The Importance of LinkedIn For Your Business

social media for business

As any business owner knows, social media for business is different than for an individual or fun. Unlike Instagram, Twitter, Facebook and other popular social media networking sites, LinkedIn is specifically designed for professional networking, making it a great business tool. With tools to boost your brand awareness and build relationships with customers and professionals, LinkedIn should definitely be a part of your businesses’ social media marketing strategy. Therefore, here are three reasons why your brand should be on LinkedIn.

Promote your business.

By using LinkedIn’s company page features, your business will reach your target audience. Your business page can be used to manage your online reputation, promote your brand’s core values, and improve the visibility of your businesses job listings. 

Invest time in building your business page to look professional. That means you should:

  • Write a concise introduction that distinguishes your business from the rest.
  • Include photographs, videos, blog posts, infographics, etc.
  • Fill out every field on your page.
  • Use a legible and clear logo.
    • Make sure your logos are sized appropriately

Build your credibility.

LinkedIn is a great social media platform to showcase your business and gain trust from customers and prospects. With business tools like the “recommendations feature,” you can showcase reviews from past customers and clients. The more recommendations your business generates, the more opportunity you have to generate leads, sales, and overall success. 


Find new talent. 

As a business, recruitment processes can be daunting. When it comes to growing your team, LinkedIn is a great place to start looking for new talent. With LinkedIn’s Recruiter Lite plan, you can:

  • Post job openings
  • Use advanced search filters to find top talent 
  • Send 30 messages to talent directly through LinkedIn messages
  • Mange your candidate pool in one place
  • See potential candidates who have viewed your business profile
  • Easily track candidates

Whether you’re just starting out and don’t have a hiring manager or if you have a hiring manager and need help vetting candidates, Recruiter Lite can be a great tool for your businesses. 


A successful marketing strategy includes social media for business. Whether you’re looking to promote your business, manage your online reputation, find leads, or grow your network, LinkedIn is a great tool that can significantly grow your business. To learn about content ideas for LinkedIn, click here