Welcome to the world of social media, where change is not just consistent – it’s the life of the party! As the masters of all things trendy at a boutique public relations agency, we have mastered the art of staying ahead in this ever-changing realm of social media. The only thing that stays the same in our industry is change.
In the age of social media, staying relevant as a brand can be hard because there are so many brands out there. One of the fastest ways for your brand to sling into the spotlight is to follow the hottest social media trends that will be sure to have users sharing, engaging and double-tapping. Here, we’ll discuss our five favorite trends right now, and explain how brands can incorporate them into their social media strategies!
Interactive Polls and Quizzes
Interactive polls and quizzes encourage users to interact with your content, which boosts your overall engagement. Implementing this strategy will help you gather valuable insights on audience preferences and give you a closer insight to what your customers are wanting from your brand! People love to see brands taking their suggestions and implementing them, building a closer relationship!
Behind the Scenes Content (BTS)
Creating behind the scenes content allows your audience to build a closer connection with your brand. Building authenticity and transparency with your audience is something that will be sure to increase sales and build a stronger emotional connection between you and your audience! This also gives brands a chance to get to know your company better and connect to it on a personal level.
User Generated Content (UGC)
UGC is one of the top strategies brands are implementing right now — and they are blowing up! This type of content is generated from the user’s perspective and shared across social media platforms. This content strategy involves the audience directly and creates social proof for your product or brand.
Memes + Trend Riding
Memes and trend riding are a crucial part of social media and will be for a long time to come! By hopping on popular trends, your brand demonstrates cultural awareness and proves to be and in tune with its audience. Not only will trends rack up the views but they are a great way to show off your brand’s personality!
It is no secret that reels and short form videos are dominating social media platforms. Most platforms such as Instagram and TikTok favor video content which boosts overall views and reach of the post. Videos are also an easy and effective way to tell a story. Stories create an emotional connection between a brand and its audience!
As masters of contemporary trends at our boutique public relations agency, we excel in navigating the never-ending evolution of social media. In this era, maintaining brand relevance can be a challenge. But there is good news – by embracing the latest social media trends, your brand can command some major attention, fostering user engagement and perfecting its online presence! To learn more about how brands can jump on social media trends, click here.