When To Use Live Streams as a Brand: Tips From an LA Social Media Agency
From YouTube to Instagram, it seems that nearly every social media platform has evolved to include a ‘going live’ option. There must be a good reason – right? Globally, live streaming is extremely popular and can definitely help brands boost their retail sales. In countries like China and other Asian markets, live stream shopping is […]
Developing Your Brand Story, and the Power of Storytelling
A quality public relations strategy is more than pitching to the media for placements – it’s about understanding the narrative that your brand is building, and the solutions that you are bringing to the world. Storytelling is a crucial skill for the best national PR agencies, because it allows you to position your client as […]
How Brands Can Jump On Social Media Trends
In the fast-paced world of social media, capitalizing on timely trends is a surefire way for brands to gain visibility, connect with their audience, and stay relevant. From the rise of ‘Girl Dinner’ to jokes about how frequently men think about the Roman Empire, TikTok trends seem to rise as quickly as they disappear. For […]
Crafting a Winning PR Strategy for Your New Product Launch
Launching a new product can be an exhilarating endeavor for any business. However, without a well-thought-out public relations strategy, your announcement might go unnoticed. Effective PR can make or break a product launch, helping you create buzz, build anticipation, and reach your target audience. In this blog, we’ll explore the key steps to plan a […]
The Dos and Don’ts of Media Interviews: Tips From a Boutique PR Agency
Media interviews can be both thrilling and nerve-wracking. As a seasoned boutique PR agency, we’ve helped our clients get through thousands of media interviews. Whether you’re a seasoned pro or a first-timer, it’s crucial to strike the right balance between being informative and engaging. However, sometimes things just don’t go accordingly to plan. But fear […]
The Modern Hashtag: Are They Still Important in 2023?
In the dynamic landscape of social media, where every post competes for attention, the humble hashtag was once touted as a game-changing tool. Originally conceived as a simple organizational symbol, hashtags have evolved into a potent element of social media campaigns to increase visibility of your posts, reaching audiences interested in those topics and keywords. […]
Thought Leadership: A CEO’s Guide to Personal Branding and PR
In the competitive landscape of today’s business world, establishing authority within your industry is a potent way to elevate your brand and drive success. CEOs have a unique opportunity to position themselves as thought leaders, gaining the respect and admiration of peers, customers, and stakeholders – and ultimately bolstering their businesses in the process. In […]
Measuring PR Success: Metrics, and How To Use Them
In the ever-evolving realm of public relations, success is more than just a gut feeling or a pat on the back. It’s about quantifying the impact of your efforts, understanding what works, and refining your strategies accordingly. PR is famously known to be difficult to measure a direct return on investment, as many metrics are […]
What NOT To Do When Media Pitching
When most people think of PR, one of the first things that comes to mind is press. Building a media buzz and securing coverage in the press is the holy grail when it comes to public relations, and a lot of our job as a media relations firm revolves around talking to journalists, reporters, editors […]
Micro vs. Macro Influencers: Choosing the Right Approach for Your Brand (and Budget)
For years, influencer marketing has been a valuable tool marketers and publicists use in their communications strategies. In fact, experts expect the global influencer market to be worth more than $21 billion this year. However, the influencer marketing formula is constantly changing, as ‘industry standards’ don’t really exist in this new-age industry. Many brands are […]