Ah, Google. Practically all of the world’s information can be found with a magical Google search. But as a business owner, you may be wondering: why isn’t your business coming up on the first page?   The answer? SEO.  Search engine optimization, or SEO, is the way that you can…

As an industry, public relations is ever-changing. Between technological advancements and cultural shifts, public relations professionals have to stay up-to-date on the latest trends and methods to get their clients the press they need. Here, we compare how several areas of public relations have changed over the years. Press Releases…

Building a quality client base is key to growing a successful public relations agency. However, it’s not always easy to build a budding relationship with all of your clients— especially those with high demands and super specific standards! Here are a few ways for you to form healthy client-agency relationships…

This month’s segment of Aspiring Women Who Inspire features a female business owner balancing it all – an eponymous and quintessentially Californian jewelry line, motherhood, marriage, and local and global philanthropic endeavors.  In just 15 years, her company has amassed over 100 employees, with placement in over 1,000 department and…

Press coverage on a national level from is cause for celebration, and is wildly valuable. Whether you’re a local brand that serves a specific community, or a brand that’s popular from Los Angeles to New York, here are a few reasons why securing national media coverage should be a top…

It seems like candy hits the stores earlier every year and companies rush to roll out their fang-tastic and spooktacular public relations and marketing campaigns to grab your attention and give you pumpkin to talk about. We’ve put together some of our all-time favorite Halloween public relations campaigns, so pick…

Lifestyle public relations is not all black and white. Although black and white are perfect neutral colors for some instagram feeds, there is more than just posting aesthetic colors when having your own firm! There are many different things that go into it and we are here to give you…

In our second installment of Aspiring Women Who Inspire, we are excited and honored to feature Britt Theodora, a celebrity fashion stylist based in New York City. Born and raised in Southern California, Britt got her start assisting celebrity stylist Micaela Erlanger in 2015 dressing Oscar winning and nominated actors.…

Influencer marketing is a critical aspect in your journey through getting the exposure your brand needs. You can’t scroll through Instagram today without seeing someone promoting a brand or product, and chances are, that person is an influencer. Utilizing influencers to elevate your brand is now a PR standard. In…

Writing press releases can be difficult and time consuming, but they are still a very effective tool in the public relations agency world. If written correctly, press releases can create lots of traction and buzz about your client, which is always the goal.  From executives to interns, sometimes we can…