Our 5 Favorite Social Media Agency Tools
As a social media agency, we spend a great deal of time curating, scheduling, and engaging with content on social media. While we love social media, it’s not always fun to spend hours upon hours a day staring at a screen. This is where social media tools and programs come in; they help make our […]
Launching A New Beauty Product: Public Relations Ideas & Inspiration
So many new beauty brands have hit the scene recently, from Rosie Huntington-Whiteley’s new skincare line, Rose Inc., to the Gen Z focused brand Youthforia, growth within the industry has no end in sight. If you’re planning to launch a product soon, you’re sure to need effective beauty public relations tactics to get your name […]
Public Relations Tips: How To Craft the Perfect Media Pitch
Media pitching is an essential task of public relations work, but its not as easy as it seems. Hundreds of emails can easily fill up inboxes of media contacts. For this reason, it is crucial to draw the attention of editors and their audiences. We have listed some public relations tips on how to craft […]
How To Attract Your Ideal Client – Tips From a Public Relations Agency
Signing on new clients is an exciting time because it means diving into new ventures and expanding your business. However, there are many factors to consider when searching for ideal clients. The client should be a good fit for your public relations agency as they will play a big part in increasing the growth and […]
5 Reasons Why You’re Losing Followers on Instagram
Being in the social media world can be a tricky place to navigate. When it comes to Instagram, it can be difficult to understand how to increase follower count steadily – or even just maintain your current ones. With algorithms constantly changing, it can be tough to know what is happening with your follower count. […]
Crisis Communication 101: Preparing For A Crisis
Crisis communication is how a company uses various tools to communicate their side of the story during an emergency that could damage their reputation. It is a strong aspect of public relations and is critical in preserving a brand’s image. This past year has been an important time in realizing the power of crisis communication and […]
Tips For Reaching Your Target Audience With Social Media Marketing
What if we told you that the type of platform you are using is reaching the wrong audience? Using social media can bring awareness and increase your reach to your target public. However, you need to understand proper social media management as well as how to effectively use each platform and know what kinds of […]
How To Ace Media Interviews Every Time
Media interviews are a great way to communicate more information about your company to your target audience and build another relationship with someone from the media world. They inform people about your brand and gives authentic insight into your company, allowing your audience to see a peak behind the curtain of your business. However, these […]
How 2020 Changed Public Relations Forever
The unprecedented events of 2020 affected all industries with unpredictable challenges. The mandatory work-from-home orders changed how people interacted by transitioning from in-person events to video chats on Zoom. In many industries, communication and collaboration are critical assets in everyday tasks. During this difficult time, digital communications were needed more than ever to help public relations […]
Why Hiring A Smaller Boutique PR Firm May Be Right For Your Brand
Size does matter. The most important factor when choosing a PR firm to work with is how well the firm understands the needs of your business to achieve realistic goals and results. A boutique PR firm typically has a smaller team, meaning they can be more collaborative, attentive, and adaptable to your specific needs. Here’s why […]