Brand awareness fosters trust with consumers, creates association and builds the overall perception that your brand has to the rest of the world. Needless to say, it’s critical for growing your brand. So how do you establish it? Well, it starts with finding the right media contacts that will generate press…

If there is one thing that we know as a boutique public relations firm, it’s that a business will struggle if it doesn’t have a strong brand story. Without brand identity and a great story, everything else can suffer. Consumers buy the story and relations behind a brand. With so many…

As companies age and change, oftentimes leadership will want to switch things up and upgrade their logo, look and feel. Rebranding is a great way to modernize your brand or newly align your brand with your values. The best public relations firms can often help brands upgrade their branding, as…

Networking is vital to every business owner, in order to expand your reach and form connections that can be beneficial to your business in the long run. However, how can you continue to network when everyone is staying at home? The answer is simple: virtual networking. Take it from this…

We don’t need to sugarcoat it – 2020 was the worst. From a global pandemic to toilet paper shortages, there were tons of surprises, most of which were awful. Brands and communicators around the world were faced with new challenges everyday. PR professionals had very little time to prepare or…

So many new beauty brands have hit the scene recently, from J.Lo’s skincare line, JLo Beauty, to Addison Rae’s Item Beauty, growth within the industry has no end in sight. If you’re planning to launch a product soon, you’re sure to need effective beauty public relations tactics to get your…

Most business owners know that one of the best ways to grow your brand is through the press. Earned media is any story that is told about your brand that is not paid for or sponsored. These media placements are a huge part of public relations, as they are one…

Of course everyone wants to make their brand unique and stand out from the crowd, but with so much competition, it requires effort. As a public relations firm, we work to create a platform and heighten brand awareness for our clients. It is our goal to get their name out…