The Evolution Of The Social Media Manager

social media firm

Have you ever looked at your favorite brand’s social media page and wondered who is behind it? Who or what is responsible for creating and uploading all the content we see daily from our favorite brands? The truth is, it is most likely a talented individual who has strategized, created and managed the social media page. Social media managers or Social Media Firms are responsible for handling all aspects of the brand in the social media aspects. 


Although we are aware of what the job of a social media manager is, the truth is the job has drastically evolved following the impact of social media. As one of the top public relations and social media firms, we have witnessed the actual evolution of a social media manager and how it has transformed into what it is today. 

What Is A Social Media Manager? 

A social media manager, as defined by Forbes, is the individual who is responsible for planning, developing, and managing the social media accounts of a business or organization. Because of this, social media managers are allowed to work in three distinctive pathways. They can either work in-house, which means for one business or organization. They may work freelance or be part of an agency, which generally means they handle multiple accounts from various clients. 


Having a social media manager on the team means they will help their client stay on top of relevant trends on all social media platforms, help convey the client’s voice, and help translate the analytics from each channel. All of these strategies are developed to help your brand have a successful brand image and successfully affect your ROI. 


What Were The Tasks Of A Social Media Manager Before?

In the beginning, social media managers were tasked with ensuring their client’s pages were increasing in followers and minimal engagement. Minimal engagement meant that social media managers were tasked with creating basic posts with easy-to-use templates and just replying to comments. Social media managers needed more resources when it came to checking on the engagement of the social page. In the end, the social media manager’s main goal was to keep the follower count going up and ensure posts had a high level of engagement. 


What Is The Role Of The Social Media Manager Today?

As social media shifted towards what it has become today, so did social media managers’ roles. The role of a social media manager has expanded to the point where they can now have a whole department dedicated to social media, or go through a rolodex of social media firms to be hired. Nowadays, social media managers are going beyond just increasing followers on social media. They are now responsible for the planning and execution of social media campaigns that occur quarterly or monthly, depending on the client. These campaigns can be carried out across their clients’ multiple social channels. Besides the execution of the movements, social media managers are also responsible for analyzing the campaigns and making sure they hit the KPIs that are placed. 


Finally, social media managers are also responsible for creating content, which means they must understand each social media platform. Whether they need to create exclusive content on TikTok or Instagram, social media managers are responsible for learning the platform and learning how to create specific content on the platform. 


Before the social media manager’s role was small with limited tasks, they have become a vital part of public relations, marketing, and advertising strategies. The evolution of the social media manager has allowed their role to continue impacting how every industry looks at social media. 


If you want to learn more about social media from a social media firm, click here