• public relations

    The Evolution of Public Relations

    The world of public relations has surely transformed since its beginnings in the 1920s. An industry born out of the 1920’s has transformed into an entirely new industry of storytelling and brand awareness. Public relations has strayed more and more away from the traditional, broadcasting approach of mass marketing; it…

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  • public relations firm

    Earned vs. Paid Media: What’s the Difference and When Should you Use Them?

    Persuading customers to support your brand can take a lot of time, energy, and resources. When it comes to promoting your brand, there are many tactics to use to get the coverage you need. Through marketing, public relations, or a combination of the two, you can build a buzz about…

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  • Reputation Management 101

    Our business world is competitive. But one thing that can help your brand stand out amongst the rest is an exceptional reputation. Consumers do their research — they compare brands and products, largely by reading reviews and gaging social media activity. Thus, it is important for companies to earn a…

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  • How Important is a Brand Mascot?

    From Mickey Mouse and Mr. Clean to Ronald McDonald and the talking M&Ms, brands are able to make themselves memorable through mascots. You can’t say you don’t know what brands are being represented when you see Mr. Clean on a commercial or Ronald McDonald on a billboard. Brand mascots are…

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  • public relations

    5 Ways A Public Relations Firm Can Help Your Business

    Most of us know that public relations is necessary for business success. However, many business owners and entrepreneurs struggle to understand exactly why. Public relations is the way in which a company interacts and builds relationships with its publics. Without effective PR, a businesses’ marketing, customer service, and other efforts…

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  • social media agency

    How to Effectively Use Instagram Highlights

    Today, it’s no secret that being Instagram savvy is crucial to your brand’s success. Your team needs to stay on top of the latest social media tactics that can accelerate sales and grow your audience. Instagram highlights have become one of the leading social media tactics used in digital marketing…

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  • beauty public relations

    FAQ’s: Working in Beauty Public Relations

    Today, there are millions of beauty-based brands flooding the market. Beauty public relations firms are met with the challenge of how to make their clients stand out above the rest. The beauty industry is fast-paced, so keeping the attention of the public is one of the biggest difficulties. However, as…

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  • social media agency

    Instagram Reels: What Are They And How Should You Use Them?

    Watch out, TikTok. From our favorite celebs to top influencer accounts, we’ve been seeing Instagram Reels everywhere since they launched in August. As a social media agency, we’re always on the lookout for new creation tools, and this one has certainly caught our eye. At the same, we understand that…

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  • public relations firm

    How Public Relations Has Changed in 2020

    The turn of the decade has brought on more challenges than any of us could have imagined. The Coronavirus pandemic affected all of our lives, in tragic and devastating ways. As our world has shifted into an entirely new headspace, we have all been forced to reconsider how we manage…

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  • Aspiring Women Who Inspire: Ashlyn Rowland

    In this month’s Aspiring Women Who Inspire, we meet young entrepreneur Ashlyn Rowland. It’s evident she throws her heart, soul, and pretty much all of her time into her beautiful candle brand, Bare Candle Company. Please welcome Ashlyn to the blog!   Introduce yourself. I am Ashlyn Rowland. An almost 20-year-old…

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