• How Scientific Theory Can Help You Get Responses

    No matter what business you are in, writing and receiving emails are a large part of running your business. In many frustrating instances your emails can go unanswered. Based on psychology principles and examples from Yesware’s sales team, here are seven tips you can use to get more email responses.   Keep…

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  • Tips for Pitching

    Pitching to the media is an art within the public relations world. It takes practice, and is something you can get better at day by day. You already know what you, your product, or your client has to offer, and it’s time to share that with others too. Here are…

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  • Ello, are You There?

    Ello, a newly popular social media platform is said to be the next best thing, but is it really? It was originally created by a group of seven well-known artists and programmers as a private social network, but they were so overwhelmed with users, they decided to make a public…

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  • Pinterest Advertising

    Pinterest to Offer Targeted Advertising

    Pinterest recently updated its private policy to reshape its advertising plan. In this new plan advertisers will soon be able to directly target Pinterest users who are already customers. Pinterest advertising can target customers in their database, such as customers on an email list. Advertisers will then be able to…

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  • Twitter and Business

    Twitter’s Necessity for Business

    Although you may not be a fan of Social Media, it’s important to invest in at least ONE social media outlet…Twitter. Twitter and business are meant to go together – get tweeting! Twitter has become so important in creating partnerships, networking, and ultimately building businesses. Plus, Twitter is the fastest…

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  • Twitter Update

    What Twitter’s ‘Buy Now’ Button Means For Your Brand

    There is a new Twitter update! A few weeks ago Twitter introduced its Buy Now button to some music artist, nonprofits and only two brands: Burberry and Home Depot. The currently exclusive Buy Now button allows users to directly make purchases through Twitter. Here is a short video explaining the process. Other social…

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  • Social Media Week LA

    Social Media Week LA 2014

    Social Media Week LA is conference offering a series of conversations and activities on emerging trends in mobile and social media. The conference is held twice a year in over 24 cities around the world. Social Media Week LA 2014 starts this week with its headquarters in Santa Monica. With…

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  • Social Media

    Social Media in Today’s Marketing World

    Social Media has become an integral component of modern day Public Relations. Story telling is an important skill to social media that requires a combination of excellent writing skills, visual communication skills, and branding. It is our job to create and share relevant and engaging content. We are experienced at…

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  • The Importance of Brand Styling

    Creating and maintaining the right branding for your product or service is crucial for every business. Branding refers to the personality, tone, voice and style of your company. Your brand is how you communicate with consumers and how they remember you, distinguish you from the crowd. It is also a way for…

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  • google+

    Build Your Google+ Following

    I know you may be thinking “why does my business even need a Google+ account?” Google+ often gets the short end of the marketing stick because it is smaller network compared to Twitter and Facebook. However, there are several benefits to have a Google+ account. Receiving more +1s (the equivalent…

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