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The public relations world moves at an extremely fast pace. In this monthly PR roundup, we will be summarizing some of the notable public relations incidents that occurred in the past month. Instagram Kevin Systrom and Mike Krieger are the co-founders of Instagram. After Facebook acquired Instagram in 2012, Facebook…
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With influencer marketing on the rise, all brands now want a piece of the social media pie. Recently on our blog, we discussed the impact of the rise of influencer marketing and what that means for the beauty industry. In this post, we will be further diving into the topic…
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Live streaming has grown significantly in the past years as more and more brands are using it as a tool to connect with their audiences. As a boutique public relations agency, we have increasingly incorporated live streaming into our client campaigns. This tool can be used in significant ways, as…
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Nowadays it seems like every business is on social media. If you are a business owner, you want your business to be on there too. But, what is the best way to do so? As a boutique PR firm, we’ve gathered our favorite social platforms to show you how you can…
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Your website is up and running, but maybe you are not getting the traffic that you expected. Or maybe you just want to grow it to a wider audience? As a boutique public relations agency dealing with many forms of media including websites and social media, we have put together…
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Creating a cohesive and consistent Instagram aesthetic can sometimes be stressful. Adjusting, cropping, finding the right filter and making each photo match the rest of your images all takes time. Luckily, there are tons of apps to help make the process easier. First of all, you have to determine what…
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At 10am PST on September 12, Apple hosted their annual keynote address at the Steve Jobs Theater in Apple Park, Cupertino. This is one of Apple’s most anticipated events of the year, carefully executed by their Public Relations and Marketing teams. During the keynote, Apple announced 3 new iPhones as…
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It’s clear that social media has become an invaluable asset in our modern day world. However, social media can be detrimental to company and brand images for the same reasons that they have become so widely used. Specifically, the ease of information distribution, low barriers to entry and speed of…
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The biggest question brands should be brainstorming is how to create on-going relationships with influencers. As a society, we are living in a time where social media has created platforms for brands and audiences to openly communicate with one another and oh boy, what a time it is to be…
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As exciting college careers come to an end, you must consider the next steps in your post-grad plans. When applying to jobs, the possibilities are truly endless. Across various industries, there are small boutique sized firms as well as large corporate firms. Everyone has different personalities and goals; understanding the…
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