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As companies age and change, oftentimes leadership will want to switch things up and upgrade their logo, look and feel. Rebranding is a great way to modernize your brand or newly align your brand with your values. The best public relations firms can often help brands upgrade their branding, as…
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With over 3.8 billion users, social media platforms put your brand in front of a massive audience. Developing a social media management strategy is an essential step to gain your audience’s attention and build your brand awareness. Cultivating engagement on social media is important because it increases the visibility of…
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If you’re a social media fiend (like many of us are), you might have heard of Clubhouse. Clubhouse is the latest social media app blowing up, currently only available for iPhone users. It is less than a year old, having launched in March of 2020. You might have seen it…
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You’ve spent hours crafting attention-grabbing subject lines, revised every last word, and consistently follow up with writers – yet your pitches keep getting rejected. So what gives? Well, for starters, it’s important to remember that most top-tier publishers receive between anywhere from 50 and 500 pitches per week. Most writers…
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Networking is vital to every business owner, in order to expand your reach and form connections that can be beneficial to your business in the long run. However, how can you continue to network when everyone is staying at home? The answer is simple: virtual networking. Take it from this…
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Instagram’s recent update caused a lot of confusion right away. With the switch away from chronological content, many influencers and brands were forced to learn a new way of attracting followers and boosting engagement. Julian K. Gutman, the Product Lead for Instagram, has mentioned that the app is working to…
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As any business owner knows, social media for business is different than for an individual or fun. Unlike Instagram, Twitter, Facebook and other popular social media networking sites, LinkedIn is specifically designed for professional networking, making it a great business tool. With tools to boost your brand awareness and build…
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What does the best public relations agency have that really makes them the best? Aside from seasoned professionals, a great strategy is what really differentiates the best public relations campaigns and content. By upgrading your public relations strategy, you elevate both your brand and business. Keep reading ahead for 5…
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In the age of social media, influencer marketing is the new wave for promoting products through relatable, everyday content from a “reliable source” (influencers) right from your mobile device. In the past, most influencer marketing has revolved around and was popularized by the same social media sites like Instagram and…
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Valentine’s Day is just around the corner, and this year’s celebrations will be anything but traditional. The holiday of love is still contending with the impacts of the pandemic on our relationships: while some are navigating the currently less-than-desirable dating scene, other couples have just been spending a little too…
