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2020 was a chaotic year for all of us. And so far, 2021 is following many of the same patterns. Unfortunately, that means that many of us continue to feel overworked and exhausted, even after the holiday break. PR professionals everywhere, from those at a public relations agency to those…
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We don’t need to sugarcoat it – 2020 was the worst. From a global pandemic to toilet paper shortages, there were tons of surprises, most of which were awful. Brands and communicators around the world were faced with new challenges everyday. PR professionals had very little time to prepare or…
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So many new beauty brands have hit the scene recently, from J.Lo’s skincare line, JLo Beauty, to Addison Rae’s Item Beauty, growth within the industry has no end in sight. If you’re planning to launch a product soon, you’re sure to need effective beauty public relations tactics to get your…
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Creative tools are essential for social media agencies to thrive in this digital world. Tools and apps make it possible for agencies to create unique content for their clients that will set them apart from their competition. Given the progressive industry, it is important to keep up with the latest…
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On this month’s edition of BLND’s Meet the Media series, we are so excited to introduce Emily Isler, writer and author based in Southern California. Emily has been writing for over 10 years, and her work has been featured in publications like Allure, POPSUGAR, and Organic Spa Magazine. Without further ado, please…
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Influencer marketing, while popular, is not as easy as it seems. It’s not just a matter of selecting influencers with high follower count and good photos. In order to reach your goals, you need to strategically select influencers that are a good fit for your brand. There are so many…
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2020 has been a year like no other. As we are living through history, practically everything you can imagine has changed, including media relations. COVID-19 has changed the way we run our public relations agency, the pitches we send out, the content we create, and the topics we choose to…
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Most business owners know that one of the best ways to grow your brand is through the press. Earned media is any story that is told about your brand that is not paid for or sponsored. These media placements are a huge part of public relations, as they are one…
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Of course everyone wants to make their brand unique and stand out from the crowd, but with so much competition, it requires effort. As a public relations firm, we work to create a platform and heighten brand awareness for our clients. It is our goal to get their name out…
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Zoom meetings and conference calls may be our new normal, but it doesn’t have to mean that influencer and brand events are cancelled. Virtual influencer events have been popping up in 2020, and brands are getting creative and innovative to ensure that they are still successful and fun. In 2021,…
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