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While it may feel like every celebrity, influencer, and entrepreneur has a podcast these days, we continue to see podcasts as a thriving, profitable industry that isn’t going anywhere. Just like Facebook groups, there’s a podcast for everyone and every topic under the sun – and PR execs should view…
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The world of public relations is exciting, innovative and always changing, and there are so many jobs within the industry. From PR agency executive to in-house coordinator, to publicist to social media manager, the options are endless. However, the market is competitive, so buffing up your resume and getting valuable…
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The holidays can be a stressful time for PR agencies. With gift guides mostly published and pitch responses slowing down, end of year reports can feel daunting. Here’s 3 of our favorite tips for ramping up press coverage in December: Submit your client for “Last-Minute Holiday Gifts” roundups. Missed your…
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Often overlooked by brands, Twitter is still one of the most used social media platforms in the world. With over 200 million active users, it is a great place to promote your brand! Mostly used as a status-update site, Twitter is great for providing your audience with news on products,…
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As a brand, one of the most important parts of your communications strategy is securing earned press. Mentions in the media helps establish credibility, generate buzz and build overall awareness of your brand. However, even for a public relations agency, securing press coverage isn’t as easy as you might think.…
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It’s that time of year again. With the holiday season in full swing, everyone is trying to find the perfect gifts for their loved ones in time for the office gift exchange and the family parties. As a boutique public relations firm, we work with so many incredible businesses that…
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In the media landscape, there are many different mediums to use to get your story out there. Whether it be an earned article or podcast, owned blog post, or TV show, the possibilities seem endless. One lucrative way to establish yourself or your client as a thought leader is through…
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With today’s social media rules constantly evolving, it is important to keep an eye out for different flaws or mistakes that could send your brand into an unavoidable mess. When it comes to influencer marketing, however, it is still a relatively new practice in the world of marketing. With all…
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Public relations can be a great asset to your small business. It can help your business boost online engagement and social media presence. As a boutique public relations agency, we have put together a list of five things your small business needs when it comes to public relations. Clear…
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Since TikTok’s initial release in late 2018, more and more people have grown fond of the social media platform. In fact, the COVID-19 pandemic actually contributed to the application’s fame and success. With everyone stuck at home with nothing to do, TikTok surged in popularity and user numbers grew. Many…
