• CBD Beauty

    Beauty Tips for Upcoming Holiday Travel

    Headed out to Aruba for vacation? Have a business trip to Vegas coming up? Or back home to Boston for the holidays? From CBD beauty to waxing tips, wherever you are going, use these tips to stay beautified!   Baby Powder, Baby Powder, Baby Powder This is essential when flying…

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  • social media

    Social Media 101: Best Practices for LinkedIn

    Influencers may have made their platform a full-time job, but those with offline careers are not off the hook when it comes to advancing their career through social media! LinkedIn is a tailor-made platform for professionals and is the perfect place to get your resume noticed by recruiters. Here are…

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  • social media agency

    Buying Followers: Pros and Cons of this Common Social Media Practice

    Recently, the trend of “buying followers” has been a topic of controversial conversation. From brands to influencers, many people think that buying followers is the best way to grow your following quickly and increase engagement and legitimize your account. While it will certainly be an easy way to increase your…

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  • public relations agency

    Pitching 101 – Importance of Personalized Pitches

    You know how you can tell when you receive a mass snapchat that someone obviously just sent to their entire friends list, and you never respond? The same applies to media pitches. If you don’t take the time to personalize your pitches to media reporters or outlets, they aren’t going…

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  • public relations

    Marketing vs. Public Relations – What is the Difference?

    There is a popular misconception that marketing and public relations are the same field. While they share many similarities and can oftentimes get similar results, there are several differentiating factors that set them apart. Without understanding these differences, many businesses find themselves expecting public relations results from marketing plans, and…

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  • workplace

    Avoiding Conflict in the Workplace

    If you’re like about 85% of all American workers who show up to their job five days a week, there is a chance that you understand the importance of workplace friendships. We all love the thrill of attending an office happy-hour after a long week, or the ego-boost of adding…

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  • public relations

    What is the PESO Model and Why Should Public Relations Agencies Embrace It

    There are several models that public relations agencies use to organize their thoughts and execute thorough campaigns and ongoing strategies. From the RACE model (research, action planning, communication, evaluation) to the 2-way symmetric model, usually an agency sticks to one model and runs with it. In recent years, however, the…

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  • public relations

    3 Common Public Relations Mistakes and How to Fix Them

    Working at a public relations agency is no small task. Between managing clients’ desires, balancing media requests, and battling oncoming crises, a public relations professional has to be a jack-of-all-trades to get the job done.  However, even the most seasoned public relations expert can make mistakes. Here are the top…

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  • social media agency

    How to Deal With Negative Comments on Social Media

    It’s a sad reality that as social media has grown in popularity, so have the negative comments on various platforms. Whether you’re experiencing some online hate for your brand or know a company that is, negative comments are unfortunately an inevitable part of most online communities. At our social media…

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  • social media

    What is UGC and Why Does Your Brand Need It?

    We’ve all seen it: people sharing pictures of their favorite products on social media seemingly unprovoked or unpaid. But why is this happening? User generated content (or UGC) is defined as any content that is created and posted by unpaid contributors. While UGC has to be organic content, your brand…

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