• How to Host a Killer Giveaway on Social Media

    Giveaways are extremely popular tactics used by public relations pros and social media managers to gain followers and engagement for a brand. However, they can be completely useless, and potentially do more harm to a brand, without the right strategy backing it. To make sure that you get the most…

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  • The New Rules of Beauty PR

    The landscape of public relations is ever changing thanks to the internet and social media. The traditional beauty ads with flawless supermodels and heavily-edited photos don’t work anymore, since audiences are demanding more authentic, natural content.  As a beauty public relations agency, it is essential for us to understand the…

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  • Accountability and Authenticity in Influencer Marketing

    As the influencer marketing industry matures, accountability and authenticity in the social media sphere is expected and demanded by audiences and brand partners alike. At BLND PR, a boutique Los Angeles public relations agency, we are committed to working against inauthenticity in influencer partnerships and do our due diligence when…

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  • The Comparison Trap: Instagram vs Reality

    In a world where followers and likes can seemingly determine a person’s worth, it has become all too easy to compare yourself and your life to everything on Instagram. This notion may sound comical and absurd, but we’re all guilty of indulging in social comparison to some extent. Have you…

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  • BLND’s Toolbox: Daily Social Media Posting

    When running social media accounts, it’s critical to post frequently and consistently in order to boost engagement. Posting to social media platforms regularly is a social media strategy that can steadily increase your following and grow overall brand exposure. Though it may feel overwhelming to post daily to your account…

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  • Introducing TikTok – the new Vine?

    If you’ve been on any social media sites recently, chances are you’ve come across a viral TikTok video or two. What is TikTok? How are the videos users can create via TikTok unique from other social media platforms that allow short-form video creation? Let the experts at BLND, a social…

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  • How to Make a “To-Do” List and Actually Achieve Your List

    These days, life can get hectic. Between work, your side-hustle, home maintenance, and finding time for self-care, your to-do list can get packed pretty quickly. At our social media agency, we know a thing or two about balancing a to-do list. To help you make sure you stay on task…

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  • Staying Organized with Multiple Clients

    No matter if you operate within a corporate or a boutique public relations agency, your clients’ goals and vision should always be top of mind. Staying on top of your mounting tasks is equally as important to upholding their individual goals and visions. Staying organized is key to avoiding stress…

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  • How to Maintain Your Side Hustle (and Help it Succeed)

    These days, just about everyone is pursuing some type of side hustle on top of their traditional 9-to-5 lifestyle. At our lifestyle public relations agency, we have many thoughts on this. Whether it is purely for fun, purely for profit, or some combination of the two, it can be difficult…

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  • Five #Hashtags Tips

    Hashtags. Here’s what we do know about the beauty of these elusive text additions: they are crucial in content creation across social media channels. Yes, if you want to stay relevant in the mix of millions of photos and videos uploaded daily to Instagram’s platform, then you must participate in…

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