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One of the essential duties a public relations agency has is obtaining media encounters for its clients. These media encounters include television segments, in-person interviews, press email interviews, public speeches, and event appearances. No matter what kind of encounter it is, they all add value to you, and it is paramount…
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It’s April – which means Spring is in full swing! Easter is just around the corner, and pastels and flowers are everywhere we turn. However, in the PR world, we’ve got summer on our minds. Behind the scenes, journalists are preparing their editorial calendars and articles months in advance. As…
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2020 and 2021 were some of the most tumultuous years in modern history. Brands around the world had to adapt to be more empathetic, socially conscious and mindful of current events. The best PR campaigns were the ones that were sensitive to current issues, but communicated hope for a brighter…
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Media kits have been around for decades. Originating as beautiful, printed files of neatly typed press releases and photographs, these kits have evolved with the digital age, becoming dynamic and engaging pieces of content that brands use to inform and intrigue the media. As they evolve, however, it can be…
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In today’s competitive market, it is crucial for brands to position their CEOs, founders and other leadership as experts in the industry. The truth is, the way to make yourself and your business stand out is by positioning yourself of your colleagues as thought leaders. A thought leader is someone…
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While it may feel like every celebrity, influencer, and entrepreneur has a podcast these days, we continue to see podcasts as a thriving, profitable industry that isn’t going anywhere. Just like Facebook groups, there’s a podcast for everyone and every topic under the sun – and PR execs should view…
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The world of public relations is exciting, innovative and always changing, and there are so many jobs within the industry. From PR agency executive to in-house coordinator, to publicist to social media manager, the options are endless. However, the market is competitive, so buffing up your resume and getting valuable…
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The holidays can be a stressful time for PR agencies. With gift guides mostly published and pitch responses slowing down, end of year reports can feel daunting. Here’s 3 of our favorite tips for ramping up press coverage in December: Submit your client for “Last-Minute Holiday Gifts” roundups. Missed your…
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In the media landscape, there are many different mediums to use to get your story out there. Whether it be an earned article or podcast, owned blog post, or TV show, the possibilities seem endless. One lucrative way to establish yourself or your client as a thought leader is through…
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In the public relations world, a pitch needs to be newsworthy to be picked up by the press. A product launch, change in leadership, award or event are some great newsworthy story angles to capitalize on. However, the reality is that sometimes there is just nothing new or exciting happening…
