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Creating a cohesive and consistent Instagram aesthetic can sometimes be stressful. Adjusting, cropping, finding the right filter and making each photo match the rest of your images all takes time. Luckily, there are tons of apps to help make the process easier. First of all, you have to determine what…
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At 10am PST on September 12, Apple hosted their annual keynote address at the Steve Jobs Theater in Apple Park, Cupertino. This is one of Apple’s most anticipated events of the year, carefully executed by their Public Relations and Marketing teams. During the keynote, Apple announced 3 new iPhones as…
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It’s clear that social media has become an invaluable asset in our modern day world. However, social media can be detrimental to company and brand images for the same reasons that they have become so widely used. Specifically, the ease of information distribution, low barriers to entry and speed of…
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Instagram is back with another game changing update, question stickers! This addition is an informal and fun way for users to interact with one another, with Instagram stating the new feature is “a way to start conversations during moments when you don’t necessarily have a photo or video to share.”…
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Breakfast lovers everywhere were shocked to learn that the International House of Pancakes would become the International House of Burgers. The fast food chain revealed a change would be made on June 4 by tweeting, “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOB. Find…
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Today’s blogger world is a vast online space filled with accounts from lifestyle bloggers, to small business owners, to dog moms, to foodies. From a boutique PR firm perspective, it is extremely important to decide what your account’s focus should be. With that being said, it is important to narrow…
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The world of public relations is exciting, fast-paced and always evolving. While the PR industry can be all those things, it can also be a little intimidating to future and new PR professionals. As many transition from their academic career to a professional one, it can be hard to navigate…
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Move over Youtube, Instagram has just released a new update that allows users to post videos that are up to an hour long. Upon opening the application and clicking on the TV icon in the upper right corner, Instagram TV will instantly open and begin playing videos vertically on your…
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One of Instagram’s newest features, Instagram Poll, gives users the chance to ask their followers questions through a sticker on their Instagram story. It’s important to note that responses to the poll feature are NOT anonymous which adds an element of user engagement that was not available before. Here are…
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With the turn of the century came a revelation: employers should take care of their employees. Enter workplace wellness. Often associated with weight-loss challenges (we’ve all seen that episode of The Office) and team-building exercises, workplace wellness can often get a bad rap. When implemented correctly though, it can not…
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