaboration are critical assets in everyday tasks. During this difficult time, digital communications were needed more than…
