What does a PR agency do? As a small to midsize business, do you really need one? Here are a few big reasons why you need a public relations agency to help your brand.
For any business, brand awareness is everything. Recent statistics show that there are 32.5 million small businesses in the United States alone. You need your target audience to know who you are and why they should choose you over your many competitors. Local marketing tactics and word-of-mouth are beneficial for sure, but your company can only grow so big without press coverage.
A PR agency helps get your product or service in front of the audiences that care about it. We do this by earning you press placements and consulting on social media strategy. The more ways an agency gets people to lay eyes on your company, the more brand awareness you’ll have — and that means more revenue for you.
Experience and Connections
Isn’t it possible that you could manage your own communications strategy? The answer is of course, yes. But the real question is: should you?
Public relations agencies that do this work for a living have the expertise and network to accomplish your communications goals faster than if you were to try on your own. We know how to get the attention of publications and media outlets in your target market and how to position stories with the best angle.
To conclude, next time you find yourself wondering “what does a PR agency do?”, remember that we’re the ones behind the great press placements you see and those eye-catching pieces of content you enjoy. If you saw something from a company and thought to yourself wow, that looks like a great product — chances are, a PR agency was behind it.