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When it comes to digital marketing, e-newsletters are a great way to establish relationships with your audiences and remind them of why they love your brand. For public relations professionals, it is necessary to tailor and craft each newsletter carefully to ensure you are maximizing positive exposure for your brands.…
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The main goal for any brand is to get their product or service in front of potential customers, especially those who find the offerings worthy of their investment. The hospitality industry (which includes lodging, food and drink service, event planning, theme parks, transportation, cruise line and traveling) is unique because…
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Public relations is somewhat of an enigma of an industry. Those who work in PR are often asked what exactly it is that they do. Trying to explain PR to someone who has no clue about the industry – or has their own preconceived notions about it – can be…
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“Public relations” is one of those buzz-terms that many people know and use but don’t fully comprehend. Chances are, most business owners recognize that they will need to hire a public relations firm at some point, but some don’t understand what PR is and why exactly it is so important.…
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The landscape of public relations is ever changing thanks to the internet and social media. The traditional beauty ads with flawless supermodels and heavily-edited photos don’t work anymore, since audiences are demanding more authentic, natural content. As a beauty public relations agency, it is essential for us to understand the…
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Ahh April. The start of spring, festival season, and a month known for renewal and fresh starts. A lot of excellent publicity campaigns and events launched this past month, from political to entrepreneurial to entertainment. Below, our team at BLND Public Relations highlights the most creative, strategic and effective ones.…
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In the fashion industry, perhaps more than any other industry, major press coverage is absolutely essential for brand awareness – especially for higher-end, luxury brands. There are so many wildly popular fashion brands out there, luxury and otherwise, that it may seem difficult to set your client apart and generate…
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If you’ve been on any social media sites recently, chances are you’ve come across a viral TikTok video or two. What is TikTok? How are the videos users can create via TikTok unique from other social media platforms that allow short-form video creation? Let the experts at BLND, a social…
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Every month, our public relations team at BLND Public Relations gets together to discuss some of our favorite campaigns and PR events this month. In March, we dove into a new industry trend, CBD. ‘Us’ The sophomore smash hit from Jordan Peele is a comedic take on a classic horror…
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It has been a rough year for Boeing, leading to a serious PR crisis. On March 10, 2019, Ethiopian Airlines Flight 302, a Boeing 737 MAX 8, crashed six minutes after takeoff, killing all 157 people onboard. Just five months earlier, a different Boeing 737 MAX 8 crashed into the…
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