Numbers don’t lie and the numbers are telling us to use video. As a social media marketing firms Los Angeles we know that you need to be using video content to enhance your brand. At this point, even Facebook lets you have a video profile picture. The question remains: Which video platform is best for your brand?
Luckily for you, BLND is here to break down both Periscope and Snapchat, so you can decide which platform fits your mold.
Periscope is a live-streaming app that allows viewers to engage with your brand in real time and submit questions for your brand to answer, via the application. Periscope is the first app to bridge the digital divide, allowing brands to interact with fans directly and showcase themselves during an actual experience. As one of the main social media marketing firms in Los Angeles, BLND uses Periscope when we want to highlight a product or go behind the scenes of a photo shoot. Viewers lead by asking questions and being able to express what they want to see.
Snapchat on the other hand may be a bit more complicated. This application is not in real time, but is viewable for 24 hours. The time limit on Snapchat videos allows for a more story-like and creative approach to engagement. Social media marketing firms in Los Angeles often even have blogger takeovers,with hopes to engage with more viewers and show off a different personality. Snapchat has the ability to take a brand to the next level and draw in viewers that weren’t necessarily interested to begin with, as long as the stories are executed well and with intention.
So which should you use? Either! Both applications are useful for different aspects of business and marketing. We like to use both for different content. Other social media marketing firms in Los Angeles may stick to only one. Know your content and know your brand and either application will be productive.