So many new beauty brands have hit the scene recently, from Rosie Huntington-Whiteley’s new skincare line, Rose Inc., to the Gen Z focused brand Youthforia, growth within the industry has no end in sight. If you’re planning to launch a product soon, you’re sure to need effective beauty public relations…

Media pitching is an essential task of public relations work, but its not as easy as it seems. Hundreds of emails can easily fill up inboxes of media contacts. For this reason, it is crucial to draw the attention of editors and their audiences. We have listed some public relations…

Signing on new clients is an exciting time because it means diving into new ventures and expanding your business. However, there are many factors to consider when searching for ideal clients. The client should be a good fit for your public relations agency as they will play a big part…

Crisis communication is how a company uses various tools to communicate their side of the story during an emergency that could damage their reputation. It is a strong aspect of public relations and is critical in preserving a brand’s image. This past year has been an important time in realizing the…

The unprecedented events of 2020 affected all industries with unpredictable challenges. The mandatory work-from-home orders changed how people interacted by transitioning from in-person events to video chats on Zoom. In many industries, communication and collaboration are critical assets in everyday tasks. During this difficult time, digital communications were needed more than…

Staying newsworthy is crucial for brands to stay relevant in a rapidly changing world. As a Los Angeles PR agency, we are dedicated to curating consistent, meaningful media content to share with target audiences. The following tips are sure to help your brand achieve and maintain a high level of…

Brand consistency goes beyond a logo or color scheme. At our boutique public relations agency, we believe it pertains to the consistent message that your brand delivers to its consumers. It creates a reliable, recognizable presence for your customers that they can trust. Consistency leads to positive association that can…

While we love the changing seasons for all the newest beauty trends that spring forward, we also love them for one other reason: an entire new slew of story angles for fashion and beauty. For beauty public relations, we can especially pitch in different ways according to what the season…

Press releases have been around since the birth of public relations, but these days, many brands are wondering if they are still necessary. With the internet being a tool at our disposal, many view press releases as an outdated and unnecessary practice. However, while they may look a little different,…