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Giveaways are extremely popular tactics used by public relations pros and social media managers to gain followers and engagement for a brand. However, they can be completely useless, and potentially do more harm to a brand, without the right strategy backing it. To make sure that you get the most…
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When it comes to digital marketing, e-newsletters are a great way to establish relationships with your audiences and remind them of why they love your brand. For public relations professionals, it is necessary to tailor and craft each newsletter carefully to ensure you are maximizing positive exposure for your brands.…
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The main goal for any brand is to get their product or service in front of potential customers, especially those who find the offerings worthy of their investment. The hospitality industry (which includes lodging, food and drink service, event planning, theme parks, transportation, cruise line and traveling) is unique because…
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Public relations is somewhat of an enigma of an industry. Those who work in PR are often asked what exactly it is that they do. Trying to explain PR to someone who has no clue about the industry – or has their own preconceived notions about it – can be…
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“Public relations” is one of those buzz-terms that many people know and use but don’t fully comprehend. Chances are, most business owners recognize that they will need to hire a public relations firm at some point, but some don’t understand what PR is and why exactly it is so important.…
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The landscape of public relations is ever changing thanks to the internet and social media. The traditional beauty ads with flawless supermodels and heavily-edited photos don’t work anymore, since audiences are demanding more authentic, natural content. As a beauty public relations agency, it is essential for us to understand the…
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As the influencer marketing industry matures, accountability and authenticity in the social media sphere is expected and demanded by audiences and brand partners alike. At BLND PR, a boutique Los Angeles public relations agency, we are committed to working against inauthenticity in influencer partnerships and do our due diligence when…
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In a world where followers and likes can seemingly determine a person’s worth, it has become all too easy to compare yourself and your life to everything on Instagram. This notion may sound comical and absurd, but we’re all guilty of indulging in social comparison to some extent. Have you…
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With the internet, the world of information is always at your fingertips. At our boutique public relations agency, BLND PR, we aren’t ashamed to admit that Google is our best friend when it comes to keeping up with the latest trends and strategies in our industry. Here’s why being okay…
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Ahh April. The start of spring, festival season, and a month known for renewal and fresh starts. A lot of excellent publicity campaigns and events launched this past month, from political to entrepreneurial to entertainment. Below, our team at BLND Public Relations highlights the most creative, strategic and effective ones.…
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