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Each year, New York Fashion Week makes a huge splash in the media cycle. Last year, New York Fashion Week generated the most earned media out of the fashion week events, surpassing Milan, Paris and London Fashion Weeks. Whether you are a fashion company or an influencer, being involved in…
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No coffee running over here — our interns play a huge part at our public relations agency, working on pitches, media lists, social media planning, and everything in between. Meet our interns for the fall 2019 semester below! Emily Ohara Hometown: Corona, California School/ Graduation Year: Azusa Pacific University,…
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New York City is known to many as a city of “new beginnings.” Aside from our own “new beginning” (BLND PR just opened in NYC!), New York is also the home of many brands that are the firsts of their kind. They set the stage for new waves of innovation…
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It seems like recently, almost everyone has become a blogger. People are constantly posting their opinions and reviews of different places, products, and services, and if you’d like to start blogging for your business, you may be wondering how can you make your blog stand apart from the rest. Luckily,…
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The real estate industry is currently worth trillions of dollars, and will continue to grow. Because of its promising future, the business of real estate provides many intriguing aspects for those interested in joining. Today, the public relations and digital marketing angles of real estate companies are more important than…
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It’s difficult to pinpoint the exact moment when CBD became a mainstream remedy. What is clear to see is that it is taking the PR and business industry by storm. We have all heard about CBD, the cannabis derivative, but how much do we really know about it? And more…
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It’s been nearly ten years since Instagram was born and created the social media world we interact in on a daily basis. A lot has changed in the past ten years; the photo-sharing app has skyrocketed into a public relations phenomenon that allows companies and individuals to reach new audiences…
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When it comes to digital marketing, e-newsletters are a great way to establish relationships with your audiences and remind them of why they love your brand. For public relations professionals, it is necessary to tailor and craft each newsletter carefully to ensure you are maximizing positive exposure for your brands.…
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The main goal for any brand is to get their product or service in front of potential customers, especially those who find the offerings worthy of their investment. The hospitality industry (which includes lodging, food and drink service, event planning, theme parks, transportation, cruise line and traveling) is unique because…
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Public relations is somewhat of an enigma of an industry. Those who work in PR are often asked what exactly it is that they do. Trying to explain PR to someone who has no clue about the industry – or has their own preconceived notions about it – can be…
