• boutique PR agency

    The Best Way To Measure ROI in Public Relations

    Whenever we talk about ROI, it can feel like we’re just throwing out buzzwords. Generally speaking, ROI is referring to the profitability of a certain business venture, whether it be a marketing campaign, public relations effort, or social media ad spree. However, in public relations, measuring your ROI (or return…

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  • brand awareness

    5 Ways to Increase Brand Awareness (On A Budget)

    If you’re a business owner, you know that brand awareness is key to success. You want to be a recognizable, rememberable brand that people love, up there with Nike, Coke, and Supreme. However, you also probably know it can be a challenge to grow your brand awareness on a budget.…

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  • social media for business

    How to Utilize TikTok for Your Business

    With around 800 million active users worldwide, TikTok is the newest social media site to gain viral traction. A new social media site means that businesses want to find a way to use the site to grow their brand’s capital. TikTok is a simple application with two main sides to…

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  • Courtney Carver

    Aspiring Women Who Inspire: Courtney Carver

    In this week’s Aspiring Women Who Inspire feature, we’re honored to introduce Courtney Carver, founder of Be More with Less and challenge Project 333 who encourages people to live with less and let go of what’s weighing you down. Author, innovator, and entrepreneur, please welcome Courtney to BLND PR!  …

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  • Why Your Business Needs Public Relations

    Almost everyone is familiar with the term public relations (PR), but very few people actually understand what it means. Used properly, PR has the power to transform your brand and help it overcome any long-lasting challenges–making it essential for any business. However, before working with a public relations agency, it’s…

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  • Meet the Media: Megan Hernbroth

    On this week’s rendition of Meet the Media, we are thrilled to highlight Megan Hernbroth. As a former communications professional, Megan knows a thing or two about the startup industry. Today, she is the Senior Startups and VC Reporter for Business Insider and known for her intelligent and thorough reporting. Please welcome…

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  • beauty public relations

    Summer Beauty Trends Your Brand Can’t Miss

    Summer is the time of year to have fun with your makeup–whether it be with bold colors, radiant foundations or metallic shadows, we’re here for it. While many of us may not be attending extravagant events or gatherings right now, there’s no reason why you shouldn’t be able to have…

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  • social media strategy

    How to Incorporate IGTV for Your Brand

    Just when you thought your brand had solidified its social media strategy, Instagram launches yet another feature to drive real business results. IGTV enables you to take your Instagram presence up a notch by delivering long form video series to your audience (without that one minute time limit of regular…

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  • 3 Benefits of Hiring a Boutique Public Relations Agency

    When it comes to choosing the right PR agency for your business, it’s easy to get sucked into the hype surrounding larger firms. However, bigger isn’t always better! If you are looking to find a firm that can achieve your business’s marketing goals while still maintaining your budget, a smaller…

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  • Orlee Weisberg

    Aspiring Women Who Inspire: Orlee Weisberg

    In this week’s Aspiring Women Who Inspire, we meet Orlee Weisberg, founder and creative behind Denim By Orlee. Orlee is an LA native with an undeniable eye for effortless, vintage style, the perfect cutoffs, and the chicest vintage tees you can find. Read on for how she turned her love…

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