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Valentine’s Day Campaigns For 2021
- Feb 10, 2021
- By Sara Myers
- In
Valentine’s Day is just around the corner, and this year’s celebrations will be anything but traditional. The holiday of love is still contending with the impacts of the pandemic on our relationships: while some are navigating the currently less-than-desirable dating scene, other couples have just been spending a little too…
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Is PR The Right Career For You?
- Jan 29, 2021
- By Sara Myers
- In
As a career, public relations is a dynamic and rewarding field that will challenge any professional and keep them on their toes. Many people when getting started in PR are instantly hooked by the creativity involved and the fast-paced exciting nature of the industry. However, if you’ve encountered the industry,…
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What 2020 Taught Us About Public Relations: Lessons for 2021
- Dec 31, 2020
- By Sara Myers
- In
We don’t need to sugarcoat it – 2020 was the worst. From a global pandemic to toilet paper shortages, there were tons of surprises, most of which were awful. Brands and communicators around the world were faced with new challenges everyday. PR professionals had very little time to prepare or…
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Beauty Public Relations: How to Promote and Create a Product Launch
- Dec 23, 2020
- By Sara Myers
- In
So many new beauty brands have hit the scene recently, from J.Lo’s skincare line, JLo Beauty, to Addison Rae’s Item Beauty, growth within the industry has no end in sight. If you’re planning to launch a product soon, you’re sure to need effective beauty public relations tactics to get your…
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How To Make Your News Actually “Newsworthy”
- Nov 25, 2020
- By Sara Myers
- In
Most business owners know that one of the best ways to grow your brand is through the press. Earned media is any story that is told about your brand that is not paid for or sponsored. These media placements are a huge part of public relations, as they are one…
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How to Make Your Brand Stand out from the Rest
- Nov 20, 2020
- By Sara Myers
- In
Of course everyone wants to make their brand unique and stand out from the crowd, but with so much competition, it requires effort. As a public relations firm, we work to create a platform and heighten brand awareness for our clients. It is our goal to get their name out…
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The Evolution of Public Relations
- Nov 06, 2020
- By Sara Myers
- In
The world of public relations has surely transformed since its beginnings in the 1920s. An industry born out of the 1920’s has transformed into an entirely new industry of storytelling and brand awareness. Public relations has strayed more and more away from the traditional, broadcasting approach of mass marketing; it…
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Earned vs. Paid Media: What’s the Difference and When Should you Use Them?
- Nov 04, 2020
- By Sara Myers
- In
Persuading customers to support your brand can take a lot of time, energy, and resources. When it comes to promoting your brand, there are many tactics to use to get the coverage you need. Through marketing, public relations, or a combination of the two, you can build a buzz about…
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Reputation Management 101
- Oct 30, 2020
- By Sara Myers
- In
Our business world is competitive. But one thing that can help your brand stand out amongst the rest is an exceptional reputation. Consumers do their research — they compare brands and products, largely by reading reviews and gaging social media activity. Thus, it is important for companies to earn a…
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How Important is a Brand Mascot?
- Oct 28, 2020
- By Sara Myers
- In
From Mickey Mouse and Mr. Clean to Ronald McDonald and the talking M&Ms, brands are able to make themselves memorable through mascots. You can’t say you don’t know what brands are being represented when you see Mr. Clean on a commercial or Ronald McDonald on a billboard. Brand mascots are…
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Even though the holiday season is behind us, it's always a good time for cookies. Read why @POPSUGAR called Milk Ja… twitter.com/i/web/status/1…
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This year is already proving to be a challenge, and burnout is REAL. Head to our blog to get some tips on how to na… twitter.com/i/web/status/1…
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