When it comes to receiving media coverage, crafting effective pitches is one of the most important skills to learn. Journalists and influencers are receiving hundreds of pitches every day, and the last thing you want is for yours to get lost among them. While we understand the importance of crafting…

When it comes to public relations tactics, storytelling may not be the first thing that comes to mind. However, if done well, storytelling has the power to increase brand awareness, credibility and profit–making it one of the most effective public relations tactics. While we understand the importance of storytelling and…

When it comes to improving your business, good internal communication is one of the most effective public relations tactics that you can use. In fact, almost all successful businesses have thorough and detailed internal communication plans that they follow. If implemented properly, internal communication has the power to improve efficiency,…

The novel coronavirus and recommendations by the CDC have disrupted the lives of people nationally. Non-essential businesses, including brick and mortar stores, were forced to shut their doors to limit the spread of the disease. As a result, businesses were tasked to come up with creative ways to keep up…

Each year, New York Fashion Week makes a huge splash in the media cycle. Last year, New York Fashion Week generated the most earned media out of the fashion week events, surpassing Milan, Paris and London Fashion Weeks. Whether you are a fashion company or an influencer, being involved in…

No coffee running over here — our interns play a huge part at our public relations agency, working on pitches, media lists, social media planning, and everything in between. Meet our interns for the fall 2019 semester below!   Emily Ohara Hometown: Corona, California School/ Graduation Year: Azusa Pacific University,…

New York City is known to many as a city of “new beginnings.” Aside from our own “new beginning” (BLND PR just opened in NYC!), New York is also the home of many brands that are the firsts of their kind. They set the stage for new waves of innovation…

It seems like recently, almost everyone has become a blogger. People are constantly posting their opinions and reviews of different places, products, and services, and if you’d like to start blogging for your business, you may be wondering how can you make your blog stand apart from the rest. Luckily,…

The real estate industry is currently worth trillions of dollars, and will continue to grow. Because of its promising future, the business of real estate provides many intriguing aspects for those interested in joining. Today, the public relations and digital marketing angles of real estate companies are more important than…

It’s difficult to pinpoint the exact moment when CBD became a mainstream remedy. What is clear to see  is that it is taking the PR and business industry by storm. We have all heard about CBD, the cannabis derivative, but how much do we really know about it? And more…