Social media is burgeoning with success, and we think it’s safe to say; it’s at an all-time high. What started as a platform for social interaction among the young millennial has now become THE voice of the business and marketing world. It’s become so powerful that one social media blunder could make or break the business reputation.
But let’s face it. Not all posts are successful. We, as humans, can make the mistake of posting information that can appear as insensitive, offensive, or lackluster. Here at BLND we have put together for you some ways to recover from your social media blunder:
Take Responsibility: This is the first and most important step in recovering from social media blunders. There’s nothing worse than a company that refuses to take complete ownership of their mistakes. Owning your mistakes will preserve the company’s honesty, trust, and value—all vital components and often the driving force of a successful business.
Fix it: If it’s a minor flub, pull it off the web immediately and standby for reactions. If it’s major, prepare to provide responses, messages, statements, letters, and press releases to your clients that address the issue. It’s important to provide a quick but carefully constructed response.
Prevent it: Social media blunders are virtual accidents that can happen to anyone whether it’s a big disaster or a small one. It’s not the end of the world but there are pre-emptive tactics to minimize the quantity of mistakes. Firstly, ensure you train your employees properly. What might seem like common sense to you may not be for your employee. Outlining the “do’s” an “don’ts” from the beginning is important. Secondly, show examples of previous social media blunders so that it is not repeated. Thirdly, guarantee a second, third, and fourth opinion. The beauty of working with a diverse team is that everyone has a unique perspective. If all perspectives agree to the overall message of your post, it’s a pretty good indication of an appropriate post.
An honest mistake won’t always lead to a business failure but a disastrous recovery can. Hopefully our tips helped you prepare, prevent, or recover from a social media blunder.