• Tips for Social Media Marketing

    For some, the holidays are seen as a time to reconnect with family, relax, and enjoy all the festivity. For those in the PR world, it’s important to be on our A-game as many know the Holidays are the highest grossing days of the year for most business. Producing power…

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  • email marketing

    5 Tips for Successful Email Marketing

    For a many businesses email marketing is a principal portion of their promotional strategy. This is evident in the vast amount of promotional emails consumers receive on a daily basis. Therefore, many of these emails go unread. Here are 5 tips to make your marketing emails more valuable to consumers.…

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  • Snapchat for Business

    How To Utilize Snapchat For Business Growth

    Marketers are constantly trying to finds new avenues to remain relevant and reach its consumers. In recent years Snapchat Business has joined the ranks of other well-known platforms, to become one of the popular apps among teens and young adults. Snapchat is a mobile app for sending “disappearing” picture or…

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  • Network on Twitter

    How to Network on Twitter

    Twitter is a great tool for networking with other professionals in your industry as well as potential clients. These three tips will help you turn your networking game up a notch. 1. Brainstorm who you want to be connected with By creating a Twitter list of accounts of people and…

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  • Marketing Apps

    Staying Organized on the Go

    In our profession we are constantly on the go. Whether we’re meeting a client out of the office or trying to cross five different things off our to-do list, these marketing apps help make it easier to stay organized and be successful even when you’re not in the office. 1. Buffer…

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  • How Scientific Theory Can Help You Get Responses

    No matter what business you are in, writing and receiving emails are a large part of running your business. In many frustrating instances your emails can go unanswered. Based on psychology principles and examples from Yesware’s sales team, here are seven tips you can use to get more email responses.   Keep…

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  • Tips for Pitching

    Pitching to the media is an art within the public relations world. It takes practice, and is something you can get better at day by day. You already know what you, your product, or your client has to offer, and it’s time to share that with others too. Here are…

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  • Ello, are You There?

    Ello, a newly popular social media platform is said to be the next best thing, but is it really? It was originally created by a group of seven well-known artists and programmers as a private social network, but they were so overwhelmed with users, they decided to make a public…

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  • Pinterest Advertising

    Pinterest to Offer Targeted Advertising

    Pinterest recently updated its private policy to reshape its advertising plan. In this new plan advertisers will soon be able to directly target Pinterest users who are already customers. Pinterest advertising can target customers in their database, such as customers on an email list. Advertisers will then be able to…

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  • Twitter and Business

    Twitter’s Necessity for Business

    Although you may not be a fan of Social Media, it’s important to invest in at least ONE social media outlet…Twitter. Twitter and business are meant to go together – get tweeting! Twitter has become so important in creating partnerships, networking, and ultimately building businesses. Plus, Twitter is the fastest…

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