We’ve all seen it: people sharing pictures of their favorite products on social media seemingly unprovoked or unpaid. But why is this happening? User generated content (or UGC) is defined as any content that is created and posted by unpaid contributors. While UGC has to be organic content, your brand…

With the rise in AI technology, it is now commonplace to wonder how artificial intelligence will affect some industries. Many assume that in relationship and emotion-based industries, such as public relations, AI is less effective and sometimes altogether not useful. However, consumer AI tools are becoming extremely accurate and accessible,…

These days, it is almost required that companies utilize some sort of social media in order to best promote their services & engage with a wide range of customers. While Facebook has been around for quite some time, companies are only starting to fully utilize its full array of services…

Graduating from college and entering “the real world” is just as exciting as it is daunting. For many, the most anxiety-producing part is the job hunt. For those who want to pursue a career at a public relations agency, you will want to get experience in the field as soon…

Pack your bags because BLND has expanded to NYC! That’s right, we’ve opened a new office in the Big Apple, and we are ready to take on anything and everything that comes our way. We have been researching the New York PR market for so long, we’re ready to set up…

Working in a fast paced environment like a public relations agency can be a difficult task. It can be very hectic and easy to get unorganized at times but we have found some tools to help keep our agency running smoothly. We have listed out our top tools that help…

Influencer marketing has quickly become one of the best tools brands can use to promote their products and services. Whether they are celebrities, macro-influencers, or micro-influencers, these highly-followed Instagram users have been able to make careers off of promoting brands, and brands are able to partner with these influencers to…

Twitter has become of the most divisive and controversial social media platforms of our age while still managing to remain light-hearted, accessible, and incredibly addicting. Individuals, brands, non-profits, and corporations alike have utilized this platform to interact with audiences and connect with people from around the globe. Created in 2006,…

One thing increasing temperatures are good for: creating beautiful, glowing skin. How do we capitalize on this once-a-year situation (aka take selfies to last the rest of the year)? We’ve created a round-up of the best beauty products that will make you look HOT–not sweaty–as used by some of our…

Not only do public relation managers have the important job of planning the creation of materials for their clients, but they are constantly on call in case anything newsworthy comes up, making it difficult to find time for self-care. Working at a PR agency requires endless amounts of energy and…