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Public relations can be a great asset to your small business. It can help your business boost online engagement and social media presence. As a boutique public relations agency, we have put together a list of five things your small business needs when it comes to public relations. Clear…
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Since TikTok’s initial release in late 2018, more and more people have grown fond of the social media platform. In fact, the COVID-19 pandemic actually contributed to the application’s fame and success. With everyone stuck at home with nothing to do, TikTok surged in popularity and user numbers grew. Many…
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In the midst of the COVID-19 pandemic, the world moved completely online. From seminars to concerts, nearly every event and gathering adapted to a virtual platform like Zoom, Skype, or Microsoft Teams. Virtual events fell amongst the top public relations trends, changing the way we interacted with our audiences. However,…
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In the public relations world, a pitch needs to be newsworthy to be picked up by the press. A product launch, change in leadership, award or event are some great newsworthy story angles to capitalize on. However, the reality is that sometimes there is just nothing new or exciting happening…
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Having eye-catching visual content is a great way to bring engagement to all social media platforms. A video or picture that draws the attention of a social media user as they scroll through their feeds is very important. Recently, there has been a takeoff of video marketing on social media.…
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Social media is constantly evolving. Most recently, we have seen TikTok enter the social media sphere. Even with multiple platforms, one thing stays consistent through each of them: influencers and creators. There are influencers and creators on every social media platform who take part in various social media trends. Each…
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These days, content is king. Whether you are a beauty company or a nonprofit organization, pushing new and engaging content on your website and social media channels is a necessary way to get your brand in front of the right audience. Some companies spend hundreds of thousands of dollars producing…
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In the world of social media, one of the most important metrics to track to determine success is engagement. Engagement is any action that a user takes on your post, such as a like, share, comment or save. Consistent, strong engagement shows that your audience is actively thinking about and…
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As a social media agency, we spend a great deal of time curating, scheduling, and engaging with content on social media. While we love social media, it’s not always fun to spend hours upon hours a day staring at a screen. This is where social media tools and programs come…
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So many new beauty brands have hit the scene recently, from Rosie Huntington-Whiteley’s new skincare line, Rose Inc., to the Gen Z focused brand Youthforia, growth within the industry has no end in sight. If you’re planning to launch a product soon, you’re sure to need effective beauty public relations…
