• Monthly PR Roundup: February Edition

    February has come and gone, and what a month it has been. At our lifestyle public relations agency, we love seeing creative and timely campaigns that change the game. This past month did not disappoint. In this roundup, we recap the most impressive and unique public relations tactics that happened…

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  • Valentine’s Day Campaigns – 2019

    Although Americans will drop an estimated $20 billion this year on this special day, a significant increase from past years, the overcommercialized holiday is seeing some shifts in consumer activity. When introducing a holiday public relations campaign for your brand, keep your target audience top of mind. Younger Americans are…

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  • Monthly PR Roundup: January Edition

    January is a month of resting, resetting and getting back into the flow of things. At our lifestyle public relations firm, we started off the new year by reorganizing ourselves – both by physically cleaning out folders of old documents and by starting the year off with new personal and…

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  • Monthly PR Roundup: November Edition

    November was a big month for news, especially dissected from a public relations angle. Not only did we have the midterm elections, but also several tragedies including the Thousand Oaks Shooting as well as the numerous Los Angeles Fires. Before getting to the exciting Black Friday campaigns, let’s go over…

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  • Rise in Popularity of CGI Influencers in Social Media

    CGI influencers are bringing a new meaning to “fake” followers. As a social media public relations agency, we often partner with influencers who have similar goals and artistic visions as our brands to help products reach a larger audience. However, the recent popularity of CGI influencers has proved that the…

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  • Apple Keynote 2018 Recap

    At 10am PST on September 12, Apple hosted their annual keynote address at the Steve Jobs Theater in Apple Park, Cupertino. This is one of Apple’s most anticipated events of the year, carefully executed by their Public Relations and Marketing teams. During the keynote, Apple announced 3 new iPhones as…

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  • The Biggest Publicity Stunt of 2018: IHOB

    Breakfast lovers everywhere were shocked to learn that the International House of Pancakes would become the International House of Burgers. The fast food chain revealed a change would be made on June 4 by tweeting, “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOB. Find…

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  • The Latest Instagram Release – IGTV

    Move over Youtube, Instagram has just released a new update that allows users to post videos that are up to an hour long. Upon opening the application and clicking on the TV icon in the upper right corner, Instagram TV will instantly open and begin playing videos vertically on your…

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  • Fake News

    How Can PR Fight Fake News?

    What is fake news? And why is it becoming more and more common nowadays? Fake news consists of deliberate miscommunication or false information about some topic or individual that is meant to be spread most commonly through online sources such as social media. As our world becomes increasingly digital, fake…

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  • Snapchat's search feature

    Everything You Need to Know about Snapchat’s New Search Feature

    Struggling to keep up with constantly changing social media platforms? We know the feeling. As other social media platforms release similar features to Snapchat like Facebook Live and Instagram Stories, it seems every day there is a new update. We’ve got you covered with a complete guide to Snapchat’s search…

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