• beauty public relations

    Beauty Public Relations: 3 Trending Story Angles for Skincare Brands

    While we love the changing seasons for all the newest beauty trends that spring forward, we also love them for one other reason: an entire new slew of story angles for fashion and beauty. For beauty public relations, we can especially pitch in different ways according to what the season…

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  • LA public relations agency

    Are Press Releases Still Relevant?

    Press releases have been around since the birth of public relations, but these days, many brands are wondering if they are still necessary. With the internet being a tool at our disposal, many view press releases as an outdated and unnecessary practice. However, while they may look a little different,…

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  • boutique public relations firm

    How To Reach Gen-Z On Social Media

    Typically born between 1998 and 2014, Gen Z has always been fully immersed in technology. Therefore, they are amongst the most tech-savvy and hyperconnected generation. Gen Z lives online just as much as they do offline, and active participation on social media is widespread. According to Pew Research Center, 45…

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  • brand awareness

    How To: Building A Media List That Gets You Press

    Brand awareness fosters trust with consumers, creates association and builds the overall perception that your brand has to the rest of the world. Needless to say, it’s critical for growing your brand. So how do you establish it? Well, it starts with finding the right media contacts that will generate press…

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  • boutique public relations firm

    Creating On-Brand and Powerful Key Messages

    If there is one thing that we know as a boutique public relations firm, it’s that a business will struggle if it doesn’t have a strong brand story. Without brand identity and a great story, everything else can suffer. Consumers buy the story and relations behind a brand. With so many…

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  • best public relations firms

    How To Have A Successful Rebrand

    As companies age and change, oftentimes leadership will want to switch things up and upgrade their logo, look and feel. Rebranding is a great way to modernize your brand or newly align your brand with your values. The best public relations firms can often help brands upgrade their branding, as…

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  • public relations agency

    Networking Amid a Virtual Environment

    Networking is vital to every business owner, in order to expand your reach and form connections that can be beneficial to your business in the long run. However, how can you continue to network when everyone is staying at home? The answer is simple: virtual networking. Take it from this…

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  • public relations agency

    Valentine’s Day Campaigns For 2021

    Valentine’s Day is just around the corner, and this year’s celebrations will be anything but traditional. The holiday of love is still contending with the impacts of the pandemic on our relationships: while some are navigating the currently less-than-desirable dating scene, other couples have just been spending a little too…

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  • Los Angeles PR agency

    Is PR The Right Career For You?

    As a career, public relations is a dynamic and rewarding field that will challenge any professional and keep them on their toes. Many people when getting started in PR are instantly hooked by the creativity involved and the fast-paced exciting nature of the industry. However, if you’ve encountered the industry,…

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  • public relations in 2021

    What 2020 Taught Us About Public Relations: Lessons for 2021

    We don’t need to sugarcoat it – 2020 was the worst. From a global pandemic to toilet paper shortages, there were tons of surprises, most of which were awful. Brands and communicators around the world were faced with new challenges everyday. PR professionals had very little time to prepare or…

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