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We have all been told to post frequently and consistently on Instagram in order to increase our engagement and strengthen our social media presence. But we soon find out that this can be exhausting! After awhile, creating content can go stagnant — you feel like you’ve taken the same kind…
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We’re honored to welcome Valérie Louis to the blog this week. A mother, business owner and Creative Director, Valérie is a wealth of knowledge for following your passions, building a powerhouse brand, and remaining authentic through it all. Without further adieu, here’s Valérie! Introduce yourself. Hi, my name is…
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When it comes to receiving media coverage, crafting effective pitches is one of the most important skills to learn. Journalists and influencers are receiving hundreds of pitches every day, and the last thing you want is for yours to get lost among them. While we understand the importance of crafting…
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For this week’s Meet the Media feature, we introduce Megan Uy, an Editorial Fellow at Cosmopolitan. With a degree in communications and journalism, and a People Magazine internship under her belt, Megan is a powerhouse journalist when it comes to all things style, fashion, beauty and pop culture. Please welcome…
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When it comes to public relations tactics, storytelling may not be the first thing that comes to mind. However, if done well, storytelling has the power to increase brand awareness, credibility and profit–making it one of the most effective public relations tactics. While we understand the importance of storytelling and…
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In this week’s Aspiring Women Who Inspire, we meet Fe Noel, a womenswear designer from New York with a passion for travel, a love of vibrant colors, and a penchant for bold prints. She entered the industry at just 19 years old, opening a brick and mortar boutique in Brooklyn…
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If you’ve ever felt discouraged by your stagnant follower count, you’re not alone. In fact, even the top social media accounts have experienced this at one point or another. Even so, as a social media agency, we understand how frustrating it can be when you’ve exhausted all your best options…
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In this week’s Meet the Media, we meet Janell M. Hickman, a communications strategist and beauty copywriter based in Brooklyn, New York. A self-proclaimed vacation enthusiast and product minimalist, Janell has over 10+ years of experience working with companies including Essence, Ebony, Gilt and BET, in addition to freelancing with…
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The coronavirus has affected countless things in all of our lives. For many of us, working remotely has become the norm, replacing blazers with T-shirts and staff meetings with zoom calls. In several industries this has come as a shock. Thankfully, however, for many of us working in PR, working…
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Philadelphia-based female entrepreneur, Marguerite Adzick, combined high-function with coveted fashion when creating her company, Addison Bay, a destination for high-performance women’s activewear. A powerhouse and inspiration to anyone that knows her, we’re thrilled to feature Marguerite on this week’s Aspiring Women Who Inspire. Please welcome her to the blog! …
