• Meet the Team: Leslee

    Introducing one of our Fall interns, Leslee! Hometown: Torrance, CA 3 words to describe you: Friendly, loyal, adventurous Coffee style: Not a coffee person but I love the passion tea lemonade from Starbucks Most-used Emoji: Face with tears of joy 😂 If you could only eat one thing… what would it be? Avocado…

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  • Apps To Create The Perfect Instagram Aesthetic

    Creating a cohesive and consistent Instagram aesthetic can sometimes be stressful. Adjusting, cropping, finding the right filter and making each photo match the rest of your images all takes time. Luckily, there are tons of apps to help make the process easier. First of all, you have to determine what…

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  • Apple Keynote 2018 Recap

    At 10am PST on September 12, Apple hosted their annual keynote address at the Steve Jobs Theater in Apple Park, Cupertino. This is one of Apple’s most anticipated events of the year, carefully executed by their Public Relations and Marketing teams. During the keynote, Apple announced 3 new iPhones as…

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  • Should CEOs Be Using Social Media?

    It’s clear that social media has become an invaluable asset in our modern day world. However, social media can be detrimental to company and brand images for the same reasons that they have become so widely used. Specifically, the ease of information distribution, low barriers to entry and speed of…

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  • Instagram’s Question Feature: How this Can Help Brands

    Instagram is back with another game changing update, question stickers! This addition is an informal and fun way for users to interact with one another, with Instagram stating the new feature is “a way to start conversations during moments when you don’t necessarily have a photo or video to share.”…

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  • The Biggest Publicity Stunt of 2018: IHOB

    Breakfast lovers everywhere were shocked to learn that the International House of Pancakes would become the International House of Burgers. The fast food chain revealed a change would be made on June 4 by tweeting, “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOB. Find…

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  • Finding the Right Type of Blog For You

    Today’s blogger world is a vast online space filled with accounts from lifestyle bloggers, to small business owners, to dog moms, to foodies. From a boutique PR firm perspective, it is extremely important to decide what your account’s focus should be. With that being said, it is important to narrow…

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  • Tips for Future and New PR Professionals

    The world of public relations is exciting, fast-paced and always evolving. While the PR industry can be all those things, it can also be a little intimidating to future and new PR professionals. As many transition from their academic career to a professional one, it can be hard to navigate…

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  • The Latest Instagram Release – IGTV

    Move over Youtube, Instagram has just released a new update that allows users to post videos that are up to an hour long. Upon opening the application and clicking on the TV icon in the upper right corner, Instagram TV will instantly open and begin playing videos vertically on your…

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  • 6 Ways to Utilize Instagram Polls

    One of Instagram’s newest features, Instagram Poll, gives users the chance to ask their followers questions through a sticker on their Instagram story. It’s important to note that responses to the poll feature are NOT anonymous which adds an element of user engagement that was not available before. Here are…

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