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We all know that feeling when you write the perfect pitch hoping to gain great media coverage, but never hear back from the reporters that you reach out to. Before you get too excited and send your pitch to everyone in your contacts, be sure to follow these steps for…
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Meet Jen of The Social Girl Traveler! Jen quit her New York corporate life and decided to grab her backpack and start traveling around the world. Why we love Jen even more is she believes in giving back while she travels, carrying water filters (From Waves For Water) with her…
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Another month, another new feature on Snapchat. In March, Snapchat upped its game in search engine optimization by launching its new search feature. This opened up opportunities for both users and marketers as users were able to search for topics ranging from “puppies” to local locations such as “Manhattan Beach”…
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If you are still scrolling through Yelp to find a restaurant to eat at, I hate to break it to you but Yelp is so 2010! Eater LA is our new go-to resource to find top rated restaurants, restaurant news, and opening & closing alerts. At first glance, the Eater…
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Shark Tank is an ABC reality series with nearly 8 million weekly viewers. Over 40,000 entrepreneurs apply to be on Shark Tank annually to showcase their product or idea in a short 10 minute airtime in hopes of attracting potential investors and gaining popularity. In order to stand out…
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Meet Lisa Homsy! We’ve quickly become obsessed with her Instagram, which captures her amazing adventures around the world. We have to agree – she creates content magic that transports you to the most beautiful places. Read on to learn about her advice for aspiring travel bloggers and her biggest travel…
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As much as social media platforms are becoming more popular nowadays, email still remains one of the most commonly used professional communication platforms. Follow these tips and tricks to perfect your email etiquette, practice your professionalism, and increase your reply rates. Concise subject lines – The subject line is the deciding…
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In our increasingly digital world today, your brand’s public image is more important than ever before. Every company or brand should be actively maintaining their public image in order to build a loyal community around their product or service. Here are 5 types of PR events that your brand or…
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We’ve caught the travel bug in the BLND office and can’t wait to start planning those summer trips. Thankfully we’ve discovered Taylor of Travel Colorfully! Her adventures around the world have inspired our own plans and we’re so excited to share her blog today! After accepting a position in Florence…
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It seems like all social media platforms are expanding into marketing platforms nowadays. As a business, how do you decide which platforms to utilize? More importantly, how do you know which platforms are the most effective marketing tools? Thanks to metrics, we are able to accurately track marketing performance and…
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