How To Improve Your Ghostwriting Strategy As A Boutique PR Firm

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In the media landscape, there are many different mediums to use to get your story out there. Whether it be an earned article or podcast, owned blog post, or TV show, the possibilities seem endless. One lucrative way to establish yourself or your client as a thought leader is through guest articles. However, many of […]

The Top 5 Influencer Mistakes To Avoid

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With today’s social media rules constantly evolving, it is important to keep an eye out for different flaws or mistakes that could send your brand into an unavoidable mess. When it comes to influencer marketing, however, it is still a relatively new practice in the world of marketing. With all of the options and considerations, […]

Here’s What Your Small Business Needs When It Comes To PR

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Public relations can be a great asset to your small business. It can help your business boost online engagement and social media presence. As a boutique public relations agency, we have put together a list of five things your small business needs when it comes to public relations.   Clear Branding Your branding is how […]

Influencer Marketing on TikTok: What You Need To Know

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Since TikTok’s initial release in late 2018, more and more people have grown fond of the social media platform. In fact, the COVID-19 pandemic actually contributed to the application’s fame and success. With everyone stuck at home with nothing to do, TikTok surged in popularity and user numbers grew. Many ordinary people gained fans overnight, […]

Will Virtual Events Stick Around? Here’s What Experts Are Saying

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In the midst of the COVID-19 pandemic, the world moved completely online. From seminars to concerts, nearly every event and gathering adapted to a virtual platform like Zoom, Skype, or Microsoft Teams. Virtual events fell amongst the top public relations trends, changing the way we interacted with our audiences. However, many people are wondering if […]

How To Make Your Brand ‘Newsworthy’ – Even When There’s Nothing New

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In the public relations world, a pitch needs to be newsworthy to be picked up by the press. A product launch, change in leadership, award or event are some great newsworthy story angles to capitalize on. However, the reality is that sometimes there is just nothing new or exciting happening with your brand. When this […]

Video or Photography: Which Content Is Better For You?

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Having eye-catching visual content is a great way to bring engagement to all social media platforms. A video or picture that draws the attention of a social media user as they scroll through their feeds is very important. Recently, there has been a takeoff of video marketing on social media. The biggest question is, what […]

‘Influencer’ vs. ‘Creator’: What’s the Difference?

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Social media is constantly evolving. Most recently, we have seen TikTok enter the social media sphere. Even with multiple platforms, one thing stays consistent through each of them: influencers and creators. There are influencers and creators on every social media platform who take part in various social media trends. Each platform provides an opportunity for […]

Curated to Candid – The Rise of Authentic Content on Social Media

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These days, content is king. Whether you are a beauty company or a nonprofit organization, pushing new and engaging content on your website and social media channels is a necessary way to get your brand in front of the right audience. Some companies spend hundreds of thousands of dollars producing high-quality content like photography, videos […]

5 Ways To Increase Social Media Engagement

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In the world of social media, one of the most important metrics to track to determine success is engagement. Engagement is any action that a user takes on your post, such as a like, share, comment or save. Consistent, strong engagement shows that your audience is actively thinking about and interacting with your brand, meaning […]