• 10 Gifts Perfect for Any Business Woman

    Whether it’s a gift from your significant other or simply a gift to splurge on for yourself, these are the top 10 gifts that we would suggest for any working woman: 1) Fluorescent Coral Water Bottle by Bkr ($35): Studies show that drinking eight cups of water a day can…

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  • Networking

    The Perks of Networking

    Network…Network…NETWORK. Isn’t this the buzzword that we’re all so tired of hearing? Well, it shouldn’t be. When done right, networking is the single most powerful marketing tactic that can accelerate and endure success for anyone. And no, we’re not talking about the one brilliant random contact that you never contact.…

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  • media relations

    Media Relations Do’s and Don’ts

    As PR professionals, it is extremely important to cultivate strong relationships with the media, or have generally good media relations tactics. The media receives many emails throughout the week so it is crucial to send stand out pitches! Gain press hits by following these rules when pitching to journalists and…

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  • Trending News

    Using Trending News for your Clients

    Relevance is the number one requirement for Public Relations, and it is no small feat trust us. Staying up to date on trending news can sometimes be overwhelming for you in the PR world, but rest assured with our tips you’ll be using trending news for your client as a…

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  • influencer marketing

    Why Businesses Need Bloggers

    If you’re a business and you’re not thinking of ways of utilizing blogging or influencer marketing, then you’re missing out on huge opportunities. Blogs have become a major source of information on the internet and many people are devoted to following the writings and muses of their favorite bloggers. We…

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  • Public Speaking Tips

    Public Speaking Tips That Will Prepare You For Any Interview

    Public speaking isn’t everyone’s forte, the same goes for interviews. A good interview should feel like a conversation, not an interrogation. Here are some essential public speaking tips that will help you nail your next interview. – Know Yourself: That moment when the interviewer asks, “So, tell me about yourself.” This…

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  • Phone Etiquette

    Proper Phone Etiquette

    With social media, e-mail, and text messaging so advanced today, people hardly ever need to use the telephone. In any career, phone etiquette is crucial. Something so easy can be challenge when it is not practiced often. Having proper phone etiquette can make or break any business or brand. Draw…

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  • creating content

    The Cure to Writer’s Block

    Writer’s block can seem like an endless problem. Find the cure to writer’s block when creating content is the key to unlocking your creativity. Just when you think you’re done, it’s already time to start writing something new. The cycle can seem endless. Don’t stress! There is a cure for…

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  • pr firm

    Hiring the Perfect Team

    Hiring is everything. Behind any great business is a great team of employees. These are the people who represent your brand. They can make a great experience for the customer or client or lead to a bad Yelp review. What does it take to hire the right team? What are…

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  • email-etiquette

    Email Etiquette for PR Pros

    Working in PR is working in an industry centered around communication. Reaching out to potential clients or media is an integral part of the job and unless you invest time adopting the right approach you could be left with an empty inbox. Applying the right email etiquette is so important,…

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