• influencer marketing

    Influencer Marketing is Ethical, If You Do It Right

    As influencer marketing has increased its presence on social media platforms, it has served brands and companies as a great way to promote their products. However, there are some influencers that do not abide by guidelines and rules, and post inauthentic content solely for profit. Whether or not influencer marketing…

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  • public relations

    Landing Your Dream Public Relations Job: The Interview

    You only have one chance to make a first impression, and this holds true for a job interview. Part of landing your dream public relations job is nailing the interview process and leaving a lasting (positive) impression.  You not only want to ‘dress to impress’ your future employers, but you also…

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  • public relations

    Corporate Social Responsibility: What It Is and Why You Need It

    Corporate social responsibility (CSR) has become one of the key business practices in companies around the world. In recent years, CSR has seen a significant increase, especially in a business world where many corporations conduct business practices destructively. Many companies have started to adopt CSR practices because of the positive…

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  • Amanda Browning

    Aspiring Women Who Inspire: Amanda Browning

    For this week’s Aspiring Women Who Inspire feature, we’re thrilled to have a local female creative and self-proclaimed fearless leader based right here in the South Bay of Los Angeles. Amanda Browning has an impressive amount of experience and know-how in the fashion and styling industries, with a keen sense…

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  • social media agency

    Twitter: Tips & Tricks

    In 2006, a new platform for engaging, marketing, and posting appeared out of thin air. It appeared as a blue bird and Noah Glass, the forgotten co-founder of Twitter, decided it would be called tweeting on this specific social media platform. Now, Twitter is a hub for widespread business through…

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  • Neha Tandon

    Meet the Media: Neha Tandon, Lifestyle Editor

    For this week’s Meet the Media series, we’re pleased to introduce Neha Tandon, lifestyle editor who focuses on inclusivity and diversity in beauty media. Neha’s work has been published in POPSUGAR and Business Insider, and she graduated with a Master’s degree in journalism from Syracuse University. Her work and writings are…

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  • influencer agency

    Influencer Marketing: Where Are We Now?

    Social media has given the world a wide variety of possibilities when it comes to marketing and public relations. It has given users the ability to share their stories in an authentic voice and image online while sharing photos and videos with their respective audiences. As social media has continued…

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  • los angeles public relations agency

    The Future of Public Relations: 4 Trends to Watch

    Public relations is an ever-changing industry that is influenced by technology, consumer trends, and the social and political landscape. In light of the outbreak of COVID-19 and the landscape shift its caused, the field has evolved. As such, public relations agencies have had to adjust their methods to get the…

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  • social media during the era of the coronavirus

    Why You Should Keep Your Social Media Active During the Era of the Coronavirus

    During these trying times, many businesses are wondering if it is appropriate to continue typical social media posting, or are even cutting these services altogether. When it comes to social media during the era of the coronavirus, the landscape is shifting and tactics should change, but one thing must remain…

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  • Amy Will

    Aspiring Women Who Inspire: Amy Will

    This week’s rendition of Aspiring Women Who Inspire, features Amy Will, founder of Girl Gang the Label, podcast host, and serial entrepreneur on a mission to inspire women to reach their highest potential. Will launched her first business at just 24 years old, and has since established four successful and…

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