-
Pinterest recently updated its private policy to reshape its advertising plan. In this new plan advertisers will soon be able to directly target Pinterest users who are already customers. Pinterest advertising can target customers in their database, such as customers on an email list. Advertisers will then be able to…
-
Public relations can sometimes be overlooked as a part of a small boutique’s marketing strategy. However, through the right PR plan and activities any boutique can increase its brand awareness and sales. Here are PR for Boutiques tips: Create social media profiles – Twitter, Instagram, Pinterest, Facebook, etc. are extremely…
-
Fremont College was privileged to feature entertainment industry guru, Ken Kragen, who produced the legendary album We are the World, 30 years ago.The historic and groundbreaking We Are the World album was recorded to raise funds for famine relief in Ethiopia, selling over 3 million copies and raising over $64 million dollars for…
-
Although you may not be a fan of Social Media, it’s important to invest in at least ONE social media outlet…Twitter. Twitter and business are meant to go together – get tweeting! Twitter has become so important in creating partnerships, networking, and ultimately building businesses. Plus, Twitter is the fastest…
-
There is a new Twitter update! A few weeks ago Twitter introduced its Buy Now button to some music artist, nonprofits and only two brands: Burberry and Home Depot. The currently exclusive Buy Now button allows users to directly make purchases through Twitter. Here is a short video explaining the process. Other social…
-
Social Media Week LA is conference offering a series of conversations and activities on emerging trends in mobile and social media. The conference is held twice a year in over 24 cities around the world. Social Media Week LA 2014 starts this week with its headquarters in Santa Monica. With…
-
Every Monday we bring you a blogger feature on a talented individual who inspires us. This week are featuring the established Kirbie Johnson, the founder of her own blog ‘Kirbie Goes to Hollywood’, and contributor to PopSugar Beauty, Huffington Post, Styleist, US Weekly, Yahoo! and more. She’s an expert in…
-
Social Media has become an integral component of modern day Public Relations. Story telling is an important skill to social media that requires a combination of excellent writing skills, visual communication skills, and branding. It is our job to create and share relevant and engaging content. We are experienced at…
-
In a world where social media is becoming a necessary part of a business strategy, the importance of traditional public relations can get lost in the crowd. However, media placement, image management and community involvement can create a positive media buzz for both you and your business. Public relations is…
-
Creating and maintaining the right branding for your product or service is crucial for every business. Branding refers to the personality, tone, voice and style of your company. Your brand is how you communicate with consumers and how they remember you, distinguish you from the crowd. It is also a way for…
