As 2022 is wrapping up, businesses are beginning to craft their communications strategies for the year to come. Anticipating trends in the market is the key to appealing to the most audiences possible. It also helps you to position your brand as a leader in your space. Here are some trends that we as a lifestyle public relations firm see on the horizon in the public relations industry that your business should take into consideration.
Tip #1: Affiliate Marketing Or Bust
Although affiliate marketing programs have been around for years, they’re picking up speed now more than ever. Many media outlets simply will not feature a business that doesn’t have affiliate links. You’ve probably seen affiliate links in tons of listicles without realizing they give a kickback to the publication. As journalism evolves and outlets struggle for revenue. The presence of affiliate marketing and editors who want a commission from affiliate links becoming omnipresent in future years.
Tip #2: Data, Data, and More Data
Data isn’t necessarily a new trend, but using data to inform your content is a concept that grows increasingly integral to any communications plan year over year. Algorithms are constantly changing, and there are more social platforms to interact with now more than ever. Audiences will show what they like or don’t like, so be sure to analyze and use that information to inform your next move.
In today’s world, it is virtually unacceptable for a company to not be on at least a few of the major social media platforms. Make your content count with the right tools and team of experts to gather data that will set your communications strategy up for success.
Tip #3: Lo-Fi, Unfiltered Content Reigns Supreme Over All
If you haven’t heard the term “lo-fi” yet, you’ll get plenty of chances in 2023, because this trend isn’t going anywhere. The term originated as the opposite of “hi-fi”, a word that references audio quality. But lo-fi is a concept that has been extended to include all forms of unfiltered, raw content in general.
After years of audiences being inundated with overly filtered imagery. Since the inception of Instagram, the use of more authentic, point-and-shoot content is refreshing. Lo-fi content comes across as relatable and trustworthy, so it’s no wonder why these videos and photos are increasing in popularity.
Tip #4: Quality Over Quantity With Influencer Relationships
Whether it’s related to algorithm changes, the rise in popularity of unfiltered content or just the ebb and flow of trends in marketing — we’re seeing changes in the dynamics of influencer partnerships with brands.
Moving into 2023, we predict there will be a shift in priority from quantity to quality influencer content. With lo-fi, authentic content trends we’re seeing in social media, audiences want organic, real-feeling recommendations from influencers they trust.
In conclusion, the trends we see coming in 2023 are centered around transparency and authenticity. Audiences know when they’re being sold to, and they’re ready for something different. Build relationships with consumers by paying attention to your social analytics, getting down-to-earth with your content and partnering with higher-quality influencers.
Need more inspiration for the new year? Click here to learn more tips from a lifestyle public relations firm.
