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Mother’s Day is just around the corner, and it can be tempting to just grab mom some flowers and a card and call it a day. Shake it up this year and treat your mom to something as special as she is with our Mother’s Day gift guide! Here are…
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This week, BLND is focusing on the topic of CBD PR. First things first: CBD will not get you high. However, because CBD is the non-psychoactive component of cannabis, you receive many of the benefits of cannabis sans the “high” sensation. Combine the benefits with great product packaging and a…
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Every month, our public relations team at BLND Public Relations gets together to discuss some of our favorite campaigns and PR events this month. In March, we dove into a new industry trend, CBD. ‘Us’ The sophomore smash hit from Jordan Peele is a comedic take on a classic horror…
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It has been a rough year for Boeing, leading to a serious PR crisis. On March 10, 2019, Ethiopian Airlines Flight 302, a Boeing 737 MAX 8, crashed six minutes after takeoff, killing all 157 people onboard. Just five months earlier, a different Boeing 737 MAX 8 crashed into the…
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February has come and gone, and what a month it has been. At our lifestyle public relations agency, we love seeing creative and timely campaigns that change the game. This past month did not disappoint. In this roundup, we recap the most impressive and unique public relations tactics that happened…
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Although Americans will drop an estimated $20 billion this year on this special day, a significant increase from past years, the overcommercialized holiday is seeing some shifts in consumer activity. When introducing a holiday public relations campaign for your brand, keep your target audience top of mind. Younger Americans are…
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January is a month of resting, resetting and getting back into the flow of things. At our lifestyle public relations firm, we started off the new year by reorganizing ourselves – both by physically cleaning out folders of old documents and by starting the year off with new personal and…
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November was a big month for news, especially dissected from a public relations angle. Not only did we have the midterm elections, but also several tragedies including the Thousand Oaks Shooting as well as the numerous Los Angeles Fires. Before getting to the exciting Black Friday campaigns, let’s go over…
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CGI influencers are bringing a new meaning to “fake” followers. As a social media public relations agency, we often partner with influencers who have similar goals and artistic visions as our brands to help products reach a larger audience. However, the recent popularity of CGI influencers has proved that the…
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At 10am PST on September 12, Apple hosted their annual keynote address at the Steve Jobs Theater in Apple Park, Cupertino. This is one of Apple’s most anticipated events of the year, carefully executed by their Public Relations and Marketing teams. During the keynote, Apple announced 3 new iPhones as…
