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Influencer marketing, while popular, is not as easy as it seems. It’s not just a matter of selecting influencers with high follower count and good photos. In order to reach your goals, you need to strategically select influencers that are a good fit for your brand. There are so many…
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2020 has been a year like no other. As we are living through history, practically everything you can imagine has changed, including media relations. COVID-19 has changed the way we run our public relations agency, the pitches we send out, the content we create, and the topics we choose to…
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Most business owners know that one of the best ways to grow your brand is through the press. Earned media is any story that is told about your brand that is not paid for or sponsored. These media placements are a huge part of public relations, as they are one…
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Of course everyone wants to make their brand unique and stand out from the crowd, but with so much competition, it requires effort. As a public relations firm, we work to create a platform and heighten brand awareness for our clients. It is our goal to get their name out…
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Zoom meetings and conference calls may be our new normal, but it doesn’t have to mean that influencer and brand events are cancelled. Virtual influencer events have been popping up in 2020, and brands are getting creative and innovative to ensure that they are still successful and fun. In 2021,…
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Many businesses have realized the potential for brand awareness using Instagram. However, mastering the tools of the platform will take your brand to the next level. Posts and stories are great, but Instagram Live is a feature that few brands have fully taken advantage of. Through an engaging IG Live…
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There’s no question that social media has become a crucial marketing tool for businesses to reach their potential audiences and increase their sales. But in today’s world, there are many platforms that your business can use to effectively market your brand – you just need to know what you are…
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The world of public relations has surely transformed since its beginnings in the 1920s. An industry born out of the 1920’s has transformed into an entirely new industry of storytelling and brand awareness. Public relations has strayed more and more away from the traditional, broadcasting approach of mass marketing; it…
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Persuading customers to support your brand can take a lot of time, energy, and resources. When it comes to promoting your brand, there are many tactics to use to get the coverage you need. Through marketing, public relations, or a combination of the two, you can build a buzz about…
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Our business world is competitive. But one thing that can help your brand stand out amongst the rest is an exceptional reputation. Consumers do their research — they compare brands and products, largely by reading reviews and gaging social media activity. Thus, it is important for companies to earn a…
