Small businesses make a big impact on the economy, accounting for 54% of all U.S. sales. However, they all must start somewhere. How are companies able to spread the word about their business and reach new customers? Implementing an efficient PR and marketing plan can be costly for new business, especially in the beginning. Fortunately, with the rapid growth of social media, businesses can easily reach a larger audience and have a two-way dialogue with their customers. We here at BLND have put together three essential tips to boost your small business social media game.
In 2014, the hashtag was the 2nd most used word, behind the red heart emoji. Simply adding a pound symbol in front of keywords and topics that relate to your business can lead potential customers to your social media page. Hashtags are a great way to spread a campaign your business may promoting like a sale or giveaway. They are also great for reaching diverse platforms of people. Use hashtags that are trending. Remember to keep your hashtags short an don’t include too many hashtags, 3-7 is usually recommended.
It is crucial to be in contact with customers,clients, and journalists through social media and e-mail. By responding to a complaint on Twitter, or sending an e-mail back to a journalist in a timely manner can go a long way. People remember who they want to work with and bad reviews usually travel farther than good ones. By communicating in a professional and friendly manner, it can lead to a return of satisfied clients. Start the dialogue,be apart of the conversation and get people talking.
People don’t want to see the same pictures and quotes come up on their news feed everyday. Remember your audience and what they want to see. Be creative and add a variety of pictures, videos, quotes, and facts. Regram or Retweet a satisfied customer. By having an interesting small business social media page, it can help keep followers and add new ones.