• social media agency

    5 Design Software Programs Our Creatives Swear By

    When it comes to design software, there is no shortage of amazing programs. You can find hundreds of design programs online at your fingertips, but it can be tough to differentiate their abilities. At our social media agency, we have creatives with extensive experience working with a variety of different…

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  • los angeles public relations agency

    Public Relations Ethics : Authenticity in Communication

    Working in public relations can oftentimes bring up ethical dilemmas and moral ambiguities. We at BLND are doing a series of blogs analyzing the ethics of the public relations industry in hopes to arm professionals and agencies with better knowledge about how to deal with ethical dilemmas that may come…

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  • lifestyle public relations agency

    FAQ’s: Working in Lifestyle Public Relations

    Working in lifestyle public relations is a rollercoaster. Every day is new and exciting, as the lifestyle industries encompass a variety of brands and services. So many people who are getting into public relations end up working in the lifestyle industry, and we get hundreds of questions from aspiring professionals…

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  • branding agency

    The Importance of Branding and What You Need to Know

    Your company has a purpose, personality, and product — and that together makes your brand. The way you brand your business has a monumental impact on the way the public perceives your business, meaning that successful branding is key to a successful company. At our Los Angeles branding agency, we…

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  • public relations

    The Press Release: Does It Still Work?

    Think old school public relations, you’ll probably picture the press release. Full of boilerplates, headings, and jargon, press releases have been a staple of public relations agencies for over a century. However, at the turn of the digital age, the relevancy for the traditional press release has reduced. Despite this,…

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  • social media

    Which Social Media Platforms Will Thrive in 2020 (and Which Will Die)

    Since 2004, social media usage has been steadily increasing. More and more users sign on each day, and more and more platforms are being created to match the demand. However, the increase in popularity in some social networking sites means the decrease in popularity in others, so social media strategies…

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  • public relations agency

    New Year, New Strategy: Top 3 PR Tactics to Use in 2020

    With the new year comes fresh starts and fresh ideas. It is the perfect time to revamp your current public relations strategy! With each new year, consumers use different means of finding brands to follow. This means that your company will need to keep up with the trends to maintain…

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  • public relations agency

    How to Reach Gen Z Through Public Relations

    As a public relations agency, it’s our job to know exactly how to reach each target demographic. While so many companies still market to Millennials, it’s time to start shifting focus to include the next generation: Generation Z. Gen Zer’s are generally born between 1998 and 2014, and are defined…

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  • public relations

    Blogging for SEO – What You Need to Know

    Search Engine Optimization – or SEO – is an integral part of a brand’s public relations strategy. Without excellent SEO on your website, you audiences will be unable to find your brand with a Google search, which can be detrimental to business. In fact, 39% of all global ecommerce traffic…

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  • fashion public relations

    This Week in Fashion: Trends You Need to Know

    As the weather gets cooler, our styles start changing. At fashion public relations firms, our jobs are to get up and coming trends on the mainstream. With influencer gifting to sending out pitches to media, fashion public relations is the number one source for all things trendy! They work hard…

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