• social media agency

    Why Brands Should Use Instagram Live

    Many businesses have realized the potential for brand awareness using Instagram. However, mastering the tools of the platform will take your brand to the next level.  Posts and stories are great, but Instagram Live is a feature that few brands have fully taken advantage of. Through an engaging IG Live…

    Read More
  • social media marketing

    Which Social Media Platforms Are Best for Your Brand

    There’s no question that social media has become a crucial marketing tool for businesses to reach their potential audiences and increase their sales. But in today’s world, there are many platforms that your business can use to effectively market your brand – you just need to know what you are…

    Read More
  • public relations

    The Evolution of Public Relations

    The world of public relations has surely transformed since its beginnings in the 1920s. An industry born out of the 1920’s has transformed into an entirely new industry of storytelling and brand awareness. Public relations has strayed more and more away from the traditional, broadcasting approach of mass marketing; it…

    Read More
  • public relations firm

    Earned vs. Paid Media: What’s the Difference and When Should you Use Them?

    Persuading customers to support your brand can take a lot of time, energy, and resources. When it comes to promoting your brand, there are many tactics to use to get the coverage you need. Through marketing, public relations, or a combination of the two, you can build a buzz about…

    Read More
  • Reputation Management 101

    Our business world is competitive. But one thing that can help your brand stand out amongst the rest is an exceptional reputation. Consumers do their research — they compare brands and products, largely by reading reviews and gaging social media activity. Thus, it is important for companies to earn a…

    Read More
  • How Important is a Brand Mascot?

    From Mickey Mouse and Mr. Clean to Ronald McDonald and the talking M&Ms, brands are able to make themselves memorable through mascots. You can’t say you don’t know what brands are being represented when you see Mr. Clean on a commercial or Ronald McDonald on a billboard. Brand mascots are…

    Read More
  • public relations

    5 Ways A Public Relations Firm Can Help Your Business

    Most of us know that public relations is necessary for business success. However, many business owners and entrepreneurs struggle to understand exactly why. Public relations is the way in which a company interacts and builds relationships with its publics. Without effective PR, a businesses’ marketing, customer service, and other efforts…

    Read More
  • social media agency

    How to Effectively Use Instagram Highlights

    Today, it’s no secret that being Instagram savvy is crucial to your brand’s success. Your team needs to stay on top of the latest social media tactics that can accelerate sales and grow your audience. Instagram highlights have become one of the leading social media tactics used in digital marketing…

    Read More
  • beauty public relations

    FAQ’s: Working in Beauty Public Relations

    Today, there are millions of beauty-based brands flooding the market. Beauty public relations firms are met with the challenge of how to make their clients stand out above the rest. The beauty industry is fast-paced, so keeping the attention of the public is one of the biggest difficulties. However, as…

    Read More
  • social media agency

    Instagram Reels: What Are They And How Should You Use Them?

    Watch out, TikTok. From our favorite celebs to top influencer accounts, we’ve been seeing Instagram Reels everywhere since they launched in August. As a social media agency, we’re always on the lookout for new creation tools, and this one has certainly caught our eye. At the same, we understand that…

    Read More