• public relations

    Sponsored Content – Hot or Not?

    Sponsored content has been a new trend popping up on all media outlets and has caused some controversy in the public relations world. This type of content is mainly created by professional writers and the brand. They work closely together to create an article about the brand and features their…

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  • Cyber Monday

    Why Cyber Monday is a PR Gold Mine

    We all know Black Friday is one of the biggest shopping days of the year. It prompts massive sales from many major companies and causing huge crowds at shopping malls across the country. But how could retailers translate this sales booster into the digital age? Enter Cyber Monday! Here’s a…

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  • beauty public relations

    This Week in Beauty: Trends You Need to Know

    The world of beauty public relations changes on a dime. Making knowledge of current trends absolutely necessary to secure quality media hits for your beauty and skincare clients. To do so, here are a few beauty trends the BLND team has tapped into to create on-trend content and brainstorm relevant…

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  • public relations

    How to Make Your Pitches Stand Out to Journalists

    Journalists are flooded with  hundreds of pitches every day, so it is our job as public relations professionals to make sure our clients stand out. There is nothing more underwhelming than working hard on a pitch, sending it to contacts you think are a perfect fit, and getting no traction…

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  • personal brand

    Tips to Help You Create Your Personal Brand Online

    It’s no secret that branding applies to people as well as companies. But who needs a personal brand, and how do you go about creating one? The truth is, we all have a personal brand! It’s the way you refine and present this personal brand that can make or break…

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  • public relations campaign

    3 Ideas to Create the Perfect Holiday Campaign

    The holidays are quickly approaching, meaning three things: twinkling lights, candy canes, and public relations campaigns. That’s right – the season of giving is a great time to show your audience how much you appreciate them with a well executed public relations campaign that embraces the holidays.  Here are three…

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  • public relations agency

    Tips for Executing the Perfect Public Relations Campaign

    Executing a public relations agency campaign can be a lot of hard work and long hours of brainstorming, but once it all comes together, the work is definitely worth it. Campaigns should have a clear objective, such as informing the public of company news or improving a brands reputation. It…

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  • search engine optimization

    Tips to Improve Your Business’s SEO

    Ah, Google. Practically all of the world’s information can be found with a magical Google search. But as a business owner, you may be wondering: why isn’t your business coming up on the first page?   The answer? SEO.  Search engine optimization, or SEO, is the way that you can…

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  • public relations

    Public Relations: Then and Now

    As an industry, public relations is ever-changing. Between technological advancements and cultural shifts, public relations professionals have to stay up-to-date on the latest trends and methods to get their clients the press they need. Here, we compare how several areas of public relations have changed over the years. Press Releases…

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  • public relations agency

    How to Have Healthy Client-Agency Relationships

    Building a quality client base is key to growing a successful public relations agency. However, it’s not always easy to build a budding relationship with all of your clients— especially those with high demands and super specific standards! Here are a few ways for you to form healthy client-agency relationships…

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