• press release

    Five Tips for a Perfect Press Release

    On average, journalists will spend less than one minute reading an opened press release. A press release can be the golden ticket to an endless amount of coverage for a company or brand, if done right. But what does it take to be considered newsworthy? We’ve put together a list…

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  • Rebranding Your Business

    Steps to Rebranding Your Business

    Change may be intimidating, yet it can be extremely beneficial to rebranding your business. Rebranding your business is a great way for businesses to revamp their image to help them grow stronger. Most importantly, rebranding can set a business apart from other competitors. However, many business owners are skeptical of…

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  • pr firm cost

    How Much Does A PR Firm Cost

    How much does a PR Firm Cost? Public Relations doesn’t sound like a lot of work, but when you’re running your own business and you have a laundry list of other things to do, it’s a bit overwhelming to take on the PR side of things as well. A public…

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  • network

    Network Your Way to the Top

    Let’s face it, getting a job nowadays is a lot harder than it use to be. Having a college degree sometimes just is not enough to land you a job. Now, it’s all about who you know. Connecting with others and networking can lead to an endless amount of opportunities.…

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  • Must-Have Skills for Every Modern PR Professional

    Many think that a Public Relations professional only need to be the organized, good at writing, and know a couple influential people to be successful. PR is quickly evolving however and growing along with the world of digital media and marketing. Not only are PR firms sprouting up all over Los Angeles, New York and…

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  • The Quality, The Story, The Legacy

    With luxury brands its PR’s job to be creative in their strategies so consumers are willing to pay the big bucks for your high quality product or service. Because PR encompasses so many different aspects of your brand, such as the social media, brand styling as well as more of…

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  • Make a Good First Impression

    Graphic design is becoming more and more important in our digitally driven world. Images are powerful in grabbing the attention of users and increasing their engagement with your brand across all social media platforms. Just like when people have their first impressions of you based on the way you dress,…

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  • pr firms

    What Does a PR Firm Do?

    We’ve all heard the words public relations and PR but what do PR firms do for your business or brand? In the easiest terms possible, public relations is the practice of managing the spread of information between an individual or organization and the public. PR firms work with those individuals…

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  • What To Look for in a PR Firm

    Choosing the right PR firm for your business is no easy task. However, it is important keep in mind that great PR is a marathon, not a sprint. A successful Public relations campaign takes time to develop; therefore it is important you choose the right agency that compliments your goals and…

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  • Tips for Pitching

    Pitching to the media is an art within the public relations world. It takes practice, and is something you can get better at day by day. You already know what you, your product, or your client has to offer, and it’s time to share that with others too. Here are…

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