In a world of social media algorithms, it can be difficult for posts to be seen. The algorithm sorts posts on a user’s feed based on their individual interests, instead of the time of the post. This is where a paid social media strategy can be beneficial! Paid social media can help businesses expand their audience, increase brand awareness, attract new followers and so much more. Whether you have decided to incorporate a paid social media strategy for your business or you just want to learn more, keep reading! Here are some tips from our social media management team on how to make sure you get every bang for your buck!
Choose The Right Platform
Each social media platform has a variety of features so it is important that you choose the right one for your business. In this process, think about the goals you have for your paid social and who your desired audience is. For example, if your business is trying to reach a younger demographic, you would choose to use Instagram or TikTok over Facebook. Once you have more information on your audience, you can research each platform to see what best aligns with your goals and which one would help you best reach the right audience.
Types of Paid Content
Have you ever seen a sponsored Instagram post with #ad in the caption? Or a YouTuber thanking a brand for sponsoring their video? These are just two examples of paid social media content. In both of these examples, businesses are paying influencers to talk about their product and share it with their followers. Businesses can also pay for their posts to be sponsored which are then tailored to each user and pop up while they are scrolling on their feed. This is one way that paid media ensures that posts are seen and by the right audience no matter the algorithm. Just like the importance of choosing the right platform, it is important to choose the right form of paid content too!
Look at Analytics
Everything went according to plan and your content is now live! It is now time to start tracking your analytics. Have you gained any new followers? How many? Has your engagement increased? These are just a few questions to think about to measure the success of your paid social media strategy. A big part of social media management is looking at the analytics and tracking the performance of posts to see if you have achieved your goals. In this deep dive, you can also compare how your paid social media posts do in comparison to your organic posts. This can help you decide whether or not to do more sponsored posts in the future.
To learn more about choosing the right social media platform for your business, click here.
