Whether it’s a branded hashtag, campaign hashtag, or something as simple as #smile, hashtags can be found on most branded and personal posts on social media. Hashtags are essential to building a targeted audience, and can be super valuable in generating new engagement when done right! A social media agency…

Securing top-tier press placements is a central aspect of public relations, as getting your brands’ name in the media is huge for building brand awareness! With that said, journalists’ inboxes are inevitably inundated with pitches, press releases, and messages from public relations agencies. Therefore, here are a few ways that…

The world of beauty is constantly evolving, with new trends popping up every single day. In order to compete as a brand, keeping up with the latest trends and being open to change is key. At our beauty public relations agency, we know that there are thousands of ways for…

If you’ve ever wondered if you should be posting several times a day or sticking to one strong post, well the answer is a simple one: less is more. Whether you are using your social media as a personal account or for your social media agency and digital marketing purposes,…

In a world of corporate scandal and points of societal tension, corporate social responsibility (CSR) has only grown in necessity. Even though it may seem overwhelming for smaller businesses to get started, CSR is not just for corporate giants! While it’s up to the brand to determine their mission, a…

Potentially the best glow-up of all time, cannabis has gone from the weed-smoking, stoner days to boujee luxurious beauty products.  One of the hottest trends right now is CBD oil. It’s being added to drinks, taken on it’s own to help anxiety and workout recovery and now the newest addition…

Instagram is, and has been, one of the biggest social media platforms for both personal users and brands. IG is changing constantly, and as soon as you get comfortable, it seems that there’s been another change to the algorithm or another feature added. However, there are definitely some strategies to…

In the public relations world, preparing clients for media interviews is a vital part of the job. Media interviews can be in front of a camera or simply over the phone but they can make or break your client’s exposure. If not planned properly, it could end in a public…

Headed out to Aruba for vacation? Have a business trip to Vegas coming up? Or back home to Boston for the holidays? From CBD beauty to waxing tips, wherever you are going, use these tips to stay beautified!   Baby Powder, Baby Powder, Baby Powder This is essential when flying…