Best Graphic Design Platforms for Beginners
Creative tools are essential for social media agencies to thrive in this digital world. Tools and apps make it possible for agencies to create unique content for their clients that will set them apart from their competition. Given the progressive industry, it is important to keep up with the latest trends and releases to ensure […]
Meet the Media: Emily Isler
On this month’s edition of BLND’s Meet the Media series, we are so excited to introduce Emily Isler, writer and author based in Southern California. Emily has been writing for over 10 years, and her work has been featured in publications like Allure, POPSUGAR, and Organic Spa Magazine. Without further ado, please give a warm welcome to […]
How To Find The Right Influencers For Your Brand
Influencer marketing, while popular, is not as easy as it seems. It’s not just a matter of selecting influencers with high follower count and good photos. In order to reach your goals, you need to strategically select influencers that are a good fit for your brand. There are so many considerations when choosing influencers, such […]
Pitching to Media During COVID-19
2020 has been a year like no other. As we are living through history, practically everything you can imagine has changed, including media relations. COVID-19 has changed the way we run our public relations agency, the pitches we send out, the content we create, and the topics we choose to focus on. As the times […]
How to Make Your Brand Stand out from the Rest
Of course everyone wants to make their brand unique and stand out from the crowd, but with so much competition, it requires effort. As a public relations firm, we work to create a platform and heighten brand awareness for our clients. It is our goal to get their name out there. Some brands skyrocket to […]
How To Host A Successful Virtual Event
Zoom meetings and conference calls may be our new normal, but it doesn’t have to mean that influencer and brand events are cancelled. Virtual influencer events have been popping up in 2020, and brands are getting creative and innovative to ensure that they are still successful and fun. In 2021, we predict that in-person events […]
Why Brands Should Use Instagram Live
Many businesses have realized the potential for brand awareness using Instagram. However, mastering the tools of the platform will take your brand to the next level. Posts and stories are great, but Instagram Live is a feature that few brands have fully taken advantage of. Through an engaging IG Live strategy, brands can connect with […]
Which Social Media Platforms Are Best for Your Brand
There’s no question that social media has become a crucial marketing tool for businesses to reach their potential audiences and increase their sales. But in today’s world, there are many platforms that your business can use to effectively market your brand – you just need to know what you are looking for. Because there are […]
The Evolution of Public Relations
The world of public relations has surely transformed since its beginnings in the 1920s. An industry born out of the 1920’s has transformed into an entirely new industry of storytelling and brand awareness. Public relations has strayed more and more away from the traditional, broadcasting approach of mass marketing; it is now much more centralized […]
Earned vs. Paid Media: What’s the Difference and When Should you Use Them?
Persuading customers to support your brand can take a lot of time, energy, and resources. When it comes to promoting your brand, there are many tactics to use to get the coverage you need. Through marketing, public relations, or a combination of the two, you can build a buzz about your brand that will drive […]