• Snapchat for Business

    How To Utilize Snapchat For Business Growth

    Marketers are constantly trying to finds new avenues to remain relevant and reach its consumers. In recent years Snapchat Business has joined the ranks of other well-known platforms, to become one of the popular apps among teens and young adults. Snapchat is a mobile app for sending “disappearing” picture or…

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  • Network on Twitter

    How to Network on Twitter

    Twitter is a great tool for networking with other professionals in your industry as well as potential clients. These three tips will help you turn your networking game up a notch. 1. Brainstorm who you want to be connected with By creating a Twitter list of accounts of people and…

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  • Tips for Pitching

    Pitching to the media is an art within the public relations world. It takes practice, and is something you can get better at day by day. You already know what you, your product, or your client has to offer, and it’s time to share that with others too. Here are…

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  • PR for Boutiques

    PR Tips for Boutiques

    Public relations can sometimes be overlooked as a part of a small boutique’s marketing strategy. However, through the right PR plan and activities any boutique can increase its brand awareness and sales. Here are PR for Boutiques tips: Create social media profiles – Twitter, Instagram, Pinterest, Facebook, etc. are extremely…

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  • Public Relations

    What is Traditional PR?

    In a world where social media is becoming a necessary part of a business strategy, the importance of traditional public relations can get lost in the crowd. However, media placement, image management and community involvement can create a positive media buzz for both you and your business. Public relations is…

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  • The Importance of Brand Styling

    Creating and maintaining the right branding for your product or service is crucial for every business. Branding refers to the personality, tone, voice and style of your company. Your brand is how you communicate with consumers and how they remember you, distinguish you from the crowd. It is also a way for…

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  • viral campaign

    Viral Campaign: How To Make Your Campaign Viral

    If you’ve been on Facebook, Instagram or Twitter this week it is highly likely that your feeds have been showered with a viral campaign, videos of your friends and celebrities dumping buckets of ice water on their heads. It was former Boston College baseball player Peter Frates’ idea to use…

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