• PR objectives

    What Is Social Listening?

    When PR professionals build on PR objectives for their clients, they depend on the voices of their targeted audiences. As times have shifted and a significant pool of research now depends on the social setting of social media, we PR professionals have also adopted different methods to understand our desired…

    Read More
  • boutique public relations firm

    Summer Forecast: What Will Be Hot (and Newsworthy) This Season

    It’s April – which means Spring is in full swing! Easter is just around the corner, and pastels and flowers are everywhere we turn. However, in the PR world, we’ve got summer on our minds. Behind the scenes, journalists are preparing their editorial calendars and articles months in advance. As…

    Read More
  • working from home

    Online Tools To Make Working From Home Easier

    For many of us, working from home has become the new norm. While remote work may be convenient and nice at times, it also presents us with a number of new obstacles. Staying connected, on task and motivated have become increasingly difficult as we continue to work from home. However,…

    Read More
  • PR agency

    Are Virtual Desksides the New Normal for PR?

    The coronavirus has affected countless things in all of our lives. For many of us, working remotely has become the norm, replacing blazers with T-shirts and staff meetings with zoom calls. In several industries this has come as a shock. Thankfully, however, for many of us working in PR, working…

    Read More
  • Mother’s Day Gift Guide

    Mother’s Day is just around the corner, and it can be tempting to just grab mom some flowers and a card and call it a day. Shake it up this year and treat your mom to something as special as she is with our Mother’s Day gift guide! Here are…

    Read More
  • Industry Spotlight: CBD PR

    This week, BLND is focusing on the topic of CBD PR. First things first: CBD will not get you high. However, because CBD is the non-psychoactive component of cannabis, you receive many of the benefits of cannabis sans the “high” sensation. Combine the benefits with great product packaging and a…

    Read More
  • Monthly PR Roundup: March Edition

    Every month, our public relations team at BLND Public Relations gets together to discuss some of our favorite campaigns and PR events this month. In March, we dove into a new industry trend, CBD. ‘Us’ The sophomore smash hit from Jordan Peele is a comedic take on a classic horror…

    Read More
  • PR Spotlight: Boeing 737 Max 8

    It has been a rough year for Boeing, leading to a serious PR crisis. On March 10, 2019, Ethiopian Airlines Flight 302, a Boeing 737 MAX 8, crashed six minutes after takeoff, killing all 157 people onboard. Just five months earlier, a different Boeing 737 MAX 8 crashed into the…

    Read More
  • Monthly PR Roundup: February Edition

    February has come and gone, and what a month it has been. At our lifestyle public relations agency, we love seeing creative and timely campaigns that change the game. This past month did not disappoint. In this roundup, we recap the most impressive and unique public relations tactics that happened…

    Read More
  • Valentine’s Day Campaigns – 2019

    Although Americans will drop an estimated $20 billion this year on this special day, a significant increase from past years, the overcommercialized holiday is seeing some shifts in consumer activity. When introducing a holiday public relations campaign for your brand, keep your target audience top of mind. Younger Americans are…

    Read More