• How To Find The Right Influencers For Your Brand

    Influencer marketing, while popular, is not as easy as it seems. It’s not just a matter of selecting influencers with high follower count and good photos. In order to reach your goals, you need to strategically select influencers that are a good fit for your brand. There are so many…

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  • Pitching to Media During COVID-19

    2020 has been a year like no other. As we are living through history, practically everything you can imagine has changed, including media relations. COVID-19 has changed the way we run our public relations agency, the pitches we send out, the content we create, and the topics we choose to…

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  • public relations agency

    How To Make Your News Actually “Newsworthy”

    Most business owners know that one of the best ways to grow your brand is through the press. Earned media is any story that is told about your brand that is not paid for or sponsored. These media placements are a huge part of public relations, as they are one…

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  • How to Make Your Brand Stand out from the Rest

    Of course everyone wants to make their brand unique and stand out from the crowd, but with so much competition, it requires effort. As a public relations firm, we work to create a platform and heighten brand awareness for our clients. It is our goal to get their name out…

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  • virtual public relations

    How To Host A Successful Virtual Event

    Zoom meetings and conference calls may be our new normal, but it doesn’t have to mean that influencer and brand events are cancelled. Virtual influencer events have been popping up in 2020, and brands are getting creative and innovative to ensure that they are still successful and fun. In 2021,…

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  • social media agency

    Why Brands Should Use Instagram Live

    Many businesses have realized the potential for brand awareness using Instagram. However, mastering the tools of the platform will take your brand to the next level.  Posts and stories are great, but Instagram Live is a feature that few brands have fully taken advantage of. Through an engaging IG Live…

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  • social media marketing

    Which Social Media Platforms Are Best for Your Brand

    There’s no question that social media has become a crucial marketing tool for businesses to reach their potential audiences and increase their sales. But in today’s world, there are many platforms that your business can use to effectively market your brand – you just need to know what you are…

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  • public relations

    The Evolution of Public Relations

    The world of public relations has surely transformed since its beginnings in the 1920s. An industry born out of the 1920’s has transformed into an entirely new industry of storytelling and brand awareness. Public relations has strayed more and more away from the traditional, broadcasting approach of mass marketing; it…

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  • public relations firm

    Earned vs. Paid Media: What’s the Difference and When Should you Use Them?

    Persuading customers to support your brand can take a lot of time, energy, and resources. When it comes to promoting your brand, there are many tactics to use to get the coverage you need. Through marketing, public relations, or a combination of the two, you can build a buzz about…

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  • Reputation Management 101

    Our business world is competitive. But one thing that can help your brand stand out amongst the rest is an exceptional reputation. Consumers do their research — they compare brands and products, largely by reading reviews and gaging social media activity. Thus, it is important for companies to earn a…

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