Often overlooked by brands, Twitter is still one of the most used social media platforms in the world. With over 200 million active users, it is a great place to promote your brand! Mostly used as a status-update site, Twitter is great for providing your audience with news on products, or telling a funny joke to show some personality. However, Twitter isn’t only about sharing statuses anymore, as the platform is evolving to include new features that take audience engagement to a whole new level. From our social media firm to you, here are the top Twitter practices for 2022 to keep your audience engaged and coming back for more.
Updates and Breaking News
When it comes to looking for global updates or breaking news, Twitter still reigns supreme in the world of social media. When Instagram and Facebook shut down for hours in October, everyone headed over to Twitter for updates – even Facebook’s parent company Meta. The company apologized and provided updates for their platforms’ outages on Twitter, and if that doesn’t say it all, we don’t know what does.
Using Twitter as a news tool to give your audience breaking updates on your brand is key. Live updates on website outages, product promotions, press features and shipping delays all have a home on Twitter. When used properly, it instills confidence and credibility in your brand and makes your customers feel that they can rely on you to keep them in the loop.
Video Content
It’s no TikTok, but Twitter is becoming a great space to post videos. In fact, tweets with video attract 10x more engagement than tweets without video. Since the company acquired Periscope back in 2015, videos have performed very well on the platform. This is largely due to live streaming capabilities, mobile compatibility, and increased loading speed for video content.
Therefore, our social media firm believes that posting video content on Twitter is a great marketing strategy for 2022. Live streams and advertisements have a place on the platform, and not leveraging that could be costly for business.
Keep It Short
Twitter is known for its shorter word count than other platforms, and it’s for good reason – studies have found that tweets that stick around the 100-character mark perform the best on the site. Shorter captions in general are more attention grabbing and are easier to consume than lengthy descriptions. The majority of people scrolling through social media aren’t looking to read a detailed caption; they’re looking for fun, digestible content that will keep them engaged. Keeping your tweets short will ensure that your audience stays interested in your content.
There you have it – three best practices for Twitter in 2022 from our social media firm. To learn more and see if your brand should be on Twitter, click here.
