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“Public relations” is one of those buzz-terms that many people know and use but don’t fully comprehend. Chances are, most business owners recognize that they will need to hire a public relations firm at some point, but some don’t understand what PR is and why exactly it is so important.…
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The landscape of public relations is ever changing thanks to the internet and social media. The traditional beauty ads with flawless supermodels and heavily-edited photos don’t work anymore, since audiences are demanding more authentic, natural content. As a beauty public relations agency, it is essential for us to understand the…
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As the influencer marketing industry matures, accountability and authenticity in the social media sphere is expected and demanded by audiences and brand partners alike. At BLND PR, a boutique Los Angeles public relations agency, we are committed to working against inauthenticity in influencer partnerships and do our due diligence when…
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In a world where followers and likes can seemingly determine a person’s worth, it has become all too easy to compare yourself and your life to everything on Instagram. This notion may sound comical and absurd, but we’re all guilty of indulging in social comparison to some extent. Have you…
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With the internet, the world of information is always at your fingertips. At our boutique public relations agency, BLND PR, we aren’t ashamed to admit that Google is our best friend when it comes to keeping up with the latest trends and strategies in our industry. Here’s why being okay…
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Ahh April. The start of spring, festival season, and a month known for renewal and fresh starts. A lot of excellent publicity campaigns and events launched this past month, from political to entrepreneurial to entertainment. Below, our team at BLND Public Relations highlights the most creative, strategic and effective ones.…
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In the fashion industry, perhaps more than any other industry, major press coverage is absolutely essential for brand awareness – especially for higher-end, luxury brands. There are so many wildly popular fashion brands out there, luxury and otherwise, that it may seem difficult to set your client apart and generate…
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When running social media accounts, it’s critical to post frequently and consistently in order to boost engagement. Posting to social media platforms regularly is a social media strategy that can steadily increase your following and grow overall brand exposure. Though it may feel overwhelming to post daily to your account…
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If you’ve been on any social media sites recently, chances are you’ve come across a viral TikTok video or two. What is TikTok? How are the videos users can create via TikTok unique from other social media platforms that allow short-form video creation? Let the experts at BLND, a social…
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This week, we are featuring Mai + Dax of The Glossarray. They blog about skincare, beauty, fashion and lifestyle. We also love following their Instagram where they frequently post unboxings, skincare routines and beauty giveaways. Read on to learn more about Mai + Dax. Tell us a bit about your background…
