Social media can be a powerful PR and marketing tool, but only if used right. Most brands have a social media presence but fail to utilize the collected audience data to their advantage. One of the best ways to increase brand likeness, loyalty, and grow market share is by engaging…

By 2022, influencer marketing is set to be a 15 billion dollar industry. This means that influencers have a lot of power over the make or break a brand. Influencer marketing allows a brand to select an influencer to promote their product in a partnership, reaching a new audience and…

On this week’s Aspiring Women Who Inspire, we are so excited to introduce Olympic Volleyball player and World Champion Kelsey Robinson. While playing women’s volleyball in college at the University of Tennessee and the University of Nebraska-Lincoln, Kelsey was part of the USA national team that won the 2014 World…

For now, working from home has become the new normal for your team and employees. The challenge that we all face when working from home is how to keep everyone connected, on task, and on the same page. Especially in this time of crisis, it is important for your team…

Photo Credit: Elizabeth Lippman   For this week’s Meet the Media series, we are thrilled to introduce esteemed writer and editor, Johannah Masters. Johannah is the Market Editor at the New York Post and Alexa, and has over a decade of experience in the industry. She covers anything from fashion trends to the latest…

As you scroll through social media, you will find posts pop up that say “Promoted” or “Sponsored.” While these posts often blend seamlessly into the feed, they are very different than other posts. With the increased usage in social media platforms, social media marketing has become an effective tool for businesses…

With the power to connect millions of users all over the world, social media has become a powerful tool in communications. In light of the outbreak of COVID-19, many businesses have stepped up to the challenge and are using their platforms and capabilities to spread awareness and aid our frontline…

For this week’s Aspiring Women Who Inspire feature, we are so excited to introduce the woman who reinvented yoga. Sarah Larson Levey created Y7 Studio, a non-traditional yoga studio that breaks down barriers and makes the practice accessible and welcoming to everybody. Her path to entrepreneurship is an interesting and…

So, you’ve done the research, the application, the cover letter, and nailed the interview. You finally landed a job at the best public relations agency ever, and today is your first day. What should you expect? What should you wear? How should you act? While the first day at any…