Exchanging ideas with others in public relations is vital to advancing your career and improving your skillset in the field. In this competitive industry, not everyone is willing to share their insights and give advice. Podcasts are a great way to learn from people in the creative industry and broaden your knowledge about everything PR.
For this reason, we listed our three favorite podcasts that every public relations professional (and those who aspire to become one) should listen to.
The Spin Sucks
Agency founder and co-author of Marketing In the Round Gini Dietrich hosts The Spin Sucks Podcast. Every week, she delves into conversations about the ever-changing communications industry. Dietrich shares stories about industry changes and advises on practices that help listeners stay relevant. Therefore, the topics range from communication to technology, credibility, authority, productivity, and professional development strategies for PR and marketing pros.
Why we love it: Every episode includes an action, exercise, or activity to improve your communication skills and grow your practice. Consequently, the podcast gives you tangible tactics to implement in your professional life to make you a better PR pro.
Beyond Social Media
In Beyond Social Media, B.L. Ochman and David Erickson discuss the best and worst marketing stories of the week and share interesting marketing tools, statistics, and trends with their audience. Each episode is between 30 to 45 minutes long and addresses aspects of marketing and public relations. However, if you prefer visuals, Beyond Social Media is also streamed live on/at YouTube.
Why we love it: Beyond Social Media is the perfect mix of informative and entertaining that highlights the tops and flops of the creative industry. For this reason, it is one of our favorite podcasts about social media to help you learn the ins and outs of the platforms.
Hosted by Justin Barnette, ADcademics helps current and future advertisers better understand the industry. The show features one-on-one conversations with industry professionals from top tier agencies. Moreover, the interviews focus on discussing the various departments within an agency, positions within those departments, career advice, and more.
Why we love it: ADcademics offers a helpful toolkit and gives great advice about entering the world of advertising and PR. Therefore, it is great for recent grads and entry-level professionals looking to grow. Similarly, it is helpful for even seasoned professionals looking to brush up on new and old skills.
In conclusion, podcasts are an amazing tool to improve your public relations skills and grow as a professional. If you are looking for more inspiring podcasts, click here.