Press coverage on a national level from is cause for celebration, and is wildly valuable. Whether you’re a local brand that serves a specific community, or a brand that’s popular from Los Angeles to New York, here are a few reasons why securing national media coverage should be a top…

It seems like candy hits the stores earlier every year and companies rush to roll out their fang-tastic and spooktacular public relations and marketing campaigns to grab your attention and give you pumpkin to talk about. We’ve put together some of our all-time favorite Halloween public relations campaigns, so pick…

Lifestyle public relations is not all black and white. Although black and white are perfect neutral colors for some instagram feeds, there is more than just posting aesthetic colors when having your own firm! There are many different things that go into it and we are here to give you…

In our second installment of Aspiring Women Who Inspire, we are excited and honored to feature Britt Theodora, a celebrity fashion stylist based in New York City. Born and raised in Southern California, Britt got her start assisting celebrity stylist Micaela Erlanger in 2015 dressing Oscar winning and nominated actors.…

Influencer marketing is a critical aspect in your journey through getting the exposure your brand needs. You can’t scroll through Instagram today without seeing someone promoting a brand or product, and chances are, that person is an influencer. Utilizing influencers to elevate your brand is now a PR standard. In…

Writing press releases can be difficult and time consuming, but they are still a very effective tool in the public relations agency world. If written correctly, press releases can create lots of traction and buzz about your client, which is always the goal.  From executives to interns, sometimes we can…

For a social media agency, there is nothing worse than struggling with some creative block. You’re on a deadline and your brain isn’t pulling through for you, you need some original ideas and inspiration. Well don’t worry, here are 5 great ways to spice up that content and liven up…

Whether it’s a branded hashtag, campaign hashtag, or something as simple as #smile, hashtags can be found on most branded and personal posts on social media. Hashtags are essential to building a targeted audience, and can be super valuable in generating new engagement when done right! A social media agency…

Securing top-tier press placements is a central aspect of public relations, as getting your brands’ name in the media is huge for building brand awareness! With that said, journalists’ inboxes are inevitably inundated with pitches, press releases, and messages from public relations agencies. Therefore, here are a few ways that…

The world of beauty is constantly evolving, with new trends popping up every single day. In order to compete as a brand, keeping up with the latest trends and being open to change is key. At our beauty public relations agency, we know that there are thousands of ways for…