• Heather Cade

    Aspiring Women Who Inspire: Heather Cade

    In this week’s Aspiring Women Who Inspire, we meet Heather Cade, the curator and owner of District Loom, a Washington, D.C.-based vintage and antique rug source. Working together with her husband, Heather sources rugs from all over the world, selling them in local boutiques and via their online store. Just…

    Read More
  • influencer marketing

    Do Influencer Partnerships Need Contracts?

    Influencer marketing is a form of social media collaboration that is very popular today. This approach to marketing focuses on posts from popular social media personalities that maintain a strong following. Today, some influencers have excellent careers through the strategic partnerships they choose. There are many ways these partnerships form,…

    Read More
  • top PR firms in los angeles

    Top PR firms in Los Angeles

    When it comes to finding the top PR firms in Los Angeles, there are hundreds of options to choose from. However, narrowing down the top PR firms in Los Angeles and differentiating their services can be both time-consuming and overwhelming. To help make this process a little easier, we’ve put…

    Read More
  • boutique public relations agency

    How to Establish (or Re-Establish) Your Brand Values

    With all that has been going on in our community, the need for businesses to clearly establish their values to the public has become more important than ever. Your brand values are the beliefs that you as a company stand for, fight for, and practice. Typically, they are one of…

    Read More
  • Using Social Media as a Customer Service Tool

    Customer service is the helpful communication between a customer and a company that keeps the customer engaged and loyal. Before the age of social media, it usually meant long phone calls or in-person meetings. Today, however, social media is a powerful tool in the customer service industry. Social media has…

    Read More
  • The Return of PR Events: How to Prepare for 2021

    The world had drastically changed this last year. Companies have adapted to working from home, and many have had to cancel significant events to stop the spread of coronavirus. While a substantial online presence can sometimes make up for lack of in-person promotional events, eventually, we will rejoin the world…

    Read More
  • PR tactics

    How to Use YouTube as a PR Tactic

    Since YouTube was founded in 2005, it has changed the way that we consume content forever. It’s capabilities changed the marketing game, making it so much easier for brands to capture the attention of new audiences. Communicating through this visual and audio medium can increase the visibility and awareness of…

    Read More
  • How to Keep Your Business Thriving Online

    The novel coronavirus and recommendations by the CDC have disrupted the lives of people nationally. Non-essential businesses, including brick and mortar stores, were forced to shut their doors to limit the spread of the disease. As a result, businesses were tasked to come up with creative ways to keep up…

    Read More
  • public relations agency

    PR, Social Media, and Influencer Marketing: What’s the Difference?

    A public relations agency generally offers at least three services: PR, social media, and influencer marketing. Between the three categories, it can be hard for a business owner to discern the differences. While each tactic has its benefits, understanding what they do and the kind of ROI they can bring…

    Read More
  • boutique PR agency

    What is a Boutique PR Agency?

    As you take your business to the next level and decide to hire a PR firm, it can seem overwhelming to decide what you want. People often pick the biggest name when choosing a company and are overlooking the opportunity to hire a boutique PR agency. PR agencies range in…

    Read More