• influencer marketing

    Everything You Need To Know About Influencer Gifting

    Have you seen a celebrity or influencer post a photo, story, or reel to advertise a brand’s product or service? If so, you have been a social media user that has been impacted by influencer marketing. A key component to organic content is through gifting free products in exchange for…

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  • best public relations agency

    Staying Organized as a PR Professional

    It’s no surprise that the PR world can get chaotic at times. Juggling tasks like pitching, researching, and writing on top of meeting tight deadlines is a lot. We’re on the grind 24/7. Sometimes, even the best public relations agency can face trouble if there is no method to all…

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  • boutique public relations agency

    The Importance of Brand Consistency

    Brand consistency goes beyond a logo or color scheme. At our boutique public relations agency, we believe it pertains to the consistent message that your brand delivers to its consumers. It creates a reliable, recognizable presence for your customers that they can trust. Consistency leads to positive association that can…

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  • beauty public relations

    Beauty Public Relations: 3 Trending Story Angles for Skincare Brands

    While we love the changing seasons for all the newest beauty trends that spring forward, we also love them for one other reason: an entire new slew of story angles for fashion and beauty. For beauty public relations, we can especially pitch in different ways according to what the season…

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  • LA public relations agency

    Are Press Releases Still Relevant?

    Press releases have been around since the birth of public relations, but these days, many brands are wondering if they are still necessary. With the internet being a tool at our disposal, many view press releases as an outdated and unnecessary practice. However, while they may look a little different,…

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  • social media marketing

    5 Ways To Influence A Purchase With Social Media Marketing

    Social media marketing is one of the most essential tools for brands to engage with their customers and key influencers in an authentic way. Brands are able to connect directly with their target audience, and share with them what makes their products or services special. However, making a sale by…

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  • boutique public relations agency

    Working From Home – Tips From Our Boutique Public Relations Agency

    We thought it would be only temporary. And yet, here we are. Over one year later, our kitchen tables are still makeshift home offices for many of us. With work from home being a reality for so many, the future of work is uncertain. Do we still need offices for…

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  • When Are Influencer Marketing Services Right For Your Brand?

    With influencer marketing often outperforming brand-created content, promoting your brand through highly trusted social media influencers can help your brand reach a wider target audience and get the credibility it deserves. However, not all brands are ready or right for influencer marketing. Whether you’re looking to grow your following or…

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  • boutique public relations firm

    How To Reach Gen-Z On Social Media

    Typically born between 1998 and 2014, Gen Z has always been fully immersed in technology. Therefore, they are amongst the most tech-savvy and hyperconnected generation. Gen Z lives online just as much as they do offline, and active participation on social media is widespread. According to Pew Research Center, 45…

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  • social media for business

    How To Handle A Crisis On Social Media

    It’s no secret that a good social media platform can do wonders for your business. Going viral is almost synonymous with company expansion, and everybody loves a hilarious corporate tweet. Brands these days, however, must tread the waters of online culture carefully: while the upsides of using social media for…

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