• How to Land Your Dream Job

    Going after the job of your dreams can be a daunting task, particularly when you know you have competition.  Outside from having a good resume, cover letter, and portfolio, here are some intangible qualities that are equally as important, if not more, to set you a part from others and…

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  • Public Relations

    Public Relations in the New Age

    With the advent of social media, public relations methods have dramatically evolved over time.   Let’s hop on the time travel machine and take ourselves back to circa 2004 (Yes, pre-Kardashian era when Paris and Nicole were a thing). You’ll see PR professionals over-working the stapler and frantically posting stamps to…

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  • confident at work

    Tips for Being Confident at Work

    How many times have you’ve been told to “be confident!”  Whether it was advice you received from your parents, your friends, or your co-workers…it’s damn good advice and something worth emulating particularly in the business world.  In the purest sense, confidence is acknowledging what you are good at, the value…

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  • Unlayering the Listicle

    The presence of listicles, particularly in relation to PR, is unavoidable. If you’re in pursuit of revamping your PR strategy, or simply out of fresh ways to promote, it’s important to understand just how and why the Listicle has gained such importance in today’s Internet age. Much like a Labradoodle is…

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  • Personal Branding

    Power of Personal Branding

    With the recent rise of social media, the term “Personal Brand” is something that has been tossed around quite frequently. Today, when we think of a Personal Brand, it is instantaneously linked with the internet— more specifically with social media. Sometimes unintentionally, but mostly in earnest, working on your personal branding has…

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  • 10 Gifts Perfect for Any Business Woman

    Whether it’s a gift from your significant other or simply a gift to splurge on for yourself, these are the top 10 gifts that we would suggest for any working woman: 1) Fluorescent Coral Water Bottle by Bkr ($35): Studies show that drinking eight cups of water a day can…

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  • Networking

    The Perks of Networking

    Network…Network…NETWORK. Isn’t this the buzzword that we’re all so tired of hearing? Well, it shouldn’t be. When done right, networking is the single most powerful marketing tactic that can accelerate and endure success for anyone. And no, we’re not talking about the one brilliant random contact that you never contact.…

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  • media relations

    Media Relations Do’s and Don’ts

    As PR professionals, it is extremely important to cultivate strong relationships with the media, or have generally good media relations tactics. The media receives many emails throughout the week so it is crucial to send stand out pitches! Gain press hits by following these rules when pitching to journalists and…

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  • Trending News

    Using Trending News for your Clients

    Relevance is the number one requirement for Public Relations, and it is no small feat trust us. Staying up to date on trending news can sometimes be overwhelming for you in the PR world, but rest assured with our tips you’ll be using trending news for your client as a…

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  • influencer marketing

    Why Businesses Need Bloggers

    If you’re a business and you’re not thinking of ways of utilizing blogging or influencer marketing, then you’re missing out on huge opportunities. Blogs have become a major source of information on the internet and many people are devoted to following the writings and muses of their favorite bloggers. We…

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