• social media strategy

    How to Incorporate IGTV for Your Brand

    Just when you thought your brand had solidified its social media strategy, Instagram launches yet another feature to drive real business results. IGTV enables you to take your Instagram presence up a notch by delivering long form video series to your audience (without that one minute time limit of regular…

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  • 3 Benefits of Hiring a Boutique Public Relations Agency

    When it comes to choosing the right PR agency for your business, it’s easy to get sucked into the hype surrounding larger firms. However, bigger isn’t always better! If you are looking to find a firm that can achieve your business’s marketing goals while still maintaining your budget, a smaller…

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  • Orlee Weisberg

    Aspiring Women Who Inspire: Orlee Weisberg

    In this week’s Aspiring Women Who Inspire, we meet Orlee Weisberg, founder and creative behind Denim By Orlee. Orlee is an LA native with an undeniable eye for effortless, vintage style, the perfect cutoffs, and the chicest vintage tees you can find. Read on for how she turned her love…

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  • Should Your Brand Be On Twitter?

    Hitting the scene way back in 2006, Twitter may seem like the old kid on the block among all the new and trendy social media platforms. However, it is still one of the most widely used social media platforms in the world. Despite its controversial nature, Twitter remains a leading…

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  • Jessica Booth

    Meet the Media: Jessica Booth

    On this week’s edition of Meet the Media, we are so excited to introduce Jessica Booth, freelance writer and expert in all things lifestyle. As a writer, Jessica has bylines at Insider, HelloGiggles, Delish, The Daily Beast, Bustle, and FabFitFun. She majored in print journalism at Hofstra University in New…

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  • social media marketing

    Branded Hashtag Campaigns: What They Are and How to Use Them

    Every day 125 million hashtags are used on social media platforms. Hashtags are not just a convenient way to see related content, but a powerful tool for organizing and tracking branded content. As a social media marketing tool, hashtags have the capacity to drive traffic and increase your brand awareness.…

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  • Improving Internal Communication in Your Business

    When it comes to improving your business, good internal communication is one of the most effective public relations tactics that you can use. In fact, almost all successful businesses have thorough and detailed internal communication plans that they follow. If implemented properly, internal communication has the power to improve efficiency,…

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  • Top PR agencies Los Angeles

    4 Email Marketing Tips You Need to Know

    With the rise of social media and the multitude of new marketing platforms, many are quick to assume that email marketing is outdated and useless. However, email marketing is certainly not dead, it has just drastically and rapidly changed over the past few years. Top PR agencies in Los Angeles…

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  • Ivirlei Brookes

    Aspiring Women Who Inspire: Ivirlei Brookes

    In this week’s Aspiring Women Who Inspire, we meet Ivirlei Brookes, an actress and mindset mentor for creatives. Her company Mavenelle focuses on helping female creatives and entrepreneurs discover their voice and authentic brand and lifestyle. Ivirlei just went viral for a video she made providing anti-racist mindset adjustments for…

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  • What to Look for in a Social Media Agency

    As the digital world continues to grow, it becomes increasingly important for brands to have a strong social media presence. That’s why choosing the right social media agency is so important. While there are hundreds of options to choose from, narrowing down the best social media agency for your brand…

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