5 Types of Content That You Need on Your Instagram Feed

social media agency

Everyone loves a quality Instagram post from their favorite brands. Sometimes, the issue that a brand could have is how to make good enough content to keep their followers liking their posts. Here at our social media agency, we’ve come up with 5 types of content that you need on your Instagram feed that will keep audiences engaged and active.


Collaborate with influencers

Working with influencers is the perfect way to gain more control over your feed and have a consistent flow of your on-brand Instagram content. Collaborating with influencers with a good sized following can help expand your audience and gain a lot of new followers to your account. 


Repost Instagram content from brands within your niche

If you don’t have the time to create your own content on Instagram, then don’t worry, you don’t always have to! There’s nothing wrong with a repost on your Instagram content that is similar to yours, or from any account that is relevant to your audience and your Instagram strategy.

So long as your social media agency asks for permission and use the proper credit to use their posts to help your brand, then you’re more than welcome to use reposts!

Be sure to send a DM to the user you enjoyed the content from and let them know that your users will enjoy them too. Also, ask for permission to share this content to your feed and be sure to give them proper credit. Most of the time, they’re more than willing to share and get more exposure.


Go behind the scenes

Show your followers that you’re not just some robot in the office by going behind the scenes and show them what goes on day-to-day in the office!

Whether it’s a meeting of you and your employees, the office pets playing with each other, or even pulling off a funnier, cooler version of The Office’s lip dub ‘Nobody but Me’ by Human Beinz. 


Share an action shot

This is your company’s time to shine by showing your followers the fascinating work that you and your employees do!  

Are you a wedding planner? Get a picture of you working with your client looking at different venues.

Are you a bakery shop owner? Get a video of one of your bakers making an awesome looking dessert.


Asking your followers a question

Finally, giving your followers the opportunity to answer questions you post can help share thoughtful responses and ideas on the topic. These insights can help you come up with different and unique content in the future.



Content creation for your Instagram feed can be a difficult and scary thing to do but there are so many different ways to keep your followers engaged. 

If you want to learn more about content for your Instagram feed from our social media agency, click here.