• Meet the Media: Megan Uy

    For this week’s Meet the Media feature, we introduce Megan Uy, an Editorial Fellow at Cosmopolitan. With a degree in communications and journalism, and a People Magazine internship under her belt, Megan is a powerhouse journalist when it comes to all things style, fashion, beauty and pop culture. Please welcome…

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  • public relations agency

    Essential PR Tips For Business Storytelling

    When it comes to public relations tactics, storytelling may not be the first thing that comes to mind. However, if done well, storytelling has the power to increase brand awareness, credibility and profit–making it one of the most effective public relations tactics. While we understand the importance of storytelling and…

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  • Fe Noel

    Aspiring Women Who Inspire: Fe Noel

    In this week’s Aspiring Women Who Inspire, we meet Fe Noel, a womenswear designer from New York with a passion for travel, a love of vibrant colors, and a penchant for bold prints. She entered the industry at just 19 years old, opening a brick and mortar boutique in Brooklyn…

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  • social media agency

    5 Ways to Boost Your Follower Count on Social Media

    If you’ve ever felt discouraged by your stagnant follower count, you’re not alone. In fact, even the top social media accounts have experienced this at one point or another. Even so, as a social media agency, we understand how frustrating it can be when you’ve exhausted all your best options…

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  • Janell Hickman

    Meet the Media: Janell Hickman

    In this week’s Meet the Media, we meet Janell M. Hickman, a communications strategist and beauty copywriter based in Brooklyn, New York. A self-proclaimed vacation enthusiast and product minimalist, Janell has over 10+ years of experience working with companies including Essence, Ebony, Gilt and BET, in addition to freelancing with…

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  • PR agency

    Are Virtual Desksides the New Normal for PR?

    The coronavirus has affected countless things in all of our lives. For many of us, working remotely has become the norm, replacing blazers with T-shirts and staff meetings with zoom calls. In several industries this has come as a shock. Thankfully, however, for many of us working in PR, working…

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  • Aspiring Women Who Inspire: Marguerite Adzick

    Philadelphia-based female entrepreneur, Marguerite Adzick, combined high-function with coveted fashion when creating her company, Addison Bay, a destination for high-performance women’s activewear. A powerhouse and inspiration to anyone that knows her, we’re thrilled to feature Marguerite on this week’s Aspiring Women Who Inspire. Please welcome her to the blog!  …

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  • Meet the Media: Deanna Pai

    This week we’re honored to have Deanna Pai on the BLND blog! A freelance writer, editor, and copywriter currently based in New York, Deanna has written about beauty and wellness for magazines such as Vogue, Women’s Health, Self, Cosmopolitan, Glamour, and Better Homes & Gardens, and regularly contributes to sites…

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  • boutique PR agency

    The Best Way To Measure ROI in Public Relations

    Whenever we talk about ROI, it can feel like we’re just throwing out buzzwords. Generally speaking, ROI is referring to the profitability of a certain business venture, whether it be a marketing campaign, public relations effort, or social media ad spree. However, in public relations, measuring your ROI (or return…

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  • brand awareness

    5 Ways to Increase Brand Awareness (On A Budget)

    If you’re a business owner, you know that brand awareness is key to success. You want to be a recognizable, rememberable brand that people love, up there with Nike, Coke, and Supreme. However, you also probably know it can be a challenge to grow your brand awareness on a budget.…

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