• public relations

    Marketing vs. Public Relations – What is the Difference?

    There is a popular misconception that marketing and public relations are the same field. While they share many similarities and can oftentimes get similar results, there are several differentiating factors that set them apart. Without understanding these differences, many businesses find themselves expecting public relations results from marketing plans, and…

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  • workplace

    Avoiding Conflict in the Workplace

    If you’re like about 85% of all American workers who show up to their job five days a week, there is a chance that you understand the importance of workplace friendships. We all love the thrill of attending an office happy-hour after a long week, or the ego-boost of adding…

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  • public relations

    What is the PESO Model and Why Should Public Relations Agencies Embrace It

    There are several models that public relations agencies use to organize their thoughts and execute thorough campaigns and ongoing strategies. From the RACE model (research, action planning, communication, evaluation) to the 2-way symmetric model, usually an agency sticks to one model and runs with it. In recent years, however, the…

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  • public relations

    3 Common Public Relations Mistakes and How to Fix Them

    Working at a public relations agency is no small task. Between managing clients’ desires, balancing media requests, and battling oncoming crises, a public relations professional has to be a jack-of-all-trades to get the job done.  However, even the most seasoned public relations expert can make mistakes. Here are the top…

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  • social media agency

    How to Deal With Negative Comments on Social Media

    It’s a sad reality that as social media has grown in popularity, so have the negative comments on various platforms. Whether you’re experiencing some online hate for your brand or know a company that is, negative comments are unfortunately an inevitable part of most online communities. At our social media…

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  • social media

    What is UGC and Why Does Your Brand Need It?

    We’ve all seen it: people sharing pictures of their favorite products on social media seemingly unprovoked or unpaid. But why is this happening? User generated content (or UGC) is defined as any content that is created and posted by unpaid contributors. While UGC has to be organic content, your brand…

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  • artificial intelligence

    AI and Public Relations: What You Need to Know

    With the rise in AI technology, it is now commonplace to wonder how artificial intelligence will affect some industries. Many assume that in relationship and emotion-based industries, such as public relations, AI is less effective and sometimes altogether not useful. However, consumer AI tools are becoming extremely accurate and accessible,…

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  • social media

    Social Media 101: Facebook

    These days, it is almost required that companies utilize some sort of social media in order to best promote their services & engage with a wide range of customers. While Facebook has been around for quite some time, companies are only starting to fully utilize its full array of services…

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  • public relations agency

    College Grads: How To Land a Job at a Public Relations Agency

    Graduating from college and entering “the real world” is just as exciting as it is daunting. For many, the most anxiety-producing part is the job hunt. For those who want to pursue a career at a public relations agency, you will want to get experience in the field as soon…

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  • New York PR

    Announcing BLND’s New York PR Office!

    Pack your bags because BLND has expanded to NYC! That’s right, we’ve opened a new office in the Big Apple, and we are ready to take on anything and everything that comes our way. We have been researching the New York PR market for so long, we’re ready to set up…

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