• Why Your Business Needs Public Relations

    Almost everyone is familiar with the term public relations (PR), but very few people actually understand what it means. Used properly, PR has the power to transform your brand and help it overcome any long-lasting challenges–making it essential for any business. However, before working with a public relations agency, it’s…

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  • Meet the Media: Megan Hernbroth

    On this week’s rendition of Meet the Media, we are thrilled to highlight Megan Hernbroth. As a former communications professional, Megan knows a thing or two about the startup industry. Today, she is the Senior Startups and VC Reporter for Business Insider and known for her intelligent and thorough reporting. Please welcome…

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  • beauty public relations

    Summer Beauty Trends Your Brand Can’t Miss

    Summer is the time of year to have fun with your makeup–whether it be with bold colors, radiant foundations or metallic shadows, we’re here for it. While many of us may not be attending extravagant events or gatherings right now, there’s no reason why you shouldn’t be able to have…

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  • social media strategy

    How to Incorporate IGTV for Your Brand

    Just when you thought your brand had solidified its social media strategy, Instagram launches yet another feature to drive real business results. IGTV enables you to take your Instagram presence up a notch by delivering long form video series to your audience (without that one minute time limit of regular…

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  • 3 Benefits of Hiring a Boutique Public Relations Agency

    When it comes to choosing the right PR agency for your business, it’s easy to get sucked into the hype surrounding larger firms. However, bigger isn’t always better! If you are looking to find a firm that can achieve your business’s marketing goals while still maintaining your budget, a smaller…

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  • Orlee Weisberg

    Aspiring Women Who Inspire: Orlee Weisberg

    In this week’s Aspiring Women Who Inspire, we meet Orlee Weisberg, founder and creative behind Denim By Orlee. Orlee is an LA native with an undeniable eye for effortless, vintage style, the perfect cutoffs, and the chicest vintage tees you can find. Read on for how she turned her love…

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  • Should Your Brand Be On Twitter?

    Hitting the scene way back in 2006, Twitter may seem like the old kid on the block among all the new and trendy social media platforms. However, it is still one of the most widely used social media platforms in the world. Despite its controversial nature, Twitter remains a leading…

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  • Jessica Booth

    Meet the Media: Jessica Booth

    On this week’s edition of Meet the Media, we are so excited to introduce Jessica Booth, freelance writer and expert in all things lifestyle. As a writer, Jessica has bylines at Insider, HelloGiggles, Delish, The Daily Beast, Bustle, and FabFitFun. She majored in print journalism at Hofstra University in New…

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  • social media marketing

    Branded Hashtag Campaigns: What They Are and How to Use Them

    Every day 125 million hashtags are used on social media platforms. Hashtags are not just a convenient way to see related content, but a powerful tool for organizing and tracking branded content. As a social media marketing tool, hashtags have the capacity to drive traffic and increase your brand awareness.…

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  • Improving Internal Communication in Your Business

    When it comes to improving your business, good internal communication is one of the most effective public relations tactics that you can use. In fact, almost all successful businesses have thorough and detailed internal communication plans that they follow. If implemented properly, internal communication has the power to improve efficiency,…

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