Have you ever been in a public relations crisis so big you don’t know how to manage it? Then afterwards, you sit and think, ‘how could I have prevented this from blowing up in the first place?’ First, let’s define what exactly a public relations crisis is. According to Talkwalker,…

Whether your business is new or established, a social media presence is key. When it comes to choosing a social media platform to promote your business, there is no shortage of selection. You may be familiar with various platforms but struggle to choose the right one for your marketing goal,…

With the rise of social media, influencer marketing has become a major Public Relations effort. Thousands of brands from all industries work with so-called “influencers,” but the logistics of working with an influencer can be confusing. We at BLND, a boutique lifestyle Public Relations and social media agency, are here…

We’re so excited to introduce this month’s Aspiring Woman Who Inspire, Lauren Scruggs Kennedy.  A wellness warrior, New York Times best-selling author, lifestyle blogger, founder, and philanthropist (seriously though, when does she have time to sleep?!), she’s truly inspiring and one to watch when it comes to…well pretty much everything.…

You have creatively written the perfect pitch, drafted a tailored media list for your public relations agency, and are ready to send out your pitch. After you hit send, you anxiously await for a flood of emails back. And continue to wait. And wait. Days later, you decide to send…

Everyone in PR knows that the best part of the Super Bowl is the commercials. 2020 showed us so many great commercials – some sad, some hilarious, and some genius. While Twitter determined that Pepsi was the MVP this year, our PR agency has our own rankings for the commercials.…

Working in public relations can oftentimes bring up ethical dilemmas and moral ambiguities. At BLND, we are doing a series of blogs analyzing the ethics of the public relations industry in hopes to arm professionals and agencies with better knowledge about how to deal with ethical dilemmas that may come…

Let’s face it, if you’ve sent a pitch to a journalist and haven’t gotten a response back, then chances are your pitch was either ignored or forgotten. Grammar issues, pitch length and choice of topic could be some of the reasons why your public relations pitch didn’t make the cut.…

Make way for a new kind of leader: thought leaders. You might be asking yourself what this new concept is. Well, lucky for you, here at our public relations agency, we have the answer you seek.    A ‘thought leader’ is a person who is an informed individual and a…