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Working in PR is working in an industry centered around communication. Reaching out to potential clients or media is an integral part of the job and unless you invest time adopting the right approach you could be left with an empty inbox. Applying the right email etiquette is so important,…
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Every Monday we bring you a feature on a talented blogger who inspires us. This week we are excited to share Ashley, the voice of the popular fashion and lifestyle blog The Style Editrix! Leaving her corporate job and starting a blog of her own, Ashley is truly inspires us…
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In today’s society more people are likely to engage with others via the internet than to stop on the street and talk to a random guy holding a clipboard! Nonprofits have to engage with the public through social media to stand any chance of reaching a wider and younger audience.…
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Every Monday we bring you a blogger feature on a talented individual who inspires us. This week we are excited to be featuring Ashley Kane of Brunch on Chestnut. Her San Francisco based lifestyle blog caught our eye with her attention to the everyday details that make life beautiful. With…
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Working in public relations is a round-the-clock career, so it’s hard to keep a work life balance. We’re guilty of bringing work home, checking e-mails after hours and even thinking of what to do next. Some days it seems impossible to have a personal life with the amount of work…
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On average, journalists will spend less than one minute reading an opened press release. A press release can be the golden ticket to an endless amount of coverage for a company or brand, if done right. But what does it take to be considered newsworthy? We’ve put together a list…
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Social media is fantastic for a business or personality, you can communicate with customers (and potential customers), interact with other companies and advertise for free! The only down side is that nowadays nobody has any spare time to commit to activities outside of the day to day running of a…
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Today we’re sharing why your company needs a press kit. Just as every company needs a name and a brand, a press kit is right up there with them, especially if you are part of a start-up or small business. A press kit is basically a compact, un-biased, broad overview of your…
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Have you heard of a Twitter party? Well do you want to be a part of the coolest parties where products are launched, prizes are given away and celebrities actually talk to you? Of course you do! What if at these parties you could also wear sweatpants, drink a cup of tea,…
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Take you Valentine’s Day to the next level this year! Each year, loved ones exchange an estimated 180 million cards. But what if there was an easier, more accessible way to express love for sweetheart? There’s an app for that! With the increase of smartphones and mobile app development, there…
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