• Instagram’s Question Feature: How this Can Help Brands

    Instagram is back with another game changing update, question stickers! This addition is an informal and fun way for users to interact with one another, with Instagram stating the new feature is “a way to start conversations during moments when you don’t necessarily have a photo or video to share.”…

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  • The Biggest Publicity Stunt of 2018: IHOB

    Breakfast lovers everywhere were shocked to learn that the International House of Pancakes would become the International House of Burgers. The fast food chain revealed a change would be made on June 4 by tweeting, “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOB. Find…

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  • Finding the Right Type of Blog For You

    Today’s blogger world is a vast online space filled with accounts from lifestyle bloggers, to small business owners, to dog moms, to foodies. From a business perspective, it can be incredibly overwhelming to decide what your account’s focus should be. With that being said, it is important to narrow down…

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  • Tips for Future and New PR Professionals

    The world of public relations is exciting, fast-paced and always evolving. While the PR industry can be all those things, it can also be a little intimidating to future and new PR professionals. As many transition from their academic career to a professional one, it can be hard to navigate…

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  • The Latest Instagram Release – IGTV

    Move over Youtube, Instagram has just released a new update that allows users to post videos that are up to an hour long. Upon opening the application and clicking on the TV icon in the upper right corner, Instagram TV will instantly open and begin playing videos vertically on your…

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  • 6 Ways to Utilize Instagram Polls

    One of Instagram’s newest features, Instagram Poll, gives users the chance to ask their followers questions through a sticker on their Instagram story. It’s important to note that responses to the poll feature are NOT anonymous which adds an element of user engagement that was not available before. Here are…

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  • Workplace Wellness: Mismatches in the Office

    With the turn of the century came a revelation: employers should take care of their employees. Enter workplace wellness. Often associated with weight-loss challenges (we’ve all seen that episode of The Office) and team-building exercises, workplace wellness can often get a bad rap. When implemented correctly though, it can not…

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  • 5 Tips to Utilize Your LinkedIn Profile to its Fullest Potential

    LinkedIn is a large platform for finding jobs, being noticed, and building your network. It’s a very important online profile that can help you get the gig you’ve dreamed off. Try these tips to get job recruiters to find you and hire you! Have a visually appealing profile – Choose to…

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  • 3 Ways to Use Brand Photography for Your Restaurant

    It is almost 2018 and visual marketing is on the rise. 46% of marketers can agree that photography is essential to their brand’s storytelling and 84% of communication will be visual within the next year. It’s a fast-changing world out there, so to remain competitive in the game it is…

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  • Social Media Trends to Expect in 2018

    6 Social Media Trends to Expect in 2018

    2017 has been fun, but we’re already looking forward to what 2018 has up its sleeve including the social media trends to expect in 2018. It seems that every year we are in the prime time of the Digital Age, but 2018 is coming in hot with a can’t stop,…

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