Social media is a powerful tool in the success of most businesses in today’s market. Sites like Instagram, Facebook, and Twitter are useful for brands to connect with audiences, showcase their products, and increase brand awareness. However, effectively managing a social media channel can be a challenge. For a successful social media strategy, organization and scheduling are crucial. To help keep everything in one place, here are three websites that even the best social media agencies in Los Angeles use to manage their social media.
GAIN
Gain is a website that allows you to keep everything in one place. Perhaps its best feature is its primary calendar that enables you to draft posts across Facebook, Instagram, Twitter, and Linked weeks and months at a time. Additionally, it is great for client-agency communication, as it includes an “approval” feature for you to send to the brand before it is posted for approval. It has a fantastic preview that allows you to see what the post will look like on the social media platform, and it is easy to duplicate and edit posts for maximum efficiency. All in all, it is easy to navigate and organize.
Why we love it: We love the communication between our clients on this website, and the easy-to-navigate calendar feature.
PLANOLY
Planoly is another reliable site for social media agencies in Los Angeles. The platform has excellent features for managing your social media sites. There is a feature that displays what your Instagram grid will look like once all of your posts are up. This is useful for creating an aesthetically pleasing grid to match your brand, which is an important part of an effective social media strategy. Because of these features, it is versatile enough for most client’s needs.
Why we love it: It has all the features in one place, including grid-layout, post activity, post editing, and scheduling.
HOOTSUITE
Hootsuite is a one of the original social media schedulers, and still provides perhaps the best analytics. The platform connects with tools you use like dropbox, drive, and many other platforms. This helps to organize your data, and provides you with specific analytics to help you improve your strategy. They have several plans to choose from, to ensure you get what you need. It is a trusted site with thousands of users.
Why we love it: The platform is easy to navigate, and the analytics are hard to beat.
Now that you know where to get the tools that social media agencies in Los Angeles use, read this article on 5 ways to
use social media for good, click here.
