Best Online Tools for a Public Relations Agency

public relations agency

Working in a fast paced environment like a public relations agency can be a difficult task. It can be very hectic and easy to get unorganized at times but we have found some tools to help keep our agency running smoothly. We have listed out our top tools that help make our lives just a little easier. 


Making sure your tasks are organized can be a challenge, but using trello boards does just the opposite. This easy to use task tool allows you and your team to create personal or team list that will allow you to prioritize your to do list. Not only can you create a card task, but you and your team can add comments, attachments, labels and due dates to each individual task. Trello has anything you need to keep your to-do list looking neat and tidy.


Having trouble keeping all your social media accounts in order, we have the app for you. Gain allows you to log into all your social media accounts and create and schedule content right on the site. In this app it allows you to see a visual calendar that is both accessible to your team members and clients. 


Canva is an easy to use graphic design tool.  It allows you to access several different templates, fonts, photos, and graphics to create unique graphics that are perfect for any projects.  You can access this tool on your laptop or download this app on any smartphone. 


Communication is key and making sure everyone is able to communicate in the workplace is even more important. Slack is a tool that allows you to communicate with your team individual or in groups. This app can be easily downloaded on your laptop and an app is also available on your phone to make sure you are in the loop and you don’t miss out on  anything.  


For any public relations agency, Cision is a must-have. This platform allows you and your team to connect with millions of influencers and media outlets. Cision does the hard work for you, all you need to do is create an account, and start searching and reaching out to contacts that are in your target audience. This has been such a great tool that allows us to find contacts in an easy and fast way.