Aspiring Women Who Inspire: Britt Theodora
In our second installment of Aspiring Women Who Inspire, we are excited and honored to feature Britt Theodora, a celebrity fashion stylist based in New York City. Born and raised in Southern California, Britt got her start assisting celebrity stylist Micaela Erlanger in 2015 dressing Oscar winning and nominated actors. Since then, she has worked […]
How To Pick The Best Influencers For Your Brand
Influencer marketing is a critical aspect in your journey through getting the exposure your brand needs. You can’t scroll through Instagram today without seeing someone promoting a brand or product, and chances are, that person is an influencer. Utilizing influencers to elevate your brand is now a PR standard. In order to make the most […]
The Top 4 Press Release Mistakes to Avoid
Writing press releases can be difficult and time consuming, but they are still a very effective tool in the public relations agency world. If written correctly, press releases can create lots of traction and buzz about your client, which is always the goal. From executives to interns, sometimes we can totally miss the mark. Here […]
5 Creative Content Ideas to Spruce Up Your Instagram
For a social media agency, there is nothing worse than struggling with some creative block. You’re on a deadline and your brain isn’t pulling through for you, you need some original ideas and inspiration. Well don’t worry, here are 5 great ways to spice up that content and liven up your Instagram feed. Create […]
Social Media 101: Best Hashtags for Your Brand
Whether it’s a branded hashtag, campaign hashtag, or something as simple as #smile, hashtags can be found on most branded and personal posts on social media. Hashtags are essential to building a targeted audience, and can be super valuable in generating new engagement when done right! A social media agency is here to help optimize […]
How to Think Like A Journalist to Get The Best Press Coverage
Securing top-tier press placements is a central aspect of public relations, as getting your brands’ name in the media is huge for building brand awareness! With that said, journalists’ inboxes are inevitably inundated with pitches, press releases, and messages from public relations agencies. Therefore, here are a few ways that you can think like a […]
Fall Beauty Trends That Brands Should NOT Be Sleeping On
The world of beauty is constantly evolving, with new trends popping up every single day. In order to compete as a brand, keeping up with the latest trends and being open to change is key. At our beauty public relations agency, we know that there are thousands of ways for brands to capitalize on a […]
Social Media 101: Quality vs. Quantity
If you’ve ever wondered if you should be posting several times a day or sticking to one strong post, well the answer is a simple one: less is more. Whether you are using your social media as a personal account or for your social media agency and digital marketing purposes, quality trumps quantity always. […]
Corporate Social Responsibility: Why It’s Important for Growing Businesses and How to Do It Authentically
In a world of corporate scandal and points of societal tension, corporate social responsibility (CSR) has only grown in necessity. Even though it may seem overwhelming for smaller businesses to get started, CSR is not just for corporate giants! While it’s up to the brand to determine their mission, a public relations agency offers helpful […]
Meet Our Fall 2019 Interns!
No coffee running over here — our interns play a huge part at our public relations agency, working on pitches, media lists, social media planning, and everything in between. Meet our interns for the fall 2019 semester below! Emily Ohara Hometown: Corona, California School/ Graduation Year: Azusa Pacific University, 2020 Major: Public Relations with […]