• public relations

    How to Think Like A Journalist to Get The Best Press Coverage

    Securing top-tier press placements is a central aspect of public relations, as getting your brands’ name in the media is huge for building brand awareness! With that said, journalists’ inboxes are inevitably inundated with pitches, press releases, and messages from public relations agencies. Therefore, here are a few ways that…

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  • beauty public relations

    Fall Beauty Trends That Brands Should NOT Be Sleeping On

    The world of beauty is constantly evolving, with new trends popping up every single day. In order to compete as a brand, keeping up with the latest trends and being open to change is key. At our beauty public relations agency, we know that there are thousands of ways for…

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  • social media

    Social Media 101: Quality vs. Quantity

    If you’ve ever wondered if you should be posting several times a day or sticking to one strong post, well the answer is a simple one: less is more. Whether you are using your social media as a personal account or for your social media agency and digital marketing purposes,…

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  • public relations agency

    Corporate Social Responsibility: Why It’s Important for Growing Businesses and How to Do It Authentically

    In a world of corporate scandal and points of societal tension, corporate social responsibility (CSR) has only grown in necessity. Even though it may seem overwhelming for smaller businesses to get started, CSR is not just for corporate giants! While it’s up to the brand to determine their mission, a…

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  • public relations agency

    Meet Our Fall 2019 Interns!

    No coffee running over here — our interns play a huge part at our public relations agency, working on pitches, media lists, social media planning, and everything in between. Meet our interns for the fall 2019 semester below!   Emily Ohara Hometown: Corona, California School/ Graduation Year: Azusa Pacific University,…

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  • CBD Beauty

    Why is CBD Beauty So Popular?

    Potentially the best glow-up of all time, cannabis has gone from the weed-smoking, stoner days to boujee luxurious beauty products.  One of the hottest trends right now is CBD oil. It’s being added to drinks, taken on it’s own to help anxiety and workout recovery and now the newest addition…

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  • social media

    Social Media 101: Best Practices for Instagram

    Instagram is, and has been, one of the biggest social media platforms for both personal users and brands. IG is changing constantly, and as soon as you get comfortable, it seems that there’s been another change to the algorithm or another feature added. However, there are definitely some strategies to…

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  • public relations

    How to Prepare Your Clients for a Media Interview

    In the public relations world, preparing clients for media interviews is a vital part of the job. Media interviews can be in front of a camera or simply over the phone but they can make or break your client’s exposure. If not planned properly, it could end in a public…

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  • CBD Beauty

    Beauty Tips for Upcoming Holiday Travel

    Headed out to Aruba for vacation? Have a business trip to Vegas coming up? Or back home to Boston for the holidays? From CBD beauty to waxing tips, wherever you are going, use these tips to stay beautified!   Baby Powder, Baby Powder, Baby Powder This is essential when flying…

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  • social media

    Social Media 101: Best Practices for LinkedIn

    Influencers may have made their platform a full-time job, but those with offline careers are not off the hook when it comes to advancing their career through social media! LinkedIn is a tailor-made platform for professionals and is the perfect place to get your resume noticed by recruiters. Here are…

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