• Breaking Down Body Language

    Mae West famously once said, “I speak two languages: Body and English.” What she was talking about, that our body language says just as much as what we are actually saying, has been proven true by endless studies. Our nonverbals do play a big part in how we are perceived…

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  • Featured Blogger: Elaine of Fashionlaine

    Every Monday we bring you a feature on a talented blogger who inspires us. This week we are excited to feature Elaine from Fashionlaine, a young and talented lifestyle blogger. Having worked in PR, marketing, Events and even TV production, she eventually left to pursue her passion and share her viewpoint with the…

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  • Snapchat for Business

    How To Utilize Snapchat For Business Growth

    Marketers are constantly trying to finds new avenues to remain relevant and reach its consumers. In recent years Snapchat Business has joined the ranks of other well-known platforms, to become one of the popular apps among teens and young adults. Snapchat is a mobile app for sending “disappearing” picture or…

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  • Network on Twitter

    How to Network on Twitter

    Twitter is a great tool for networking with other professionals in your industry as well as potential clients. These three tips will help you turn your networking game up a notch. 1. Brainstorm who you want to be connected with By creating a Twitter list of accounts of people and…

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  • Marketing Apps

    Staying Organized on the Go

    In our profession we are constantly on the go. Whether we’re meeting a client out of the office or trying to cross five different things off our to-do list, these marketing apps help make it easier to stay organized and be successful even when you’re not in the office. 1. Buffer…

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  • event management

    Why Hosting an Event Is An Important Business Move

    The heart of California is filled with movie stars, dinner parties, award shows, and other mega annual (or even semi-annual) events. From a business standpoint, event management for these serve a purpose. They allow ‘big names’ to network, partner with other businesses and even spread brand awareness. Most of the…

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  • Featured Blogger: Amy Cosper of Entrepreneur Magazine

       Every Monday we bring you a feature on a talented blogger who inspires us. This week we are honored that the Editor of Entrepreneur Magazine, Amy Cosper agreed to let us feature her. Named as one of Twitter’s top 25 smartest women, and an all around renaissance woman when it comes to start-ups…

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  • 5 Tips to Make your Brand Mobile Friendly

    In today’s time everyone seems to have their phones glued to their hands. With the percentage of cell phone users at an all-time high, it is pertinent for brands to be mobile friendly to remain relevant and competitive. Below are five ways to make sure your brand is mobile. Optimize Your Mobile…

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  • How Scientific Theory Can Help You Get Responses

    No matter what business you are in, writing and receiving emails are a large part of running your business. In many frustrating instances your emails can go unanswered. Based on psychology principles and examples from Yesware’s sales team, here are seven tips you can use to get more email responses.   Keep…

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  • Tips for Pitching

    Pitching to the media is an art within the public relations world. It takes practice, and is something you can get better at day by day. You already know what you, your product, or your client has to offer, and it’s time to share that with others too. Here are…

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