A great way to increase engagement with a brand is through brand partnerships! As a brand working with partnerships, it’s important to source influencers that accurately represent your brand and all it stands for. This includes feed aesthetic, the type of content the influencer creates, and their engagement and following. Here are our key pointers for your brand when beginning to partner with influencers and influencer sourcing.
Importance of Hashtags
First up is Hashtags! A big part of Sourcing influencers is to utilize hashtags. Say your brand uses a certain hashtag when promoting their product. Under that hashtag, there may be other influencers using the same one, and this can help you find influencers that post similar content that may align with your brand’s content. Hashtags help brands reach their target audiences, boost brand visibility, and help recognize your potential competitors, and finding influencers who already use similar ones can be extremely beneficial because they already have a similar target audience.
Social Media Engagement & Beyond
Our second tip in influencer sourcing is to research and ensure that the influencers you are sourcing have engaged followers and engage back with their followers. You want your brand to be as known as possible, and it will help if the influencers you are sourcing have an engaged audience. For example, if a creator has around 120,000 followers but is only receiving between 15-20 comments on their post, they may not be the best influencer to promote your product. It not only matters that the creator has engaged followers, but that they are engaging back with their followers. This can be checked through browsing the comments of their posts, checking their stories, and other social media sites.
Does Feed and Aesthetic Matter?
Our third and final tip is to ensure their social media feeds align with your brand’s needs. For example, if you are a summertime beachwear brand, you would want to look for influencers who post bright, beachy, and aesthetically pleasing photos to properly represent your brand in the best way possible.
Sourcing influencers is a super valuable tool when working in Public Relations. As a brand, it can be challenging to find influencers that will represent your brand in the ways you are looking for, and by following these 3 steps sourcing influencers should be much easier and more fun! Click here to read more.
