• public relations agency

    How To Make Your News Actually “Newsworthy”

    Most business owners know that one of the best ways to grow your brand is through the press. Earned media is any story that is told about your brand that is not paid for or sponsored. These media placements are a huge part of public relations, as they are one…

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  • How to Make Your Brand Stand out from the Rest

    Of course everyone wants to make their brand unique and stand out from the crowd, but with so much competition, it requires effort. As a public relations firm, we work to create a platform and heighten brand awareness for our clients. It is our goal to get their name out…

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  • public relations

    The Evolution of Public Relations

    The world of public relations has surely transformed since its beginnings in the 1920s. An industry born out of the 1920’s has transformed into an entirely new industry of storytelling and brand awareness. Public relations has strayed more and more away from the traditional, broadcasting approach of mass marketing; it…

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  • public relations firm

    Earned vs. Paid Media: What’s the Difference and When Should you Use Them?

    Persuading customers to support your brand can take a lot of time, energy, and resources. When it comes to promoting your brand, there are many tactics to use to get the coverage you need. Through marketing, public relations, or a combination of the two, you can build a buzz about…

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  • Reputation Management 101

    Our business world is competitive. But one thing that can help your brand stand out amongst the rest is an exceptional reputation. Consumers do their research — they compare brands and products, largely by reading reviews and gaging social media activity. Thus, it is important for companies to earn a…

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  • How Important is a Brand Mascot?

    From Mickey Mouse and Mr. Clean to Ronald McDonald and the talking M&Ms, brands are able to make themselves memorable through mascots. You can’t say you don’t know what brands are being represented when you see Mr. Clean on a commercial or Ronald McDonald on a billboard. Brand mascots are…

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  • public relations

    5 Ways A Public Relations Firm Can Help Your Business

    Most of us know that public relations is necessary for business success. However, many business owners and entrepreneurs struggle to understand exactly why. Public relations is the way in which a company interacts and builds relationships with its publics. Without effective PR, a businesses’ marketing, customer service, and other efforts…

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  • beauty public relations

    FAQ’s: Working in Beauty Public Relations

    Today, there are millions of beauty-based brands flooding the market. Beauty public relations firms are met with the challenge of how to make their clients stand out above the rest. The beauty industry is fast-paced, so keeping the attention of the public is one of the biggest difficulties. However, as…

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  • public relations firm

    How Public Relations Has Changed in 2020

    The turn of the decade has brought on more challenges than any of us could have imagined. The Coronavirus pandemic affected all of our lives, in tragic and devastating ways. As our world has shifted into an entirely new headspace, we have all been forced to reconsider how we manage…

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  • public relations tactics

    5 Reasons Why Your Brand Should Be Doing Podcasts

    While you may not be a die-hard podcast lover, chances are you’ve probably still listened to one at some point, or at least know what they are. From girl talk to true crime to sports, we’re seeing podcasts everywhere–and we’re not mad about it. Here at BLND, we’re always on…

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