As the digital world continues to grow, it becomes increasingly important for brands to have a strong social media presence. That’s why choosing the right social media agency is so important. While there are hundreds of options to choose from, narrowing down the best social media agency for your brand can be both overwhelming and confusing. To help make this process a little easier, here at BLND PR we’ve put together a list of a few key things to look for in a social media agency.
Almost any agency can manage your social media account, but only the best social media agencies are able to manage it while also significantly increasing engagement. Ask for results and make sure they can prove to you that their work actually gets engagement.
Experience Across All Platforms
The best social media agency for your brand will have valuable experience across not one, but all platforms. This includes Instagram, Facebook, Twitter, YouTube, Pinterest and many more. Agencies that have experience across all platforms can determine which are best for your brand and how to incorporate them.
The purpose of hiring a social media agency is to improve your accounts, and that can’t be done without cutting-edge tools. The best social media agencies are organized. They will have experience with tools that can schedule posts, create graphics, preview content and track analytics.
They Know Your Industry or Are Willing to Learn About It
In order to ensure that content is personalized and that your target audience is being reached, a social media agency needs to have knowledge of your industry. If they don’t, they should at least be willing to learn so they can craft effective messages for your brand. Choose a social media agency that has worked in your industry, or a similar one, to ensure best results.
With the fast pace of social media, quick and efficient communication becomes a necessity. We’re all human and sometimes we take a little longer than usual to respond or we may completely forget altogether. However, if a social media agency is consistently doing this, it should stand out as a major red flag.
Great Client Examples
There are hundreds of agencies that will claim they are the best social media agency, however, the only way to truly gauge their success is through past experience. The best social media agencies will be able to prove their abilities to you through past client examples, case studies and data.
Now that you know what to look for in a social media agency, click here to learn about some other ways you can up your social media game.