• The Importance of Self Care

    The term “self-care” has been so hot this year, so much so that the phrase is practically unavoidable. But what exactly is self-care and how can we incorporate this self-preservation method into our daily lives without being overly indulgent? Especially for those working in public relations, life can get very…

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  • How CBD is Affecting the Beauty Industry

    Lately, there has been a lot of talk around the use of CBD Beauty. CBD Beauty products are gaining popularity as people are looking for natural remedies to use in their everyday routines. A Beauty PR Agency has to be ready for the change that comes with adding CBD to…

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  • social media

    Is Snapchat Officially Dead?

    When it first came onto the scene, Snapchat revolutionized social media. Users of Snapchat enjoyed the unique features of the app, primarily the fact that photos sent through the platform were deleted within 10 seconds of being seen.  However, as the app grew, screenshots were allowed, snaps could be sent…

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  • social media

    Social Media 101: Filter or No Filter?

    Almost every social media platform these days boasts a large variety of filters that can change anything from your facial features to the color of your hair. These are so popular that even plastic surgeons have seen a rise of patients showing images of filtered selfies when requesting cosmetic procedures.…

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  • Public Relations for Niche Industries

    PR for niche industries can definitely be challenging. But, when done right, this specialized type of PR can be extremely effective in boosting recognition and conversion among your target audience. Niche industries focus on providing services or products aimed at a specific group of people. Niche industries can even include…

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  • Meet Our 2019 Summer Interns!

    Interns are at the heart of BLND Public Relations and we are so excited to introduce our Summer 2019 class of interns! A public relations internship is the perfect opportunity to immerse yourself in the world of PR. At BLND, our interns learn from some of the best in the…

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  • Ten Tips from Top Beauty Influencers

    With beauty advice being widespread and easily accessible online, it can be overwhelming to know which tips and tricks actually work, and are worth investing your time and money on. As a lifestyle and beauty public relations agency based in Los Angeles and New York, we get the opportunity to…

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  • Difference Between CBD Beauty PR + Traditional Beauty PR?

    Beauty’s obsession with CBD is just beginning! CBD is becoming the hottest ingredient in beauty, making its appearance in different types of skin care, color cosmetics, wellness supplements, and even makeup! CBD beauty brands are attracting customers with these products with promises they will promote relaxation, act as an anti-inflammatory…

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  • Ways to Measure PR Impact

    Public relations is a crucial component of every successful business. However, not everyone is familiar with what it is, let alone how to tell if it is “working.” Companies spending thousands on public relations may be wondering how to measure its success in a specific industry. While it can be…

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  • New York

    What Big City Consumers Look for in Brands

    From brands in Los Angeles to brands in New York, consumers are getting picker and picker with the brands they are shopping. Consumers’ attention spans are shortening while their expectations of brands are growing. People are looking for connections between them and the brands they shop while keeping in mind…

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