• Network on Twitter

    How to Network on Twitter

    Twitter is a great tool for networking with other professionals in your industry as well as potential clients. These three tips will help you turn your networking game up a notch. 1. Brainstorm who you want to be connected with By creating a Twitter list of accounts of people and…

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  • Marketing Apps

    Staying Organized on the Go

    In our profession we are constantly on the go. Whether we’re meeting a client out of the office or trying to cross five different things off our to-do list, these marketing apps help make it easier to stay organized and be successful even when you’re not in the office. 1. Buffer…

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  • event management

    Why Hosting an Event Is An Important Business Move

    The heart of California is filled with movie stars, dinner parties, award shows, and other mega annual (or even semi-annual) events. From a business standpoint, event management for these serve a purpose. They allow ‘big names’ to network, partner with other businesses and even spread brand awareness. Most of the…

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  • Featured Blogger: Amy Cosper of Entrepreneur Magazine

       Every Monday we bring you a feature on a talented blogger who inspires us. This week we are honored that the Editor of Entrepreneur Magazine, Amy Cosper agreed to let us feature her. Named as one of Twitter’s top 25 smartest women, and an all around renaissance woman when it comes to start-ups…

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  • 5 Tips to Make your Brand Mobile Friendly

    In today’s time everyone seems to have their phones glued to their hands. With the percentage of cell phone users at an all-time high, it is pertinent for brands to be mobile friendly to remain relevant and competitive. Below are five ways to make sure your brand is mobile. Optimize Your Mobile…

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  • How Scientific Theory Can Help You Get Responses

    No matter what business you are in, writing and receiving emails are a large part of running your business. In many frustrating instances your emails can go unanswered. Based on psychology principles and examples from Yesware’s sales team, here are seven tips you can use to get more email responses.   Keep…

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  • Tips for Pitching

    Pitching to the media is an art within the public relations world. It takes practice, and is something you can get better at day by day. You already know what you, your product, or your client has to offer, and it’s time to share that with others too. Here are…

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  • Stripes & Sequins

    Featured Blogger: Grace of Stripes & Sequins

      Every Monday we bring you a feature on a talented blogger who inspires us. This week are featuring Grace Atwood, the founder of the wildly successful lifestyle blog ‘Stripes and Sequins’. She covers everything from beauty to DIY – and by day is a successful business woman in Social Media and…

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  • Ello, are You There?

    Ello, a newly popular social media platform is said to be the next best thing, but is it really? It was originally created by a group of seven well-known artists and programmers as a private social network, but they were so overwhelmed with users, they decided to make a public…

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  • Pinterest Advertising

    Pinterest to Offer Targeted Advertising

    Pinterest recently updated its private policy to reshape its advertising plan. In this new plan advertisers will soon be able to directly target Pinterest users who are already customers. Pinterest advertising can target customers in their database, such as customers on an email list. Advertisers will then be able to…

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