Should Your Brand Be On Twitter?

Hitting the scene way back in 2006, Twitter may seem like the old kid on the block among all the new and trendy social media platforms. However, it is still one of the most widely used social media platforms in the world. Despite its controversial nature, Twitter remains a leading platform for businesses through marketing, hashtags and retweets. Here at our social media agency, we’ve put together a few key reasons why your business should be on Twitter. 


Reach New Audiences

If you’re looking to reach new audiences and target demographics, Twitter is a great place to start. With more than 300 million active users around the world, Twitter is one of the most widely used social media platforms for a variety of demographics, creating the perfect opportunity for your business to make new connections.


Boost SEO Value

Did you know that Google and Twitter have a strong partnership? This means that optimized tweets can show up in Google search results. Additionally, if you post a link to your blog post as soon as it’s published, it helps search engines pick up on them faster. Needless to say, Twitter is key for search engine optimization.


Express Your Brand’s Identity

One of the best things about Twitter is its versatility. You can post anything from quirky jokes to funny GIFs to quick status updates, allowing you to easily showcase your brand’s personality. While it’s good to have some fun with this, keep in mind that tweets should always be crafted carefully as one joke gone wrong could have major consequences. 


Increase Brand Awareness

As a social media agency, we are always on the lookout for features that increase brand visibility. Twitter’s retweet feature does just that. With a retweet from one celebrity or high-profile account, you can reach thousands of people within seconds. However, again, this is a good reason to tweet cautiously as a bad tweet could go viral within minutes.


Now that you know how Twitter can benefit your business, here are some other social media tools that we’re loving.