If you’re a business owner, you know that brand awareness is key to success. You want to be a recognizable, rememberable brand that people love, up there with Nike, Coke, and Supreme. However, you also probably know it can be a challenge to grow your brand awareness on a budget. As a boutique PR agency, oftentimes our primary goal for our clients is to increase brand awareness, and we do so through strategic PR, social media, and influencer marketing tactics. As the first stage in the marketing process, positive brand awareness is key to success. Here are 5 easy ways to start increasing your brand’s awareness today.
SEO Techniques
Search engine optimization (SEO) is simple to implement and essential for full exposure of your brand. Proper SEO techniques are meant to get search engines like Google to place your brand in search results pages. While there are many complicated ways to improve SEO, utilizing keywords is a great place to start. Identify common search terms that your customers might search for if trying to find your product. From there, incorporate these keywords on your website, in texts, titles, blog posts, and links. This makes it easier for Google to pick up on your website, and broadens your visibility.
Advertising
Running ads on social media platforms such as Instagram, Facebook, and Twitter optimizes the exposure of your brand. These advertisements reach a targeted audience that is not already following you, increasing your exposure and reach. While you don’t have to invest thousands, promoting a post every once in a while is generally a cost-effective way to increase your brand awareness. The more people that see your brand, the more likely they are to follow you. Investing in your content and broadening your social media reach is a fast and effective way to increase your brand awareness.
Influencer Marketing
Influencer marketing is a great way to increase brand awareness by reaching new audiences. By partnering with influencers, you are tapping into their already established following and proving that you are a legitimate and worthwhile brand. Plus, the return on investment for influencer marketing is worthwhile: brands earned an average $7.61 for evry $1 spent on influencer marketing in 2017. If on a budget, utilizing microinfluencers and a technique called “gifting” is a great way to work with influencers without spending hundreds of thousands of dollars. Gifting to influencers means sending your product to the influencer for free, in hopes that they enjoy it and post about it. While this technique does not guarantee that the influencer will share, if your product is good, it is usually a cost-effective influencer strategy.
Sponsored Events
Events such as festivals, concerts, sporting events, and fairs are not possible without the contribution of brands. Sponsoring events is a useful tactic to get your brand in front of thousands of people. While in the age of COVID-19 in-person events are out of the question, you can still sponsor or partner with online events like conferences, digital concerts, or other creative online experiences – oftentimes, these are less expensive, too.
Partner with Companies
It is important to partner with other well-known trusted companies in order to endorse your brand, and access a whole new consumer base. This could be essential for new and smaller businesses to partner with bigger brands for a low cost. Conversely, partnering with similar, small brands will most likely be free, and will leverage each of your audiences. Brand partnerships can come in the form of a cross-product giveaway, newsletter, cross-promotion discounts, and more. There are many different effective and creative avenues here – don’t be afraid to think outside the box!
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