• social media

    Social Media 101: Quality vs. Quantity

    If you’ve ever wondered if you should be posting several times a day or sticking to one strong post, well the answer is a simple one: less is more. Whether you are using your social media as a personal account or for your social media agency and digital marketing purposes,…

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  • public relations agency

    Corporate Social Responsibility: Why It’s Important for Growing Businesses and How to Do It Authentically

    In a world of corporate scandal and points of societal tension, corporate social responsibility (CSR) has only grown in necessity. Even though it may seem overwhelming for smaller businesses to get started, CSR is not just for corporate giants! While it’s up to the brand to determine their mission, a…

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  • public relations agency

    Meet Our Fall 2019 Interns!

    No coffee running over here — our interns play a huge part at our public relations agency, working on pitches, media lists, social media planning, and everything in between. Meet our interns for the fall 2019 semester below!   Emily Ohara Hometown: Corona, California School/ Graduation Year: Azusa Pacific University,…

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  • CBD Beauty

    Why is CBD Beauty So Popular?

    Potentially the best glow-up of all time, cannabis has gone from the weed-smoking, stoner days to boujee luxurious beauty products.  One of the hottest trends right now is CBD oil. It’s being added to drinks, taken on it’s own to help anxiety and workout recovery and now the newest addition…

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  • social media

    Social Media 101: Best Practices for Instagram

    Instagram is, and has been, one of the biggest social media platforms for both personal users and brands. IG is changing constantly, and as soon as you get comfortable, it seems that there’s been another change to the algorithm or another feature added. However, there are definitely some strategies to…

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  • public relations

    How to Prepare Your Clients for a Media Interview

    In the public relations world, preparing clients for media interviews is a vital part of the job. Media interviews can be in front of a camera or simply over the phone but they can make or break your client’s exposure. If not planned properly, it could end in a public…

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  • CBD Beauty

    Beauty Tips for Upcoming Holiday Travel

    Headed out to Aruba for vacation? Have a business trip to Vegas coming up? Or back home to Boston for the holidays? From CBD beauty to waxing tips, wherever you are going, use these tips to stay beautified!   Baby Powder, Baby Powder, Baby Powder This is essential when flying…

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  • social media

    Social Media 101: Best Practices for LinkedIn

    Influencers may have made their platform a full-time job, but those with offline careers are not off the hook when it comes to advancing their career through social media! LinkedIn is a tailor-made platform for professionals and is the perfect place to get your resume noticed by recruiters. Here are…

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  • social media agency

    Buying Followers: Pros and Cons of this Common Social Media Practice

    Recently, the trend of “buying followers” has been a topic of controversial conversation. From brands to influencers, many people think that buying followers is the best way to grow your following quickly and increase engagement and legitimize your account. While it will certainly be an easy way to increase your…

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  • public relations agency

    Pitching 101 – Importance of Personalized Pitches

    You know how you can tell when you receive a mass snapchat that someone obviously just sent to their entire friends list, and you never respond? The same applies to media pitches. If you don’t take the time to personalize your pitches to media reporters or outlets, they aren’t going…

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