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Since influencer marketing first blew up back in 2006, many brands have invested time and money in building influencer strategies. Today, however, many businesses are wondering whether these strategies still prove to be effective in the current climate. Clearly, many businesses still see value in these strategies, proven by the…
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On this week’s edition of BLND’s Meet the Media, we are honored to sit down with Bridget Arsenault, London Editor of Air Mail. As an experienced journalist, she holds a Master’s Degree from Oxford University and has worked for prestigious publications including Vanity Fair UK, Forbes, and British Vogue. Please welcome Bridget! Introduce…
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We have all been told to post frequently and consistently on Instagram in order to increase our engagement and strengthen our social media presence. But we soon find out that this can be exhausting! After awhile, creating content can go stagnant — you feel like you’ve taken the same kind…
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We’re honored to welcome Valérie Louis to the blog this week. A mother, business owner and Creative Director, Valérie is a wealth of knowledge for following your passions, building a powerhouse brand, and remaining authentic through it all. Without further adieu, here’s Valérie! Introduce yourself. Hi, my name is…
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When it comes to receiving media coverage, crafting effective pitches is one of the most important skills to learn. Journalists and influencers are receiving hundreds of pitches every day, and the last thing you want is for yours to get lost among them. While we understand the importance of crafting…
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For this week’s Meet the Media feature, we introduce Megan Uy, an Editorial Fellow at Cosmopolitan. With a degree in communications and journalism, and a People Magazine internship under her belt, Megan is a powerhouse journalist when it comes to all things style, fashion, beauty and pop culture. Please welcome…
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When it comes to public relations tactics, storytelling may not be the first thing that comes to mind. However, if done well, storytelling has the power to increase brand awareness, credibility and profit–making it one of the most effective public relations tactics. While we understand the importance of storytelling and…
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In this week’s Aspiring Women Who Inspire, we meet Fe Noel, a womenswear designer from New York with a passion for travel, a love of vibrant colors, and a penchant for bold prints. She entered the industry at just 19 years old, opening a brick and mortar boutique in Brooklyn…
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If you’ve ever felt discouraged by your stagnant follower count, you’re not alone. In fact, even the top social media accounts have experienced this at one point or another. Even so, as a social media agency, we understand how frustrating it can be when you’ve exhausted all your best options…
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In this week’s Meet the Media, we meet Janell M. Hickman, a communications strategist and beauty copywriter based in Brooklyn, New York. A self-proclaimed vacation enthusiast and product minimalist, Janell has over 10+ years of experience working with companies including Essence, Ebony, Gilt and BET, in addition to freelancing with…
