Every week we bring you a featured blogger who inspires us. This week we’re so excited to share with you Kelsey Kaplan! Kelsey is a Marketing Director by profession and a San Francisco based Fashion Blogger by trade. With a background in textile and apparel merchandising, Kelsey’s goal in establishing Kelsey Kaplan Fashion is to offer her followers daily style inspiration and useful fashion hacks. Read more about Kelsey here.
Can you tell us a bit about yourself and your background?
I’m originally an East Coast girl, who has fallen hard for California! With a Bachelor’s Degree in Textile and Apparel Merchandising from LSU, I worked in the retail industry for several years before becoming the Marketing Director for a healthcare startup. Subsequently starting my blog upon my arrival to San Francisco in the spring of 2013.
What 3 words would you use to describe yourself?
Assured, fierce, and driven
What Profession other than yours would you love to attempt?
A plastic surgeon. Ever since my husband, a board certified plastic surgeon, entered my life 6.5 years ago, my interest in human anatomy grew immensely. I love watching him operate and feel confident answering questions about cosmetic surgery. In fact, he laughs at how well I can answer patients’ questions!
What is your favorite quote?
“Fashion looks better when you feel good on the inside.”
What inspired your blog?
All day I dream about clothes. My whole life I’ve been an “outfit planner” and the one friends and family would come to for fashion advice. One day it hit me. I was already doing it, why not showcase it to the public and make a business out of it?!
What is your favorite social media platform and why?
Undoubtedly Instagram. I love how easy it is to connect with like-minded people, all around the world, through hashtags and the discover page.
Where do you find inspiration for blog posts?
It sounds funny but in my dreams! I often wake up with my next #ootd in mind. It just comes to me.
What do you think it is about your blog that keeps people coming back for more?
I take pride in the amount of effort I put into styling each outfit. Everyone can slip into a little black dress right off of the hanger, but I never leave the house without accessorizing. I coordinate entire ensembles that are easy for my followers to reproduce.
How does a brand get your attention for a feature?
If it is not already a brand I love, often times through social media. As I mentioned above, I am constantly perusing through the discover page on Instagram, so it is not uncommon for me to come across a new brand with great products.
What do you love most about blogging?
Fashion is my therapy. The phrase, “I am happier when I like my outfit” couldn’t be truer in my case. Blogging gives me an outlet to let my creative mind roll and I love every minute of it.
Where do you see yourself in 10 years?
In 10 years I see myself running a multilevel fashion company, Kelsey Kaplan Fashion.
In your opinion, what separates a great blog from an unsuccessful blog?
Dedication and consistence. The face behind a great blog is a dedicated individual who is passionate about the subject matter.