social media management

Best Tools For Social Media Management

Social media nowadays can be consuming and overwhelming. Businesses and brands are now looking to utilize social media marketing to take their presence and activity to a new level. But between all the platforms and tasks, marketing can be hard to manage. Thankfully, there are several social media management tools to help! These tools will streamline your workload by saving time and improving efficiency.

Here are 5 social media management tools to manage your work and time, making your life a little easier:

Planoly – Planoly allows you to visually plan, manage and schedule your Instagram posts from your computer and phone. Planoly uploads your existing photos, from here you can add new photos and captions then schedule when you want them to be posted. This makes it easier to create a cohesive Instagram feed, as the grid layout shows you exactly what your feed will look like once all the photos are posted – you can shift photos around and play with the layout until you are satisfied with the aesthetic.There are multiple subscription options based on your needs, so you can pick one that’s best for you.

Sprout Social – Sprout Social was built with social media management in mind. Through its engagement, publishing and analytics tools, Sprout is ideal for managing a variety of social media platforms. Sprout’s Smart Inbox makes it easy to manage social communication through messaging in a single-stream inbox that keeps messages all in one place. In addition, you can schedule, queue and publish posts on your desired platform anytime and anywhere. The reports and analytics based on your posts will help you understand your performance and evaluate what you need to be doing. There are 3 different plans – premium, corporate and enterprise – each of which you can get a free trial of.

Tagomatic – Unsure if you’re using the hashtags correctly on Instagram? Too many? Not enough? If you’re worried about your hashtag game, Tagomatic can be used to help find hashtags that would be effective for you to use on your post. By entering in hashtags you already use, Tagomatic comes up with related hashtags that are being used on Instagram. The app also lets you save and add hashtags that you use often, saving time when posting on Instagram. Through the app and effective hashtags, following and engagement will increase. The best part? The app is free!

Hootsuite – Hootsuite is the leading social media dashboard. This tool enhances your social media management, as you can simply manage all of your social media in once place. From finding prospects to serving customers, Hootsuite helps you maximize efficiency on your platforms. All your needs for managing your profiles can be found on a single dashboard. From there, you can automatically find and schedule effective content. Hootsuite also allows users to measure social ROI for insight on performance, so adjustments can be made for smarter marketing. On top of that, messages and mentions are tracked to help you maintain and improve your reputation while protecting your brand. Through 4 different plans that start at $19, you can start managing your social media faster, smarter and safer.

Bit.ly – Get the most out of your social and online marketing efforts through Bitly. Bitly is a URL shortener and link management platform. Links are on every channel and every platform, so Bitly helps by shortening, measuring and optimizing. Long links are messy and can conflict with character counts – Bitly keeps them short for when you share. Knowing how much traffic your link is getting is important! You can measure and track the performance of your link through analytics, allowing you to learn what is resonating with your audience so you can cater your marketing efforts to what people want to see. Take advantage of the tools you already use by integrating Bitly with your existing workflow – creating an account is free!

As you can see, there are many tools to help increase productivity and maximize efficiency, ultimately allowing you to perform in a way that will lead to success. Social media has changed the way brands and the public communicate – it’s important to stay on top of these trends by utilizing tools that suit your goals and needs.

Featured Image by: Planoly

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