If you’ve ever wondered if you should be posting several times a day or sticking to one strong post, well the answer is a simple one: less is more. Whether you are using your social media as a personal account or for your social media agency and digital marketing purposes,…

In a world of corporate scandal and points of societal tension, corporate social responsibility (CSR) has only grown in necessity. Even though it may seem overwhelming for smaller businesses to get started, CSR is not just for corporate giants! While it’s up to the brand to determine their mission, a…

Potentially the best glow-up of all time, cannabis has gone from the weed-smoking, stoner days to boujee luxurious beauty products.  One of the hottest trends right now is CBD oil. It’s being added to drinks, taken on it’s own to help anxiety and workout recovery and now the newest addition…

Instagram is, and has been, one of the biggest social media platforms for both personal users and brands. IG is changing constantly, and as soon as you get comfortable, it seems that there’s been another change to the algorithm or another feature added. However, there are definitely some strategies to…

In the public relations world, preparing clients for media interviews is a vital part of the job. Media interviews can be in front of a camera or simply over the phone but they can make or break your client’s exposure. If not planned properly, it could end in a public…

Headed out to Aruba for vacation? Have a business trip to Vegas coming up? Or back home to Boston for the holidays? From CBD beauty to waxing tips, wherever you are going, use these tips to stay beautified!   Baby Powder, Baby Powder, Baby Powder This is essential when flying…

Influencers may have made their platform a full-time job, but those with offline careers are not off the hook when it comes to advancing their career through social media! LinkedIn is a tailor-made platform for professionals and is the perfect place to get your resume noticed by recruiters. Here are…

Recently, the trend of “buying followers” has been a topic of controversial conversation. From brands to influencers, many people think that buying followers is the best way to grow your following quickly and increase engagement and legitimize your account. While it will certainly be an easy way to increase your…

You know how you can tell when you receive a mass snapchat that someone obviously just sent to their entire friends list, and you never respond? The same applies to media pitches. If you don’t take the time to personalize your pitches to media reporters or outlets, they aren’t going…