The Changing Role of a PR Firm in 2023

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For decades, public relations as an industry has been through many transformations. From brand awareness to crisis management, there are many practical applications for both traditional and digital PR tactics. Today, the role of a PR firm is constantly changing. Here, we discuss a few of the most common roles and responsibilities of a modern […]

Harnessing the Power of ChatGPT in Your Social Media Strategies

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Social media management is a very time consuming job. From creating content to drafting captions, engaging with followers and measuring analytics, social media managers wear many hats in order to pull off effective strategies to grow their brand’s accounts. Suddenly, here comes artificial intelligence. With innovative technologies like ChatGPT and Starry AI, many are wondering […]

Is Your Business Ready to Invest in PR?

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Brand public relations plays a vital role in shaping a company’s reputation, building relationships with stakeholders, and driving business growth. As a CEO, you may be considering whether it’s the right time for your business to invest in PR. While every organization is unique, there are certain indicators and considerations that can help you determine […]

Top 3 Mistakes Brands Make With Influencer Campaigns

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In the age of social media, influencers are a powerful tool to improve your brand awareness and sales overall. The influencer and creator landscape, however, has changed drastically over the past few years with the evolution of platforms like TikTok. While many brands claim that influencers have made their businesses successful, others struggle to make […]

Does a CEO Need Personal PR?

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As the CEO of a company, your responsibility is to lead the organization towards. In today’s world, where businesses face stiff competition and the public’s attention is scattered across various platforms, it is essential to establish a strong personal brand as a CEO. Personal PR is a powerful tool that can help you enhance your […]

6 Content Pillars Every Brand Can Incorporate Into Their Social Media Strategy

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Social media has become an integral part of a brand’s marketing strategy. It allows brands to connect with their audience, build relationships, and drive engagement. However, social media is not a place to post the same ‘buy our product’ or ‘about our brand’ content. As a social media management firm, our task is to help […]

The Basic Foundations of PR 

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Public relations, is one of the most important parts of building a lasting relationship between organizations and their publics. As the communication between the organization and publics evolves to fit into the constantly changing industry, the foundations of public relations remain indifferent. They are the constant in the industry because it allows the practice to […]

How To Tell If Your News is Actually “Newsworthy”

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Most business owners know that one of the best ways to grow your brand is through the press. Earned media is any story that is told about your brand that is not paid for or sponsored. These media placements are a huge part of public relations, as they are one of the most effective ways […]

Why You Need A PR Firm Before/ After You Go On Shark Tank

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Picture this: you are the owner of a prevalent small business, and your dream is to one day have the expansion of a lifetime. Whether it means retail stores carry your product or simply open stores that carry out your product. The top-rated TV show known as Shark Tank has made it very possible for […]

The Top 3 TikTok Updates That Should Be on Your Radar Right Now

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In 2022, TikTok had 672 million downloads globally, making it the number-one app of the year. We only imagine that number will continue to multiply since TikTok has become an influential app that clients and audiences love to use. As the app continues to grow and take over the social media world, TikTok continues to […]