• social media marketing

    Benefits of Social Media Marketing

    Over the past few years social media has become one of the fast growing and ever changing marketing tools for businesses. While some businesses view social media as “the next big thing”, others view it as a time consuming affair with no practical advantages. However, in our opinion social is…

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  • viral campaign

    Viral Campaign: How To Make Your Campaign Viral

    If you’ve been on Facebook, Instagram or Twitter this week it is highly likely that your feeds have been showered with a viral campaign, videos of your friends and celebrities dumping buckets of ice water on their heads. It was former Boston College baseball player Peter Frates’ idea to use…

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