Keeping an eye on upcoming trends is a super effective way to stay on top of content for your clients. As a boutique PR firm in Los Angeles, we are constantly planning out content months ahead which requires a lot of trend-watching and strategic planning. With that being said there are of course trends that pop up, so it’s always important to think quickly on your feet. Here are three social media tactics that we predict will be trending in fall.
Social Media Commerce
Whether it’s on TikTok shop, Instagram ads, or personalized brand ads just for you, businesses are booming from their ad placements. More and more people are shopping through social media apps. In 2023, 70% of Gen Zers bought something after seeing it on social media (nearly double the rate of all shoppers). Going further, 97% of Gen Zers say social media is their main source of shopping inspiration. While you don’t want your entire feed to be an advertisement, strategically incorporating content that showcases the value and benefits of your products / services is a great way to grow the success of your videos and attract a larger audience. Adding links to the captions of your videos is another great way to boost engagement, shares, and likes, and gives your audience a clear call to action that will actually drive sales.
Podcasts, on Social Media
Another huge trend that has taken social media by storm these past few years is podcasts. With popular creators like Jake Shane, Tana Mongeau, and Alex Cooper all creating hit podcasts in the past year, this could be an amazing way for you to promote your brand, personal accounts, or clients. Creating a podcast that is unique to your overall brand could take your career to the next level, and help engage with a whole new audience/ clientele. The live component in many of these hit creators’ podcasts is a great way to engage with their fans, allowing the fans to share their questions and thoughts with the creators. Click here to check out Jake Shane’s hit podcast Therapuss.
Short-Form Video Content
Short-form video content has been trending for years, and it’s not slowing down anytime soon. Many audience members are quickly scrolling through TikTok, so content that is short, straight to the point, and catches the audience’s eyes is best for engagement. While there are instances where audiences look for longer videos with specific creators, when it comes to brand promotion, straight-up, concise, and creative videos that focus on one key message and feature popular trends are what we’ve seen work. As a boutique PR firm in Los Angeles, we specialize in creating content that is easy to digest and gets the messaging across quickly. Examples of these types of videos can be montages with trending sounds, highlight reels, and quick informative videos.
These are just a few of the many different things to keep an eye out for this fall. Click here to read about some more trends from our boutique PR firm in Los Angeles to utilize for your social media marketing strategies.
